Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Linkedin 279

Linkedin Ideal Customer Profiles Thought Leadership Cross-Selling 279

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Traffic 265

Traffic Trends Marketing Websites B2B 265

Contently

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

Social Networks 156

Social Networks Network Marketing Paid Search Agency Work Management 156

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! 50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

PureB2B

APRIL 4, 2024

Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.

Efficiency 149

Efficiency Advertising Channels Marketing & Strategy Content 149

Martech

JUNE 4, 2024

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Planning 134

Planning Marketing Analytics Tools Work Management Marketing Management 134

chiefmartech

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

Long Tail Marketing 131

Long Tail Marketing Work Management Marketing Management Product 131

ClickZ

MAY 8, 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers. Businesses must craft tailored Instagram strategies to meet their specific objectives, such as brand awareness or sales, by utilising various content formats and engaging with their audience.

Marketing & Strategy 130

Marketing & Strategy Marketing Brand Identity Branding 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

MAY 24, 2024

Frontline workers shape customer experiences but often lack support. Centralized data and smooth transitions empower them to enhance satisfaction and loyalty. Continue reading.

Customer Satisfaction 123

Customer Satisfaction Loyalty Contacts Service 123

Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Bandwidth 299

Bandwidth Peer-to-peer Work Management Marketing Management 299

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. It’s certainly not an ideal B2B customer experience.

Ideal Customer Profiles 123

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 123

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 128

Email Marketing Marketing Advertising Channels Effectiveness 128

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

RebelMouse

MAY 21, 2024

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.

Optimization 119

Optimization Lead Ranking Industry CMS CMS Development 119

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

MARCH 19, 2024

When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

PureB2B

MARCH 7, 2024

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

Vendors 149

Vendors Advertising Agencies Advertising Channels Paid Search Agency 149

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

MarketMuse

MAY 31, 2024

Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.

API 120

API Analysis Tagging Features 120

Top Rank Marketing

MAY 13, 2024

What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and people watch over a billion hours of video on the platform every day. It’s no surprise that brands are looking to connect with an audience on YouTube.

Youtube 120

Youtube SEO Ad Building Marketing & Strategy 120

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 134

Trends Content Marketing Content Marketing & Strategy 134

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 128

Content Marketing & Strategy Positioning Google 128

Content Marketing Institute

MAY 28, 2024

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

Content 112

Content Brand Identity Branding Companies 112

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? This blog will break down all of these questions with actionable outcomes. Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Salesforce Marketing Cloud

FEBRUARY 20, 2024

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122