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Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. We are all as good or as bad as the next person.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

The biggest is learning how to quantify the available information on the social web and determining what really matters. Example : As early as 2008, networking giant Cisco has been using social media to launch products. When these companies enter the social listening space, they are faced with many different challenges.

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How B2B brands can benefit from social listening

Brandwatch Marketing

The biggest is learning how to quantify the available information on the social web and determining what really matters. Example : As early as 2008, networking giant Cisco has been using social media to launch products. When these companies enter the social listening space, they are faced with many different challenges.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. Social media has changed the way we consume information and naturally, that applies to fashion. Here’s why. ac loverrmore – ady.

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The Yin and Yang of High-Performance Marketing

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. In reality, marketers have been using principles of behavioral economics for years, albeit largely unwittingly.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Yelp, founded in 2004, began to get traction.