The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

DECEMBER 7, 2023

In this episode of the Marketing Blender Show, we delve into the exciting world of artificial intelligence (AI) and its implications for marketing and sales. Leveraging AI in Digital Marketing: A Game Changer AI has become a ubiquitous presence in the digital marketing realm, and its impact is undeniable.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

The Marketing Blender

FEBRUARY 6, 2024

revenue growth vs. profitability), how you plan to scale operationally if marketing/sales bring in more business, how sales compensation aligns with business goals, and your full business growth strategy. Whenever you discuss growing and strengthening your business, your marketing executive should be included.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Sales Effort: Strengthening sales efforts by delivering value and staying top of mind.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

FEBRUARY 9, 2022

Hire freelance, part-time, or full-time marketing employees. Build a marketing budget. Help with paid marketing campaigns. Assist with managing internal marketing employees. Align sales and marketing processes. You have no marketing team. Your sales and marketing team struggle to work together.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

SEPTEMBER 12, 2019

How to structure your messaging to increase sales. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. It’s how we help our clients align their sales and marketing efforts to drive growth. Join Blender’s Blog today! Our Services.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. B2B sales has never been a walk in the park. For B2B sales reps today, connecting your features and benefits to a customer’s needs isn’t enough to consistently close deals.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

APRIL 16, 2020

Speaking of your team, let’s take stock of their talents… specifically your sales team. In the B2B world, relationship selling is still the norm. This means that most if not all of your sales team SUCKS at cold calling and prospecting. Your marketing should pave a road to revenue. Sales and marketing alignment.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

NOVEMBER 5, 2019

The Marketing Blender is proud to be a certified Women’s Business Enterprise. Partnering with a certified woman-owned business yields several financial and morale-boosting advantages for B2B companies. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Contact Us.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

SEPTEMBER 27, 2019

See how PPC campaigns drive dramatic results for this B2B manufacturer. The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. Types of PPC ads for B2B. The Challenge. The Solution.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Contact Us. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

MARCH 15, 2021

What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today! Our Services.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

The Marketing Blender

SEPTEMBER 23, 2019

Where to allocate your marketing budget. To be effective, you must divide your marketing spend between the seven fundamentals of B2B marketing: strategy, branding, website, advertising, digital marketing, trade shows, and sales and marketing alignment. Generate leads and drive sales.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

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The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. B2B decision-makers do research online just like everyone else. Tips to optimize your LinkedIn profile for sales success. Interested in FREE advice that will help you propel your sales?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

MARCH 2, 2022

Content Review: Analyzing current content and aligning it with the appropriate stages in the sales cycle (awareness, consideration, decision) helps the fractional CMO ensure that assets are being deployed and optimized correctly. This sales mapping process also highlights areas where new marketing deliverables should be created.

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CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. That being said, let’s break down which social media platforms drive the most sales and why. #1 Who We Are. . Resources.

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Social Media Marketing Budget Media Budget Programs 98

The Marketing Blender

NOVEMBER 30, 2022

Keep Reading: How to handle B2B social media marketing. More leads and sales . businesses can generate leads and drive sales directly through their social media channels. . Keep Reading: Which social media platforms drive the most sales? Improve search engine rankings. Greater engagement with your target audience

Social Media 104

Social Media Social Marketing Allocation Media 104

The Marketing Blender

MAY 4, 2021

When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. Viewing your total business development pipeline (not just your sales qualified pipeline) is the key to understanding marketing ROI.

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ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Rev

JANUARY 11, 2018

It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. If you were to ask any sales team what their biggest problem is overall, they’d most likely have something to say about the strength of their leads. Your Leads Aren’t Targeted Enough.

Cold Calling 60

Cold Calling Word of Mouth Network Marketing Opinions 60

The Marketing Blender

DECEMBER 28, 2020

Marketing Automation : 2021 is all about making existing processes faster and more efficient in bringing you closer to your goals. This cannot happen without marketing automation , which increases sales productivity by 14.5% 5 Marketing Trends to Dominate Your Competition in 2021. Top 4 B2B Marketing Trends for 2020.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

The Marketing Blender

OCTOBER 1, 2022

You may need to think about allocating more of your marketing budget towards brand awareness channels (such as social media, PR, etc). . Getting marketing qualified leads but not turning those into sales qualified leads? Keep Reading: Learn how to build a B2B marketing funnel. 8 B2B email marketing best practices

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. Our Services. .

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

The Marketing Blender

MARCH 28, 2023

The Power of Brand Messaging: How it Builds Trust in B2B Marketing Brand messaging refers to the language, tone, and values that a company uses to communicate with its target audience. There are several reasons why brand messaging is so important in B2B marketing.

Trust Marketing 59

Trust Marketing B2B Marketing Work Management Marketing Management 59

The Marketing Blender

AUGUST 23, 2022

Everyone has a sales cycle. Schedule a consultation with a marketing expert today. . Marketing in a Recession: How to Plan Ahead. Marketing in a Recession: How to Plan Ahead. 8 B2B email marketing best practices . How To Build A B2B Marketing Funnel. Recent Posts.

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

The Marketing Blender

OCTOBER 28, 2022

Keep Learning: Which social media platforms drive the most sales? Keep Reading: How to generate B2B marketing leads. 5 marketing budget allocation best practices?. Which social media platforms drive the most sales? Your starter guide to marketing budget software. appeared first on Blender.

Tips 98

Tips Marketing Budget Business Allocation 98

The Marketing Blender

MARCH 15, 2021

When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. Viewing your total business development pipeline (not just your sales qualified pipeline) is the key to understanding marketing ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

The Marketing Blender

MAY 4, 2021

CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

APRIL 22, 2022

Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website. What Should Be Included in Digital Marketing Plans? The main goal of a digital marketing strategy plan is to increase sales – you should never lose sight of this. Reputation Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64