The Marketing Blender

SEPTEMBER 12, 2019

At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. ” – Stephanie Parrish, Communications Marketing Lead, Byrne. It is going really well!”

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

DECEMBER 16, 2019

Sales & Marketing Alignment. With these seven fundamentals of B2B marketing working in concert, you will have the best foundation to take advantage of emerging trends. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

NOVEMBER 5, 2019

The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Our Services. See Our Work. Who We Are. Contact Us. Top 3 benefits of working with a woman-owned business certified by NWBOC.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

JULY 11, 2022

Work with a marketing agency. Marketing agencies have the tools and expertise to set up your dashboard quickly and efficiently. They can also customize your B2B marketing analytics setup to highlight only the most important data for you and your business goals.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

SEPTEMBER 27, 2019

An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate. The Marketing Blender developed messaging that highlighted benefits and drove traffic to valuable gated content available on dedicated landing pages on the company’s site. The Solution.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

APRIL 5, 2022

These individuals are usually multi-talented and can handle a variety of marketing tasks. Outsource your marketing efforts. This could involve a marketing agency, a fractional CMO, or a fractional marketing team. A traditional marketing agency is great for one-off projects or templated marketing services.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The Marketing Blender

APRIL 16, 2020

Dacia Coffey is a Fractional Chief Marketing Officer and CEO of The Marketing Blender. She’s known for marketing strategy and messaging, and has assisted in over 100 organizational transformations by aligning sales and marketing.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

OCTOBER 17, 2019

At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

MARCH 15, 2021

The targeting available through paid social media advertising can make this a highly effective and efficient approach to reaching your market if your ad and content is on point. (If If you need help, The Marketing Blender can help you get laser-focused on the best platform for your decision-maker audience, and how to best market to them.).

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Marketing Blender

NOVEMBER 11, 2019

How can you effectively implement marketing automation for your business? In a 20-minute discovery call, a Blender strategist can walk you through the options. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

OCTOBER 7, 2019

For more on how email drip campaigns can cause a flood of sales, check out this B2B digital marketing overview. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

SEPTEMBER 23, 2019

Strategy and aligning your sales and marketing efforts are the foundation that all successful marketing plans are built on. But what is the best way to decide how much to spend on all the different marketing tactics? Schedule a free 30-minute assessment with a Blender strategist here. Need help or recommendations?

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

OCTOBER 21, 2022

If you have an in-house marketing team, this will be easy – simply assign each task to the team member who is best suited for it. . If you don’t have an in-house marketing team, or if you need help filling in the gaps, that’s where partnering with an agency comes in.

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

The Marketing Blender

NOVEMBER 25, 2019

The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

FEBRUARY 20, 2024

B2B Manufacturing Marketing Is a Solvable Problem By implementing a multi-channel approach, leveraging thought leadership, engaging sales teams in social media marketing, understanding your sales cycle and competition, and navigating B2B2C complexities, you will see a major difference in your revenue, reputation, and resilience!

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

MAY 4, 2021

He or she (or the fractional CMO agency team) can also assist in the interview and selection process. We provide our highest value marketing leadership, coaching, and direction to help each of our clients accelerate their growth and accomplish their goals.” Brian Talbot, fractional CMO, working in tandem with The Marketing Blender.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

MAY 4, 2021

Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

APRIL 22, 2021

He or she (or the fractional CMO agency team) can also assist in the interview and selection process. We provide our highest value marketing leadership, coaching, and direction to help each of our clients accelerate their growth and accomplish their goals.” Brian Talbot, fractional CMO, working in tandem with The Marketing Blender.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

The Marketing Blender

MARCH 15, 2021

Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

The Marketing Blender

OCTOBER 7, 2021

B2B marketing focuses on reaching and influencing decision-makers within organizations. Clients can include small to mid-sized businesses, enterprises, nonprofits, or even government agencies. B2B vs. B2C Example: A commercial oven manufacturer is a business that sells equipment to restaurants (business-to-business or B2B).

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

The Marketing Blender

MAY 2, 2022

Below are just a few suggestions for how to get started with social media marketing for B2B companies: Picking the right social media manager: Whether it’s an internal employee or an external marketing agency, it’s essential that you find someone to manage your social media.

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Social Media Advertising Agencies B2B Marketing Social Marketing 122