The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

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The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

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The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

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Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Why should I hire a fractional CMO?

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CMO Work Management Marketing Management Marketing Proposals 52

The Marketing Blender

DECEMBER 16, 2019

Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

FEBRUARY 9, 2022

Contact Us. If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

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The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Marketing Blender

SEPTEMBER 12, 2019

Contact Us. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. It’s how we help our clients align their sales and marketing efforts to drive growth.

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Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

DECEMBER 16, 2019

Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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The Marketing Blender

NOVEMBER 5, 2019

Contact Us. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Opens opportunities to serve broader markets. Join Blender’s Blog today! Our Services. See Our Work.

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The Marketing Blender

APRIL 5, 2022

Contact Us. The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

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The Marketing Blender

SEPTEMBER 27, 2019

Contact Us. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. See Our Work. Who We Are. See how PPC campaigns drive dramatic results for this B2B manufacturer. The Challenge.

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The Marketing Blender

APRIL 16, 2020

Contact Us. How to make smart cuts to your Marketing Budget…. This especially applies to marketing, seen by many CXOs as a “cost center.” They’re great at closing deals, but if your pipeline just dried up like a Texas creek bed in the August sun, you need marketing to refill that pipeline. Sales and marketing alignment.

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The Marketing Blender

OCTOBER 17, 2019

Contact Us. At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Our Services.

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The Marketing Blender

NOVEMBER 11, 2019

Contact Us. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Who We Are.

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Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

JULY 11, 2022

Contact Us. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Resources. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

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The Marketing Blender

OCTOBER 7, 2019

Contact Us. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today! Our Services.

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Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

MAY 17, 2022

Contact Us. . Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. .

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B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

The Marketing Blender

SEPTEMBER 23, 2019

Contact Us. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

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The Marketing Blender

NOVEMBER 25, 2019

Contact Us. Customize your contact information. You can also optimize this section by changing the labels that appear next to the URL of any website that you add to your contact info. To add contact information and customize these labels, click the Me icon at the top of your LinkedIn home page and select View profile.

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Rev

JANUARY 11, 2018

We hear all the time how we should follow-up early and often, but it’s less commonly noted how you should go about making those contacts with tact. One thing that separates the good from the great in sales is mastering the art of being persistent, but not pushy.

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The Marketing Blender

OCTOBER 28, 2022

Contact Us. . Not only will you be making a difference in the world, but you’ll also have the chance to meet like-minded individuals who could become valuable contacts for your business down the line. Smile and make eye contact. Keep Reading: How to build a marketing funnel. Our Services. . See Our Work. .

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The Marketing Blender

JULY 19, 2022

Contact Us. . How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

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The Marketing Blender

NOVEMBER 11, 2022

Contact Us. . If someone takes the time to introduce you to their contacts, do the same for them. . After every networking event, be sure to follow up with the contacts you made. 5 marketing budget allocation best practices?. Our Services. . See Our Work. . Who We Are. . Resources. . Do Your Research . Recent Posts.

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The Marketing Blender

NOVEMBER 30, 2022

Contact Us. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Who We Are. . Resources. .

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The Marketing Blender

DECEMBER 13, 2022

Contact Us. . A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Keep Learning: The top benefits of social media marketing. Our Services. . See Our Work. . Who We Are. .

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

DECEMBER 13, 2022

Contact Us. . The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. The 4 essentials of social media marketing for businesses.

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Social Media Social Marketing Planning Media 97

The Marketing Blender

OCTOBER 14, 2022

Contact Us. . But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off. #2 Keep Reading: How to build a marketing budget template. #3 Keep Reading: Here’s how to build a social media marketing budget.

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Social Media Marketing Budget Media Budget Programs 98

The Marketing Blender

OCTOBER 21, 2022

Contact Us. . 5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Who We Are. . Resources. .

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Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

The Marketing Blender

NOVEMBER 4, 2022

Contact Us. . At this point, you’ll need to break it down into marketing and sales qualified leads. You should be willing to spend more for a sales qualified lead, as opposed to a marketing qualified lead – but both should be less expensive than acquiring a full client or customer. 5 marketing budget allocation best practices?.

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The Marketing Blender

MARCH 2, 2022

Contact Us. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Most will kick things off with developing a comprehensive marketing strategy.

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The Marketing Blender

OCTOBER 1, 2022

Contact Us. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

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The Marketing Blender

NOVEMBER 16, 2023

Hiring a Great Marketer: The Root Cause of Marketing Friction Fractional Chief Marketing Officers are here to shed light on the challenges of hiring great marketers and how to avoid marketing friction within your organization. This approach is not reasonable and sets marketers up for failure.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency CMO Marketing 52

The Marketing Blender

DECEMBER 15, 2022

Contact Us. . Make sure their contact information is saved somewhere easily accessible so that staying connected won’t require too much effort! The 4 essentials of social media marketing for businesses. The post 5 Essential Networking Skills to Help You Advance Your Career appeared first on Blender. Resources.

Peer-to-peer 52

Peer-to-peer Network Marketing Social Media Impressions 52

The Marketing Blender

AUGUST 12, 2022

Contact Us. . Marketing in a Recession: How to Plan Ahead. That means every business has to prepare to market in a recession. . At Marketing Blender, we don’t believe in a lot of talk. Marketing in a Recession — Find Both Sides of the Coin. This means that marketing in a recession is about the future.

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