What is a fractional CMO?

The Marketing Blender

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business?

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What, exactly, does a fractional CMO do?

The Marketing Blender

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. What is a fractional CMO? For business, it means the whole in part.

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How to find a fractional CMO for your business

The Marketing Blender

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives.

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How to find a fractional CMO for your business

The Marketing Blender

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services.

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How to find a fractional CMO for your business

The Marketing Blender

What is a fractional CMO? . Wondering how to find a fractional CMO for your business, but not sure where to start? As an emerging role in the business world, the fractional CMO title is being claimed by many types of marketing professionals. Our Services.

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What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. This is where a fractional CMO steps in, figuratively and often literally, into their business. What is a fractional CMO?

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Creating Success with Your B2B Branding Strategy

The Marketing Blender

A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Then, it’s time to build a strategy for delivering this brand to your market. Our Services. See Our Work.

10 Elements All Digital Marketing Plans Should Include

The Marketing Blender

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . Content Marketing.

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the-how-and-why-of-your-marketing-roi/

The Marketing Blender

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. You want to maximize the ratios between each level.

How to Do B2B Social Media Marketing the Right Way

The Marketing Blender

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? So what should B2B companies know about social media marketing? How is B2B social media marketing different from B2C social media marketing? Our Services. .

Your Go-To Guide to Creating a B2B Marketing Strategy Framework

The Marketing Blender

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework.

How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Start planning your marketing budget for the next fiscal year before the end of the fourth quarter sneaks up on you. Our Services.