tag b2b-buyers 
Webbiquity
FEBRUARY 16, 2021
The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.
Top Rank Marketing
FEBRUARY 12, 2024
You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.
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Webbiquity
JUNE 20, 2023
Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.
Marketing Insider Group
JANUARY 4, 2021
There are technical aspects, including URL formatting, meta descriptions, and alt tags. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. See video below for an SEO checklist). Image: CMI.
Webbiquity
NOVEMBER 18, 2021
Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Buyer Persona Role Changes. Sponsored post. Website Updates.
Top Rank Marketing
DECEMBER 15, 2023
B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)
Marketing Insider Group
JANUARY 21, 2021
Three-quarters of B2B buyers use social media to make purchasing decisions. It’s people, as 61 percent of buyers say they’re more likely to research a product or service when a friend or colleague shares the message over a brand. Employee advocates could share those, tagging the right parties and expressing their gratitude.
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