Webbiquity

APRIL 18, 2024

But how do make the best use of it (or get started, if you’re still stuck in manual processes)? B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Using this type of automation, you can identify those most likely to convert.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketing Insider Group

DECEMBER 18, 2023

The problem is that you can’t use the same marketing strategy over and over again like a generic template. Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant.

Marketing & Strategy 232

Marketing & Strategy Marketing Strategy Work Management Product 232

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 154

Social Media SEO Cost Per Click Media 154

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co A niche typically means an audience segment plus use case to start.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Martech

APRIL 15, 2024

She is currently global customer CRM senior manager and CDP advisor. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: Many businesses use a CDP to try to activate messages for customers, almost in real time. I had my daughter here.

Work Management 102

Work Management eCommerce Budget Programs Marketing Management 102

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. In many cases, there are multiple projects going on that use the DAM.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Tools 110

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 114

Enterprise Management Marketing Management Vendors Knowledge Base 114

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata.

Digital Asset Management 98

Digital Asset Management Industry CMS Transparency Work Management 98

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. The good news is that to a great extent, you can – with strategic knowledge management. What you’ll learn: What is knowledge management? Get the free report What is knowledge management?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. And please skip the jargon.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Brand Identity 110

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 80

Social Media Template Work Management Marketing Management 80

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. In fact, 56% of sales reps use social media to find new prospects.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Martech

FEBRUARY 20, 2024

It also has a prompt builder that can store and manage known reliable prompts for organizations. Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources.

Small Business Marketing 123

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 123

Seismic

JANUARY 30, 2024

If you haven’t already, please find the first post in the series about change management here. The Sales Enablement Roadmap: A strategy for action Seismic offers customers a Sales Enablement Roadmap which provides a strategic framework and blueprint to evaluate their current use of Seismic.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Martech

APRIL 16, 2024

Are we delivering content in seconds? Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What can you do with a CDP using real-time data? Milliseconds? Even faster?

Enterprise Management 105

Enterprise Management Paid Search Agency Planning Marketing Management 105

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM.

Digital Asset Management 92

Digital Asset Management Work Management Marketing Management Tagging 92

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt Can you outline a CDP use case that targets lapsed customers?

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. There are lessons to be learned on how to use them correctly. The key point in this argument is that of input versus output.

Marketing AI 110

Marketing AI Rules Copyright Generation 110

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. georgieandzac.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 102

Social Media Work Management Marketing Management Media 102

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

JANUARY 16, 2024

“I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. “I posted a job on Upwork that pays a reward of $500 for anyone that can get us access and set up Instant Reserve TV ads for our account. However, the manager hadn’t heard about it either.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Advertising Agencies 116

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. They use algorithms to analyze a variety of data points (i.e., AI tools can quickly and easily identify commonalities within your audience and develop targeted content.

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing AI Profiling Personalization 114

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes? Use the metadata around assets to analyze and archive the assets.

Digital Asset Management 116

Digital Asset Management Process Work Management Customer Surveys 116

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Let’s examine specific use cases for AI in marketing. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52