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The Marketing Blender
JUNE 29, 2022
5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. B2B marketing KPIs are best used to inform and guide sales and marketing teams.
The Marketing Blender
JULY 19, 2022
How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. What Is a B2B Marketing Funnel?
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The Marketing Blender
FEBRUARY 9, 2022
If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? Build a marketing budget.
The Marketing Blender
JULY 11, 2022
Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services.
The Marketing Blender
MARCH 2, 2022
What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Our Services.
The Marketing Blender
MARCH 15, 2021
As indicated by the rising cost of gas at the pump, people are heading back to work. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. Generating leads with B2B marketing strategies is not low effort.
The Marketing Blender
JULY 25, 2022
8 B2B email marketing best practices. As a result, email marketing has been growing as one of the most preferred marketing channels. According to research by McKinsey & Company, email marketing has a 40 times higher productivity rate than social media marketing.
The Marketing Blender
MAY 4, 2021
or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. Your company hires per-hour access to the executive expertise without adding to the cost of full-time staff. Our Services.
The Marketing Blender
JULY 13, 2022
6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams.
The Marketing Blender
DECEMBER 28, 2020
5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months!
The Marketing Blender
OCTOBER 7, 2021
A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Then, it’s time to build a strategy for delivering this brand to your market. Our Services. See Our Work.
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The Marketing Blender
DECEMBER 16, 2019
Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Digital Marketing.
The Marketing Blender
MAY 17, 2022
Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. A B2B content marketing strategy needs buyer personas.
The Marketing Blender
APRIL 5, 2022
The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services.
The Marketing Blender
APRIL 22, 2022
10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . Content Marketing.
The Marketing Blender
FEBRUARY 16, 2022
As an emerging role in the business world, the fractional CMO title is being claimed by many types of marketing professionals. Some come from the corporate world and have served as full-time Chief Marketing Officers in mid-sized to large scale enterprises.
The Marketing Blender
MAY 2, 2022
How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? So what should B2B companies know about social media marketing? How is B2B social media marketing different from B2C social media marketing? Our Services. .
The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. You want to maximize the ratios between each level.
The Marketing Blender
DECEMBER 16, 2019
Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Digital Marketing. Our Services.
The Marketing Blender
OCTOBER 17, 2019
B2B sales has never been a walk in the park. In fact, B2B buyers are typically 57% on their way to a buying decision before actively engaging with a sales rep, according to research by the Corporate Executive Board (CEB). However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. That’s the power of a transformative insight. What would you add to the list?”.
The Marketing Blender
NOVEMBER 11, 2019
The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Marketing automation is a blanket term for software, tools, and platforms that streamline, automate, and measure tasks and workflows to increase operational efficiency.
The Marketing Blender
APRIL 22, 2021
or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. Your company hires per-hour access to the executive expertise without adding to the cost of full-time staff.
The Marketing Blender
APRIL 16, 2020
How to make smart cuts to your Marketing Budget…. Feel the fear and do it anyways’ has been a mantra of mine for a long time, because I’ve learned that my emotions aren’t truth. This especially applies to marketing, seen by many CXOs as a “cost center.” Digital Marketing.
The Marketing Blender
SEPTEMBER 12, 2019
The most compelling language you can use to sell focuses on the pain points of your customers. The sad truth is that most prospects don’t care. You must guide your prospects through the buyer’s journey. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. The key is to deliver the right message at the right time. The Blender Messaging Choreography.
The Marketing Blender
APRIL 14, 2022
Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework.
The Marketing Blender
OCTOBER 7, 2019
5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today!
The Marketing Blender
MARCH 15, 2021
You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? Content marketing.
The Marketing Blender
NOVEMBER 5, 2019
The Marketing Blender is proud to be a certified Women’s Business Enterprise. According to the National Women Business Owners Corporation ( NWBOC ), women-owned businesses represent the fastest-growing segment of the American economy. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). The NWBOC was the first national certifier of WBEs. Join Blender’s Blog today!
The Marketing Blender
SEPTEMBER 27, 2019
The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Challenge. The Solution. The Outcome. Our Services.
The Marketing Blender
NOVEMBER 25, 2019
The search results that people see are determined by algorithms that use keywords to find the most relevant content. So, having the right terminology in your profile makes it more likely that prospects can find you. In the first section of your profile, click on the pencil icon.
The Marketing Blender
SEPTEMBER 23, 2019
How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Start planning your marketing budget for the next fiscal year before the end of the fourth quarter sneaks up on you. Our Services.
LeadCrunch
JANUARY 11, 2018
It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses. If you were to ask any sales team what their biggest problem is overall, they’d most likely have something to say about the strength of their leads.
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