The Marketing Blender

DECEMBER 7, 2023

In this episode of the Marketing Blender Show, we delve into the exciting world of artificial intelligence (AI) and its implications for marketing and sales. Data-Driven Decision Making AI empowers the CMO with valuable data insights, enabling data-driven decision-making. Onward and upward!

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

The Marketing Blender

FEBRUARY 27, 2024

By integrating digital marketing methodologies and selectively incorporating traditional practices, B2B manufacturing companies can craft a dynamic approach to lead generation and sustainable growth. Contact us at The Marketing Blender to learn more about how we can help you achieve success in your business.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

The Marketing Blender

FEBRUARY 13, 2024

Contact us today to learn more about how we can help your company reach its full potential through innovative marketing strategies and solutions. The post How to Use Our B2B Marketing Plan Template Effectively appeared first on The Marketing Blender.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

MARCH 15, 2021

The targeting available through paid social media advertising can make this a highly effective and efficient approach to reaching your market if your ad and content is on point. (If If you need help, The Marketing Blender can help you get laser-focused on the best platform for your decision-maker audience, and how to best market to them.).

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

The Marketing Blender

SEPTEMBER 23, 2019

As a rule of thumb, companies should spend about 7% of revenue or 11% of total company budget on marketing. According to the Gartner CMO Spend Survey , marketing budgets made up 11.1% The survey also found that marketing spend as a percentage of revenue fluctuates between 6.5% Need help or recommendations?

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

The Marketing Blender

MAY 4, 2021

By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Need help working through your marketing metrics? What, exactly, does a fractional CMO do? the-how-and-why-of-your-marketing-roi/. Four B2B Digital Marketing Strategies to Help You Generate Leads. Let’s talk. .

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Your Go-To Guide to Creating a B2B Marketing Strategy Framework. The Basics of B2B Digital Marketing. How to find a fractional CMO for your business. What is a fractional CMO? Recent Posts.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

The Marketing Blender

NOVEMBER 16, 2023

Understand the type of marketer you require and the specific skills they should bring to the table. Shared accountability in the hiring process is key to building a successful marketing team that can drive sustainable results for your company. Visit our website to learn more about our services and how we can assist your company.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency CMO Marketing 52

The Marketing Blender

FEBRUARY 20, 2024

B2B Manufacturing Marketing Is a Solvable Problem By implementing a multi-channel approach, leveraging thought leadership, engaging sales teams in social media marketing, understanding your sales cycle and competition, and navigating B2B2C complexities, you will see a major difference in your revenue, reputation, and resilience!

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

APRIL 14, 2022

However, if you still have questions or need help getting started with your B2B marketing strategy, don’t hesitate to contact the marketing blender for fractional CMO services. We would love to help you grow your business using tried and true B2B marketing methods. The Basics of B2B Digital Marketing.

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52

The Marketing Blender

OCTOBER 7, 2021

What, exactly, does a fractional CMO do? The How and Why of your Marketing ROI. Four B2B Digital Marketing Strategies to Help You Generate Leads. 5 Marketing Trends to Dominate Your Competition in 2021. The post Creating Success with Your B2B Branding Strategy appeared first on Blender. Recent Posts.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

The Marketing Blender

MAY 2, 2022

Keep Reading: How to find a fractional CMO for your business. How do you create a B2B social media marketing strategy? Creating a B2B social media marketing strategy can be as simple as firing off a few posts on LinkedIn or as in-depth as your marketing budget allows. Keep Reading: What is a fractional CMO?

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122