• ACT-ON  |  WEDNESDAY, MAY 24, 2017
    [Stats] The 10 Commandments of Successful B2B Customer Retention
    Most of us have heard the stat about how it’s cheaper to keep a customer than it is to find a new one. You know the stat – for every complaint you get, there are 26 other customers who had the same experience and just didn’t say anything. And given that stat from the Winback book, it seems like your odds are pretty good. It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the.
    [Stats] Benefits of Agile Marketing: 21 Stats You Need to Know
    The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on The Agile Marketer. The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group. If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Stats] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    If you’re not convinced, here are five stats that’ll help you understand the rise of artificial intelligence. The post Understanding the Artificial Intelligence Hype Cycle, in 5 Stats appeared first on The Content Strategist. At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.
    [Stats] Oops! What to do when email mistakes happen
    Compare original and follow-up emails and see how the stats compare. Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait.
    [Stats] Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
    Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today.
  • BIZNOLOGY  |  FRIDAY, MAY 19, 2017
    [Stats] Delivery relevancy
    Recently stats came out in the UK shown that people choose banks not based on the bank size, tradition, or gravitas, but rather based on ratings regarding experience at the app store. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.
  • ACT-ON  |  THURSDAY, MAY 18, 2017
    [Stats] The Modern Marketer’s New Executive Dashboard with Matt Heinz
    I use that CEB stat that [there are] 6.8 This is Part 2 of our conversation with Matt Heinz. Read & listen to the first part of the podcast interview. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz. Matt is president and founder of Heinz Marketing, B2B marketing and sales acceleration firm. Matt is often recognized as among the Top 50 Most Influential People in Sales Lead Management and among the Top 50 Sales & Marketing Influencers.
    [Stats] Survey: Marketers Want More Video. What Else Is New?
    That’s a pretty impressive stat!” Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” How about this one?
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Stats] Why Blogging Should Be a Key Part of Your Marketing Plan
    With amazing stats like that, you probably think that blogging is hard to do. Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Stats] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    According to Google, 90 percent of B2B researchers use search to assist them in making purchasing decisions, which is an incredible stat that marketers shouldn’t take lightly. I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.”
    [Stats] The Real Reason Employees Aren’t Sharing Your Content
    A quick look at a few stats illustrates just how powerful that can be: 84% of consumers say they trust recommendations from people they know more than they trust advertising. Author: Anja Skrba Many of us have heard the proverb “there is nothing new under the sun,” which reminds us that no matter how ingenious our innovations, they’re almost always based on something that’s been around longer than we’ve been alive. Like many things, this logic holds true for content marketing.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Stats] 3 Ways to Avoid Churning Out Average Blog Posts
    The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. search would have brought up more timely information to strengthen the argument, as detailed in these updated comScore stats from last year: So while the agency in question[/note]I can’t name names 1 championed the use of Bing Ads for its 153 million unique searchers in the US, circa 2012, that number has actually grown to 160 million.
    [Stats] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end: This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. The official stats for this year: There are now 5,381 solutions on the graphic, 39% more than last year.
    [Stats] How Are Marketers Capitalizing on Content Personalization? [Interview]
    Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies.
  • HUBSPOT  |  THURSDAY, MAY 4, 2017
    [Stats] The Responsibility of Advertising and PR to the General Public in 2017
    The stats don’t lie. There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.
    [Stats] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    For instance, Internet Live Stats counts about 2.5 Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Stats] Too Many Content Marketers Are Making This Metrics Mistake
    The platform even shows us that we’ve gotten better at cutting down production delays, and we can even compare our stats to similar companies in our industry. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation.
  • KAPOST  |  FRIDAY, APRIL 28, 2017
    [Stats] 10 Tips for Editing Your Own Content
    Double-check facts and stats. If you are basing an article or marketing piece on a specific stat or insight from an influencer, it’s essential to make sure these details are clear when editing your own content. If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Stats] 9 Link Building Email Outreach Templates That Actually Work
    Interest in new infographic about social media stats? We rounded up more Messenger bot usage stats in a new report that I've attached below. We found that Facebook ads under 20 words in length performed significantly better than longer ads, along with a ton of other eye-opening stats. I wonder if you'd be able to check out the report and let me know what you think or if I missed any important stats. Thanks for joining me here on the HubSpot Marketing Blog today.
    [Stats] PPC V Influencer Marketing; Clicks V Sales
    Ultimately what this means is, with influencer marketing, you can invest sufficiently less to gain a sufficiently higher return- a stat which will resonate with every senior manager. Similarly to engagement, while you can gauge a good idea of who you’re reaching by looking at the demographic stats of an influencer, the breakdown will not be as specific or targeted as in a PPC campaign.
    [Stats] The case for customer reactivation
    If you need backup to justify your investment in customer reactivation, here are some useful stats: A 5-point decrease in defections can lift per-customer profit by 25% to 85% ( Reichheld , The Loyalty Effect ). As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.
    [Stats] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In fact, he shared a stat that highlighted this for the audience: after 40 impressions in a short period of time, sales decline. Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Stats] When it Comes to Choosing Data Vendors, Buyer Beware
    It’s up to you to see past their promises of an ever-growing data set or too-good-too-be-true stats on their website and become a savvy data buyer. If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. As I’ve written about on multiple occasions, most companies under invest in data.
    [Stats] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    This example from the Wall Street Journal does so using searchable, visual stats. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Stats] The Benefits of Retargeting for B2B
    Every quarter we have a number of contracts that come up for renewal, and, based on feedback from our customer success team and stats on product usage, we can identify accounts which might be at risk for not renewing. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right?
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Stats] 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats
    The post 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats appeared first on Sia With Watson By Opentopic. One-third of people use their smartphone as their primary device to access the internet. HubSpot, 2016). 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. Google, 2016). 34% of online retail purchases now happen on mobile devices. Google, 2016).
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Stats] 8 How-To Videos We Love (and Why)
    Then, graphics, animations, and screencasts supplement what she talks about with data visualizations to make the stats and figures more memorable for the viewer. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Stats] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Below are some powerful stats that show the monumental role that social media plays in millennials’ lives: Over 90% of millennials use social media daily ( Pew Research Center ). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
    [Stats] The Case for B2B Marketing on LinkedIn [Infographic]
    Launched as part of their ‘Proof Week’ campaign – which, according to LinkedIn, is “a celebration of data-backed marketing ROI” efforts on the platform – the graphic provides some key stats and data-points highlighting its effectiveness for B2B marketers, including: 80% of B2B marketing leads sourced through social media come from LinkedIn.
    [Stats] 8 Questions to Help You Decide if Your Content is Good Enough
    Are the topics and stats current—no more than a year or so old? The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. Does it teach the reader something he/she may not already know?
    [Stats] Video Measurement Is Broken. Here’s How to Fix It
    ” Perhaps the most high-profile case of misinformed measurement occurred last fall, when Facebook revealed it had been showing inflated stats for its “average duration of video viewed” metric to publishers and advertisers for two years. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
    [Stats] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    As he looks over the stats, he realizes that performance is good—but it isn’t great. Even worse, the growth of certain stats have plateaued. A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site.
    [Stats] Top Tips from TOPO Summit 2017
    TOPO Summit focused on 5 key themes: As a vendor who focuses on helping marketers build amazing personalized customer experiences, we loved Scott’s first stat: I found myself taking the proverbial powerpoint snapshots (these are like B2B selfies) just a few minutes into the start of the entire conference – that never happens!
    [Stats] How to Orchestrate a Solid ABM Team [Gifographic]
    Just take a look at these industry stats: The buyer’s journey is 1.5x Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s me!)
  • ACT-ON  |  FRIDAY, APRIL 14, 2017
    [Stats] How to Add a Personal Touch to Your Marketing Automation
    Consider a “dashboard” main page where a trial user can see all their stats. The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time. You probably have well-defined user personas, for instance. Or you segment your email messages. Or you go all the way to personalizing them as best you can.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Stats] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Other stats from Edison’s research: Podcast listening grew 23% between 2015 and 2016. Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers.
  • KAPOST  |  WEDNESDAY, APRIL 12, 2017
    [Stats] Solving the Content Production Problem, According to IBM Analytics
    If you look at the stats on the current state of B2B marketing, content marketing is still going strong—as in, 89% of B2B marketers are using a content marketing strategy, 29% of global marketing budgets are spent on content marketing, and 39% of companies are planning on increasing that budget for 2017, according to the most recent B2B marketing survey from CMI.
    [Stats] 3 Steps to Increasing Email Deliverability Performance
    With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.
    [Stats] Five Ways Marketing Agencies Can Benefit from Live Chat
    Need some compelling stats? Importance of Incorporating Live Chat. A live chat program offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service. Adding live chat to your website shows prospects or clients you are available for a real two-way conversation, which increases their confidence in your offering.
    [Stats] Why Personalized Videos Are Dominating Content Marketing [Interview]
    As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me. That’s drastically different than a lot of stats we hear today, and likely differs from B2C content. Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts.
  • CONTENTLY  |  MONDAY, APRIL 10, 2017
    [Stats] Why Performance Data Isn’t Enough
    We’re at the point where marketers could drown in a sea of stats if they try to analyze all of the information out there. Readers of a certain age may remember a ’90s commercial for a product called Hair Club for Men, featuring a gentleman who proclaimed “ I’m not only the president, I’m also a client.” ” For lack of a better metaphor, that’s basically how I’d sum up my role at Contently.
  • KAPOST  |  MONDAY, APRIL 10, 2017
    [Stats] Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit
    Here are some simple content audit tips that have fast results: Check traffic stats to reveal the top 10 performing blog posts. The spring season can inspire the desire to declutter and streamline, which makes it a great time for B2B organizations to spring clean content with a quick and dirty content audit. Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams.
    [Stats] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    From behind the scenes to opening for business, this educational resource is aimed at helping startup operations get off the ground with the right tools, and does so by sharing key stats and data in a highly visual format. This format creates an environment for storytelling, and allows the company to walk readers through the process with visuals, stats, and data along the way.
    [Stats] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    From behind the scenes to opening for business, this educational resource is aimed at helping startup operations get off the ground with the right tools, and does so by sharing key stats and data in a highly visual format. This format creates an environment for storytelling, and allows the company to walk readers through the process with visuals, stats, and data along the way.
    [Stats] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    The most important stat that came out of the campaign? When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.
    [Stats] Are Agencies missing the inbound opportunity?
    You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read. The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).
    [Stats] How to Market E-Commerce in 2017
    What do the stats and analytics tell you? We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]. The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Marketing Strategy
    [Stats] The 23 Best Free Google Chrome Extensions for Digital Marketers
    17) Open SEO Stats. Hunter Nimbus Screenshot NoFollow OneTab Open SEO Stats Rapportive Robbie Richards StayFocusd WrikeTo enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
    [Stats] How Content Automation Boosts Social Media Marketing
    This type of content refers to stats, motivational quotes, polls, quizzes, etc. Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Stats] 5 Tips for Building Your First Drip Campaign
    You’ve probabbly heard the Forrester stat by now: companies that excel at lead nurturing (i.e. By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships.
    [Stats] Sales email stats: what are the response rates in the UK?
    To discover more than 40 other statistics on sending sales emails in the UK, join the 30 mins webinar on “800 000 Sales Email Conversations in Europe” The post Sales email stats: what are the response rates in the UK? Sales Emails sales statistics email statsNormally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average. Response rate in follow-up emails.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Stats] Email opens: our first sentence has more impact than our subject line
    While we are still working on our next webinar “800 000 Sales Email Conversations in Europe” , some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux). best practices metrics sales statistics email stats
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Stats] How to Nurture Leads with Email Marketing
    On a less serious note, here are a couple of stats about when people check their inboxes ( via Inc ): 70% of people check their email while watching TV. The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email.
    [Stats] How to Properly Diagnose a Failed Email Campaign
    Check out these root causes of failed email campaigns so you can turn things around, stat. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.
    [Stats] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Stats like push notification open rates are still important, but they don’t provide the depth required to plan a full campaign. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Stats] 5 Strategies to Help Teams Thrive after a Merger
    Here are a few stats that might help prove my point. A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Stats] 10 Tips for Selling in Influencer Marketing to Senior Management
    Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying. Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. In order to even give influencer marketing a go, let alone do it well , it is imperative that you’re given permission to sign the project off.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Stats] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. From sales to customer service to business development – the numbers and stats produced from the stack are valuable. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Stats] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know? The post 50+ Video Marketing Stats that Prove You’re Doing it Right appeared first on Vidyard.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Stats] Account-Based Sales Development In A Predictive World
    And finally, we leverage Outreach stats and analytics to compare engagement and quality across all of our sequences so that we can test-and-invest in various approaches and strategies along the way. This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Stats] How to Generate Fresh, Customer-Centric Content
    Is there a daily review of online stats for key social channels? Are internal teams taking time to review and leverage stats to develop a customer-centric content strategy? Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing.
    [Stats] Understanding Generational Social Media Preferences
    The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. Juiciest report stats: 30% of Millennials engage with a brand on social at least once a month. Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. By Brooke B. Sellas, {grow} Contributing Columnist.
    [Stats] 21 Stats You Need to Know About Marketing Automation
    If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Here are the key takeaways we need to keep in mind when looking at these various stats and sharing with leadership and marketing teams.
    [Stats] 10 Stats About Video that Marketers Need To Know
    The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […].
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Stats] How to Use Wistia: A Step-by-Step Guide
    Now that you’ve done the hard work to get your video up and running, it’s time to sit back and wait for the views to stack up on your Stats page. If you're eager to dive deeper into your video stats, check out the Play Rate and discover the percentage of page visitors who clicked play and started watching. Any time a viewer engages with your video via one of those puppies, their clicks and responses are recorded in your stats.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Stats] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    This year, the Moneyball approach to team-building has finally made its way to the NFL, and I’ve spent the past two days texting fellow data/football geeks at Contently with the advanced stat metrics for key signings. Advanced stats aim to tell you how good a player really is by going beyond the “vanity” stats like yards or touchdowns. Yesterday kicked off my favorite event of the year.
    [Stats] 9 Digital Marketing Stats From This Week That Jumped Off the Page
    It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. The post 9 Digital Marketing Stats From This Week That Jumped Off the Page appeared first on Opentopic. If one tweet can sell a thousand Moons Over My Hammy, this is it Denny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of.
    [Stats] Benchmarks by the Numbers: The Challenge of Attendance Growth
    Six stats to inform your attendee marketing spend
    [Stats] 5 Things Email Marketers Can Do Right Now To Improve Their Deliverability
    Senders have a campaign they simply “must” send out, even though the stats are awful. We understand that there may be certain campaigns that are unavoidable, but look carefully at your stats, and stop doing the same thing over and over again. In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle.
    [Stats] The Best Content Marketing of February: 7 Brands That Mean Business
    In a thought leadership post outlining the key results, King uses these kind of stats to argue that it’s time for a more inclusive advertising landscape. Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Stats] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer.
    [Stats] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Fact-check all data points you find, make sure your sources are reliable and credible, and cite your stats properly. If you thought your research days were over when you graduated from high school or college, think again.
    [Stats] What is Ad Tech and Why Should Agencies Care?
    According to some stats, up to 39% of agencies already talk about their ad tech connections when wooing prospective clients. Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
    [Stats] Leveraging Video to Get More Sales Meetings [Podcast]
    When I go in, and I know I’m having a slow month, I always find myself peering at the stats. I’m the same way when I’m playing or watching sports — I’m always in the stats! So we’ll be put into groups and have specific stats that we are measured against for the month. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore.
    [Stats] An introduction to ecommerce APIs for non-developers
    Support and SLA – support through ticketing system and in-app live chat, SLA available only in the Enterprise plan, performance stats available at status.contentful.com. Stability and performance stats available at status.goshippo.com. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized.
    [Stats] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent scheduling. As you know, those days are long gone. Over 4 million blog posts have been published in the last 24 hours. Think about that for second. Let the math sink in.
    [Stats] How to Craft a Successful Content Marketing Strategy
    If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma.
    [Stats] The 26 Best WordPress Plugins
    A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance.
    [Stats] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    According to our survey, news organizations opt for stat-heavy subject lines while beats like finance prefer more inquisitive subject lines. The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple.
    [Stats] Pitfalls of Poor Content Design in B2B – Part 2 of 2
    Just in case you were looking for more reasons to avoid poor content design, here are 10 quick stats from Reuters on the impact design can have on your bottom line: -Our brains process images 60,000 times faster than text. -90% Poor Design-. In our earlier post ( The Importance of B2B Content Design ), we focused on good design and what can come out of it. Here we take a look at the other side.
    [Stats] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Adweek analyzed Twitter's Online Video Playbook and distilled meaningful statistics and suggestions for brand and content marketers to leverage the power of video ads.
    [Stats] Data is the Biggest Roadblock to Cross Channel Marketing Success
    The reason I start off with a data stat is simple. Now, if you're still wondering why cross channel marketing is so vital, go back and read something I wrote this past December, 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. Of course data is the biggest roadblock to cross channel marketing success.
    [Stats] 8 Tips for Running Your First Influencer Marketing Campaign
    Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing.
    [Stats] Promoted Content: 5 Steps to Take Before Launch
    For example, if you’re a tractor manufacturer, you may want to promote a piece of content like “25 Interesting Stats about Agriculture.”. Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed.
    [Stats] 75 Interactive Infographic Examples to Inspire 2017
    Enter your zip code and see stats around loan amounts and delinquency in your area. It covers all the key stats and builds a ton of anticipation for the fight. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Beer Stats. Interactive Stats of top players overall (active players only), top players by position, and the top teams.
    [Stats] See You at the 2017 LIMRA Distribution Conference
    Be sure to stop by our booth to download the Marketing Automation Guidebook, complete with stats, trends and real-world examples, take a look at our multi-channel platform capabilities and enter to win a pair of Beats headphones! Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.
    [Stats] Stop. Look. Listen. It’s time for an influencer marketing campaign
    So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well).
    [Stats] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Geckoboard allows us to glance at our social stats and mentions any time, and in real time.
    [Stats] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Okay there aren’t a huge number of surprises here but there are some great stats that capture the industry direction of travel. In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Stats] How to Write Marketing Content More Efficiently
    Taking a peek at the social and website stats plus sales numbers can reveal deeper insight into what style of content can lead to a purchase in the buyer’s journey, and the type of content that inspires specific buyer personas to take action. For example, if stats show video as the go-to research and conversion tool for current and potential customers, move in that direction.
    [Stats] The Next Generation of Influencer Marketing
    This stat exemplifies how marketers are evolving their thinking and strategies for influencer marketing. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack.
    [Stats] Why You Should Question Most Video Marketing Stats You See
    We all know the value of a good stat. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. After trying to get to the bottom of that misleading video stat, my team at Hurricane Video Marketing got the idea for a project. It can add weight to an argument or back up the proposed benefits of a business.
    [Stats] How Experiential Marketing Works: 7 Enlightening Tips
    That made it easy for people to share the experience in a branded way -- and remember those stats about how people love to share their event experiences online ? What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Stats] How to Get More Results Out of Less Content
    That’s no outlier stat, either. You’ve heard that scary old stat from Sirius Decisions, right? My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake.
    [Stats] 8 Timeless Business Lessons From Bill Belichick
    Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity. Editor's Note: This post was published in 2006. Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.
    [Stats] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23
    [Stats] Why Video Should Play a Big Role in Your Account Based Marketing Tactics
    That’s not a stat any marketer would be pleased about. For many marketing organizations, ABM is a powerful acronym these days. To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017. This is a recap of that webinar session. What is Account-Based Marketing?
    [Stats] 16 Video Marketing Benchmarks You Need to Know [Infographic]
    Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing?
    [Stats] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    " And of course, us being marketers and all, here are some obligatory stats on data-driven marketing: 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing."
    [Stats] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    It’s not a quick fix , and you have to be willing to be transparent with your own salary data – that means taking the time to analyze what you pay men and women in like-roles and sharing it externally, even when the stats aren’t where you want them to be. By Kiki Schirr, {grow} Contributing Columnist. Your brand’s reputation can seem like its most important asset–or its greatest liability.
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