LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

Ethics 189

Ethics Social Media Trends Copyright 189

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. The campaign used the tags #TopicalsTakesBermuda and #TopicalsTurns3 to mark content. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

Examples 120

Examples Campaigns Advertising Agencies Burn Rate 120

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Vidyard

AUGUST 9, 2017

Because there’s just such an incredible amount of video out there. Video now accounts for 74 percent of all internet traffic and that will rise to 82 percent by 2021 according to Cisco. That’s why AI is being applied to both create video content and help users find more of what they’re looking for.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. million video creations. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brand Identity 105

Brand Identity Branding Tagging Viral Marketing 105

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Avoid creating overly formal and scripted videos. Let’s get started.

Effectiveness 125

Effectiveness Business Advertising Agencies Viral Marketing 125

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. By providing valuable content, visitors will stay longer on your website to read it and explore the site even further.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Magisto

MARCH 19, 2020

For the time being, video gives us plenty of opportunities to connect – whether it’s by creating and sending each other videos, having video calls, or sharing our screen with others. Create a video from this list to send to your loved ones now. Host a live video to teach people something new. Celebrate Local.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Take notes on the most popular videos and use them to come up with your own unique ideas. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok.

Multi-Channel 131

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 131

Spiralytics

MAY 30, 2024

Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums. Video sharing and streaming platforms Video sharing and streaming platforms like Youtube and TikTok allow users to watch, upload, and share videos on the internet.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

OCTOBER 16, 2023

They have a strong user-generated content strategy, encouraging their customers to tag them on social media. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. AARP’s TikTok account has a dedicated Gen X following.

Brand Identity 108

Brand Identity Branding Marketing AI Social Media 108

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. For example, when you click on #SummerVibes on TikTok, you can see all videos published on the platform using that hashtag. Use hashtags in your videos and Stories.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Envy

AUGUST 2, 2022

Cute animal videos? Many businesses even take part in TikTok challenges that can massively boost your reach and get your videos in front of even more people. You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. This defaults to a Short videos section and a Videos section.

Youtube 82

Youtube Advertising Channels Brand Identity Branding 82

Sprout Social

SEPTEMBER 14, 2023

The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing.

Social Media 96

Social Media Features Media Curation 96

Marketing Insider Group

APRIL 2, 2024

Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Video Source: Webcertain TV Implementing structured data might sound like rocket science, but it’s more like following a recipe.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Kapost

APRIL 15, 2016

Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Quality Over Quantity. Find Micro-Moments.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Photo by rawpixel on Unsplash.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Hubspot

JULY 5, 2012

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Chances are, your potential customers are among those 4 billion watching videos today.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Sprout Social

SEPTEMBER 21, 2023

Influencers that regularly tag your brand or engage with your content could be a good fit. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Beyond engagement rate and interaction metrics, note the volume of content they publish and whether they’ve had any posts go viral.

Media 88

Media Viral Marketing Case Studies Youtube 88

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Convince & Convert

NOVEMBER 7, 2011

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. It wasn’t just the look of Annotations that made viewers want to run as far away Internet video as possible, it was the general practicality of Annotations. Annotations Make Video Interactive.

Youtube 120

Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Anything Goes Marketing

OCTOBER 27, 2007

mix such as social networks, videos etc. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! This includes all of the web 2.0 In addition, "applying for a job" was a snap.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100