The Marketing Blender

DECEMBER 16, 2019

Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

OCTOBER 17, 2019

Contact Us. At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Our Services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

JUNE 29, 2022

Contact Us. . 5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. B2B marketing KPIs are best used to inform and guide sales and marketing teams. What is a B2B marketing KPI?

B2B Marketing 98

B2B Marketing Planning B2B Marketing Analytics Tools 98

The Marketing Blender

FEBRUARY 9, 2022

Contact Us. If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

NOVEMBER 11, 2019

Contact Us. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Who We Are.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

The Marketing Blender

SEPTEMBER 12, 2019

Contact Us. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. It’s how we help our clients align their sales and marketing efforts to drive growth.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Marketing Blender

OCTOBER 10, 2024

“Most B2B buyers are not choosing your competitor, they’re choosing to just not do anything because they’re too overwhelmed and they cannot make a confident decision.” – Daisy McCarty, Fractional CMO Your Marketing Strategy Should Not Be a Numbers Game In the last century, buying behavior has changed drastically.

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Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 52

The Marketing Blender

AUGUST 14, 2024

As the role of B2B marketing has evolved from a sales support function to a strategic driver of growth, the demand for skilled marketing leadership is high. The decision engage a Chief Marketing Officer (CMO) is often complex due to cost, resource allocation, and the need for specialized expertise. You’re not alone.

CMO 52

CMO Work Management Allocation Lead Ranking 52

The Marketing Blender

APRIL 16, 2020

Contact Us. How to make smart cuts to your Marketing Budget…. This especially applies to marketing, seen by many CXOs as a “cost center.” They’re great at closing deals, but if your pipeline just dried up like a Texas creek bed in the August sun, you need marketing to refill that pipeline. Sales and marketing alignment.

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Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

JANUARY 23, 2025

Lead nurturing requires a strategic approach to ensure that marketing efforts translate into actual revenue. A successful B2B lead nurturing system should mix automated marketing with human touchpoints to keep prospects engaged throughout their journey. A great marketing funnel goes all the way through the sales process.

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Top of Funnel Lead Nurturing Sales Management Sales Qualified Leads 52

The Marketing Blender

JANUARY 14, 2025

That means your B2B content marketing funnel is doing the heavy lifting in the sales process, setting the table for whether or not your business even gets considered. Why Content Marketing Is Important for B2B Content marketing is critical because its setting the table for did you even get a seat at the table? .

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Top of Funnel Marketing Funnels B2B Marketing Webinar Metrics 52

The Marketing Blender

OCTOBER 17, 2024

Fractional CMO companies are being sought-after more and more as businesses realize the value of having executive marketing leadership – even on a part time basis. These agencies offer a streamlined matching process, connecting businesses with high-caliber marketing leaders quickly. Here’s a rundown of four types: 1.

CMO 52

CMO Paid Search Agency Companies Peer-to-peer 52

The Marketing Blender

SEPTEMBER 10, 2024

While it makes sense to spend resources looking for people ready to buy RIGHT NOW, neglecting Marketing Qualified Leads (MQLs) is likely what is keeping you from having a steady and predictable supply of SQLs. Digital Marketing – Google Ads – Your buyers are out there. Contact us today !

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 52

The Marketing Blender

OCTOBER 5, 2024

Buy our list and we’ll send you 30,000 sales leads directly in your target market that match your ideal customer profile!” There are actual human beings on the other side of your marketing with real ambitions and real fears. This doesn’t stop dozens of outsourced B2B lead generation companies from making all kinds of claims. “

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 52

The Marketing Blender

NOVEMBER 16, 2023

Hiring a Great Marketer: The Root Cause of Marketing Friction Fractional Chief Marketing Officers are here to shed light on the challenges of hiring great marketers and how to avoid marketing friction within your organization. This approach is not reasonable and sets marketers up for failure.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency CMO Marketing 52

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

SEPTEMBER 17, 2024

Is your B2B marketing automation strategy helpful or harmful to your business growth? But what exactly should you automate in marketing? Those are the questions we answered in our widely shared podcast episode “ The Truth About B2B Marketing Automation ”. Exactly What Problems Does B2B Marketing Automation Solve?

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Marketing Automation Services Marketing Automation Automation B2B Marketing 52

The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. These platforms present opportunities for us to insert our B2B marketings strategies or advertising content, potentially offering exposure that your competitors overlook. If this is an issue, you can continue the conversation in this episode of The Marketing Blender Show.

Lead Generation 52

Lead Generation Sales Qualified Leads Optimization Lead Ranking 52

The Marketing Blender

SEPTEMBER 24, 2024

If you have already taken steps to establish a true B2B sales marketing funnel to capture SQLs (Sales Qualified Leads) AND MQLs (Marketing Qualified Leads), congratulations! Those businesses are missing out on the power of building and nurturing a marketing pipeline that can feed into Sales on a predictable and scalable basis.

Top of Funnel 52

Top of Funnel Marketing Funnels B2B Sales Sales Qualified Leads 52

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In this blog, we’ll explore these fundamentals that form the basis of a successful marketing strategy. The Marketing Blender is here to guide you every step of the way.

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Organization Ideal Customer Profiles Branding Brand Identity 52

The Marketing Blender

OCTOBER 24, 2024

Then your business falls into the unique category of B2B2C marketing. What is B2B2C Marketing? Business to business to consumer (B2B2C) marketing is a model that requires you to influence two audiences to drive growth. We discuss scenarios, tips, and examples in our podcast episode, “Navigating the Complexity of B2B2C Marketing.”

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Effectiveness 52

The Marketing Blender

SEPTEMBER 27, 2019

Contact Us. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. See Our Work. Who We Are. See how PPC campaigns drive dramatic results for this B2B manufacturer. The Challenge.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing & Strategy 52

The Marketing Blender

JANUARY 23, 2024

In the competitive job market of today, employer branding has become a critical component in attracting and retaining top talent. Understanding Employer Branding in Recruitment Employer branding in recruitment refers to how your organization markets what it has to offer to potential employees. Another strategy is content marketing.

Branding 52

Branding Brand Identity High Quality Lead Sales Qualified Leads 52

The Marketing Blender

OCTOBER 7, 2019

Contact Us. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today! Our Services.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

JUNE 21, 2024

Is your marketing team feeling stretched thin, struggling to keep up with the restless demands of the digital landscape? Or perhaps you’re a smaller business owner who doesn’t have the resources to hire a full-fledged marketing department. If so, a fractional marketing team is an option to seriously consider.

Paid Content 52

Paid Content Advertising Agencies Work Management Paid Search Agency 52

The Marketing Blender

JULY 21, 2024

Are you a SaaS startup founder struggling to navigate the complexities of marketing and growth? A fractional CMO is a seasoned marketing executive who works part-time or on a project basis to provide strategic guidance and leadership to your company. What Is a SaaS Fractional CMO and What Do They Do? The answer is simple: now.

CMO 52

CMO Startups Top of Funnel Lead Ranking 52

The Marketing Blender

NOVEMBER 5, 2019

Contact Us. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Opens opportunities to serve broader markets. Join Blender’s Blog today! Our Services. See Our Work.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs. There’s a difference between buyer personas and a market or sector.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. You want an agency that has a proven track record in B2B marketing, with a deep understanding of its nuances and complexities.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

The Marketing Blender

APRIL 5, 2022

Contact Us. The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The Marketing Blender

JUNE 14, 2024

A strong B2B brand is essential to your entire growth plan, especially your digital marketing strategy , so you can stand out and attract the right customers. By answering these questions honestly and thoughtfully, you’ll gain a deeper understanding of your brand’s story and the value you bring to the market.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Branding 52

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Why should I hire a fractional CMO?

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

Planning 52

Planning Template Marketing Plans Marketing Management 52

The Marketing Blender

JULY 11, 2022

Contact Us. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Resources. .

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Analytics B2B Marketing Paid Search Agency Work Management 52