The Marketing Blender

SEPTEMBER 12, 2019

At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. ” – Stephanie Parrish, Communications Marketing Lead, Byrne. It is going really well!”

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Sales B2B Urgency Prospect 59

The Marketing Blender

DECEMBER 16, 2019

Sales & Marketing Alignment. With these seven fundamentals of B2B marketing working in concert, you will have the best foundation to take advantage of emerging trends. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

B2B 113

B2B Trends Marketing Sales Cycle 113

The Marketing Blender

SEPTEMBER 27, 2019

An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate. The Marketing Blender developed messaging that highlighted benefits and drove traffic to valuable gated content available on dedicated landing pages on the company’s site. The Solution.

PPC 41

PPC B2B Campaign Advertisement 41

The Marketing Blender

APRIL 5, 2022

Kickstart Your B2B Digital Marketing with The Marketing Blender. B2B digital marketing is a complex process with a vast array of moving parts. However, if you understand the basic elements of a successful B2B marketing plan, you’ll be one step closer to a more effective campaign, more leads, and increased revenue.

CMO 52

CMO B2B Business B2C 52

The Marketing Blender

DECEMBER 16, 2019

Sales & Marketing Alignment. With these seven fundamentals of B2B marketing working in concert, you will have the best foundation to take advantage of emerging trends. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

B2B 88

B2B Trends Marketing Sales Cycle 88

The Marketing Blender

OCTOBER 17, 2019

At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Sales 104

Sales Build Prospect B2B 104

The Marketing Blender

JULY 11, 2022

Are you looking for more B2B marketing tips, tricks, and templates? If you’re looking to set up a B2B marketing analytics dashboard, the Marketing Blender can help. We specialize in helping businesses of all sizes improve their digital marketing operations.

B2B 52

B2B Analytics Marketing Social Media 52

The Marketing Blender

APRIL 16, 2020

Dacia Coffey is a Fractional Chief Marketing Officer and CEO of The Marketing Blender. She’s known for marketing strategy and messaging, and has assisted in over 100 organizational transformations by aligning sales and marketing. You can get a preview here.

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Budget Marketing Account Based Marketing Trade Show 62

The Marketing Blender

JUNE 23, 2022

Looking for more B2B marketing tips, tricks, and templates? Digital marketing can be complicated, but if you need help elevating your campaigns, we’ve got you covered! The Marketing Blender is the perfect solution for your B2B marketing needs.

Marketing Automation 52

Marketing Automation B2B Automation Tools 52

The Marketing Blender

MARCH 15, 2021

The targeting available through paid social media advertising can make this a highly effective and efficient approach to reaching your market if your ad and content is on point. (If If you need help, The Marketing Blender can help you get laser-focused on the best platform for your decision-maker audience, and how to best market to them.).

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B2B Generation Strategy Leads 126

The Marketing Blender

NOVEMBER 11, 2019

How can you effectively implement marketing automation for your business? In a 20-minute discovery call, a Blender strategist can walk you through the options. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Marketing Automation 94

Marketing Automation B2B Automation Marketing 94

The Marketing Blender

OCTOBER 7, 2019

For more on how email drip campaigns can cause a flood of sales, check out this B2B digital marketing overview. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Trigger 57

Trigger B2B Automation Email 57

The Marketing Blender

MAY 17, 2022

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. The Basics of B2B Digital Marketing. Looking for more information on content ideas or creating a long-term content marketing strategy? We can help.

Content Marketing 52

Content Marketing B2B Content Strategy 52

The Marketing Blender

SEPTEMBER 23, 2019

Schedule a free 30-minute assessment with a Blender strategist here. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Need help or recommendations?

Budget 40

Budget Conversion Rate Marketing B2B 40

The Marketing Blender

NOVEMBER 25, 2019

The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Profiling 52

Profiling Linkedin B2B Optimization 52

Rev

JANUARY 11, 2018

Finally, updating your social media and blog often is a surefire way to gain legitimacy and traction with your customers, as 80 percent of purchase makers would prefer to learn about a company via their blog than traditional advertising, according to The Marketing Blender.

Cold Calling 60

Cold Calling Word of Mouth Sales Branding 60

The Marketing Blender

MARCH 9, 2023

How to Create a Winning Digital Marketing Plan Creating a winning digital marketing plan is crucial for any business looking to succeed in today’s digital landscape.

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Marketing Plan Marketing Social Media Audience 97

The Marketing Blender

FEBRUARY 7, 2023

Marketing in a Recession: How to Navigate the Changes (Catch the full conversation here) We are diving back into the topic of recession marketing strategies, but here’s the thing: In reality, planning for success and recession planning are no different.

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Marketing Budget Trigger Strategy 92

The Marketing Blender

MARCH 28, 2023

The Power of Brand Messaging: How it Builds Trust in B2B Marketing Brand messaging refers to the language, tone, and values that a company uses to communicate with its target audience. It encompasses everything from the company’s mission statement to the tagline on its website, and it is crucial to the success of any marketing campaign.

B2B 52

B2B Trust Brand Branding 52

The Marketing Blender

MARCH 7, 2023

Measuring the ROI of Your Marketing Efforts: Overview One of the best ways to measure the effectiveness of marketing efforts is to track your website’s traffic and conversion rates.

ROI 73

ROI Measurement Marketing Conversion Rate 73

The Marketing Blender

NOVEMBER 30, 2022

The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Our Services. . See Our Work. . Who We Are. .

Social Media 96

Social Media Media Social Marketing 96

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

Social Media 88

Social Media Media Social Marketing 88

The Marketing Blender

OCTOBER 28, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . 17 networking tips for business professionals. Networking is a vital skill for any business professional. No matter what industry you’re in, chances are that you’ll need to network at some point in your career.

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Network Tips Business Social Media 98

The Marketing Blender

OCTOBER 14, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales.

Social Media 98

Social Media Media Social Sales 98

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

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Template Budget Build Marketing 96

The Marketing Blender

SEPTEMBER 30, 2022

Your guide to developing a social media marketing budget. However, with so many platforms and options available, it can be difficult to know how much to spend on social media marketing. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

Social Media 98

Social Media Budget Media Social 98

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Our Services. . See Our Work. . Who We Are. .

Best Practice 93

Best Practice Budget Practices Best 93

The Marketing Blender

NOVEMBER 4, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. That’s great! But how much should you spend? . This is a common question that most people don’t know how to answer or where to even start. .

Budget 85

Budget Advertisement Advertising Business 85

The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant. Our Services. . See Our Work. .

Marketing 97

Marketing Relationship B2B Recency 97

The Marketing Blender

AUGUST 12, 2022

Marketing in a Recession: How to Plan Ahead. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . Hey everybody, Dacia Coffey here and welcome to Wednesday! This is the written edition of my weekly series, Corporate Caffeine.

Marketing 97

Marketing B2B Measurement Funnel 97

The Marketing Blender

NOVEMBER 11, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . 9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. You need to build relationships with other businesses, influencers, and customers in order to create a solid foundation for your company.

Small Business 86

Small Business Network Tips Help 86

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

Funnel 96

Funnel B2B Build Marketing 96

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Our Services. See Our Work. Who We Are. Contact Us. What is the fractional CMO scope of work?

CMO 98

CMO Business B2B Buyer Personas 98

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. Our Services. See Our Work. Who We Are. Contact Us. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement.

Trends 130

Trends Marketing Social Media Marketing Automation 130

The Marketing Blender

DECEMBER 13, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . How to grow your network in 4 easy ways. Whether you’re a recent grad or a seasoned professional, having an expansive and strong professional network is an invaluable asset.

Network 52

Network Social Media Peer-to-peer Contact 52

The Marketing Blender

DECEMBER 13, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . How To Use Social Media To Engage Customers. Social media is an effective way to build relationships with customers. It allows businesses to interact directly with customers, showcase their products and services, and provide customer support.

Social Media 52

Social Media Media Social Customer 52

The Marketing Blender

DECEMBER 15, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . 5 Essential Networking Skills to Help You Advance Your Career. Making meaningful connections is essential for any career professional. Whether you’re looking for a new job or looking to expand a business, networking skills are essential.

Network 52

Network Help Peer-to-peer Social Media 52