How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. What is a viral video?

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Going Viral Is Not a Video Strategy

Contently - Strategy

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S.

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‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Contently

Before long, it went viral. Take this “Mean Streets” video from Adobe—one of my all-time favorites. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK video

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the element of surprise.

Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below.

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The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Regardless of how authoritative the person making a claim is — even if it is our mum — stories add a key element of authenticity to marketing videos. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. The lesson: Weave your target market’s everyday scenarios into your videos. Build Video Stories Around Emotion 3. Video Storytelling Tips 3.1 Build Video Stories Around Emotion.

6 Brilliant Uses of Video

Oracle

If a picture is worth a thousand words, how much is a video worth? We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen. Everything changed after this video came out. And hands drawing on video hit the mainstream (think: UPS). Click here to view the embedded video.

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Control the Conversation with Disruptive Video Storytelling

Vidyard

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. This is the term used when video views ‘blow up’ and reach phenomenal numbers. Unfortunately, this doesn’t necessarily translate to sales and shouldn’t be your number one goal for every video. viral in nature.

Video Storytelling: How to Drive Connection Through Narrative

Vidyard

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share.

13 Tips on How To Go Viral in 2020

Scoop.it

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. It is just a passionate video about a guy enjoying a burger in his car.

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[VIDEO] The Role of Story in Account-Based Marketing

DiscoverOrg

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Watch the Video. It went viral within DiscoverOrg and caused a pivot in our go-to-market strategy because of the way the powerful story was re-told across functions.

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. One of the secrets to the success of BuzzFeed and other viral sites is they don’t try to speak to everyone in every story; they try to relate very deeply to specific identity groups and bet that those groups will share these stories prolifically. Storytelling buzzfeed Star Wars The Storytelling Edge

How Video Storytelling Works and Why It’s a Powerful Marketing Tool

Outbrain

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video Storytelling Basics. Video Storytelling Tips.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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The Rise Of Visual Storytelling

Marketing Insider Group

And posts with videos attract 3x more inbound links than plain text posts. All of the responses pointed to videos. How To Take Advantage Of Visual Storytelling. Videos. Follow the top photos, videos and presentations on a regular basis and try to understand what makes them so popular. It is not about “going viral.” The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider.

8 Exceptional Examples of Customer-Led Storytelling

ClearVoice

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

Video Marketing for Business in 2021

Oktopost

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use.

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Unwrapping a Brand Storytelling Journey

Content Standard

” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. As video content marketers, how do we do this in just under two minutes? Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” ” So incredible, in fact, that the video gained more than 74 million views in its first week. And we do the same for this video.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time.

Behind the Lens: Ad Director Hervé Demers Chats Video Storytelling

Vidyard

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. Here’s what he had to tell us… JP: What are some easy, practical ways brands producing video in-house can spice up their video style?

14 of the Best and Worst Video Trends From the 2010s

Vidyard

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream. Video for Everyone.

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5 Visual Storytelling Methods Writers Should Embrace in the ’20s

ClearVoice

The good news is that these visual devices and evolving storytelling methods don’t just write themselves. and to encourage visual thinking, here are five visual storytelling devices that are only getting bigger and brighter by the day. Video. Articles Creation Storytellin

“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. In fact, more video is uploaded to the Internet in a single month than network television has produced in three decades, and it has been predicted that as of this year, 74 percent of all Internet traffic would be video. Just make sure it’s good video. Video does it all.”

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How To Make Your Next Blog Post Go Viral

Outbrain

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links. With viral marketing, you let others share your content for you. What Makes Content Go Viral? 5 Ingredients of Viral Content.

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6 Proven Ways to Become a Powerful Video Storyteller

Vidyard

You’d get into the video marketing game if only you had a terrific idea. All of the popular brand videos out there started with an idea but – more than that – they developed into a story. Stories are the bones of video marketing, and y’need a sturdy set of them if you’re going to fly (okay, that metaphor took a weird turn there, but stay with me folks). That said, use the people in your marketing videos wisely. Let me guess.

How to Find the Best Background Music for Videos

Vidyard

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1

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7 Reasons You Should Use Video and Animation for Customer Stories

ClearVoice

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. Much like written content, video and animation take a variety of forms, allowing various vehicles to tell a story, sell a product or build an audience.

Video 73

How to Find the Best Background Music for Videos

Vidyard

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1

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Unwrapping a Brand Storytelling Journey

Content Standard

” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. As video content marketers, how do we do this in just under two minutes? Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” ” So incredible, in fact, that the video gained more than 74 million views in its first week. And we do the same for this video.

Content Fluency: Why You Should Write For 4th Graders

Contently

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. A few years ago, Shane Snow—who wrote The Storytelling Edge with me—ran the work of best-selling authors through a reading level analysis. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Background Music for Video: How to Pick The Perfect Track

Vidyard

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift. Ask yourself, what sort of video am I creating and what role do I want music to play? Where to Find Good Background Music for Video.

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The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

Instead, ideal candidates are "inventors, teachers, artists, scientists, change agents, storytellers, big-picture thinkers, prodigies, performers, makers, technologists. But when it comes to view count on those TED talk''s online videos, you might notice that some perform way, way better than others -- even when the topics are similar. To help control for accuracy, the study stuck to only videos posted on TED.com in 2010 that were between 15-20 minutes long.

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10 Festive Holiday Video Ideas You’ll Want to Steal

Vidyard

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. Get the Culture Videos Checklist Ready to make a company culture video?

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An Actionable Guide to Visual Storytelling

SnapApp

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand. What Is Visual Storytelling – and What’s in It for Your Brand? . Examples of visual storytelling are everywhere. Interactive Video.