[Stats] Building a Better Content Operation [Infographic]
    The stats are in: content marketing continues to prove its worth, with 63% of marketers ranking it in their top three most effective marketing strategies. Wondering what other strategies perform. The post Building a Better Content Operation [Infographic] appeared first on Kapost Content Marketing Blog. Featured Research and Insights The Future of Content
    [Stats] Why Contextual Relevance Is Everything, Marketers
    And yes I realize the stats are 3 years old but I would argue that these percentages are even higher today. Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.
    [Stats] Martech and the modern marketing org (study results)
    I’m intrigued by two implications of that stat. At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip. But not everyone was comfortable publicly sharing how their marketing organizations are structured.
    [Stats] Tips for boosting LinkedIn engagement
    However, the best way to know exactly what works for you and your personal LinkedIn network is to track the engagement rates through the stats that LinkedIn provides you. You can find your stats by clicking your profile avatar in the top left corner. With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [Stats] Can you spend 4 minutes reading this post?
    The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
    [Stats] The Top 8 Reasons Your Video May Fail
    Read 50 video marketing stats that prove you’re doing it right. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes. The rest of the videos—the great majority of them—languish in obscurity on the lonely side of the bell curve.
    [Stats] How to Create Quality Blog Posts Surprisingly Rapidly
    You’ve seen the stats. The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. You try to avoid it.
    [Stats] Benefits of Agile Marketing: 21 Stats You Need to Know
    The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group. If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back […].
    [Stats] What Is a Content Audit and Why Do You Need One?
    Wasting 65 percent of content is bad, but this stat is even more disheartening: 80 percent of B2B marketing assets aren’t used by salespeople, according to a Content Marketing Institute and MarketingProfs study. Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly?
    [Stats] 3 Ways Strategic Web Design Benefits Biotechnology Companies
    One of the stats included further backed up Stanford’s research stating “ Judgements on website credibility are 75% based on a website’s overall aesthetics. ”. Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment candidates, the medical community.
    [Stats] Marketing in Europe? Wherever You Are, You Need to Know About GDPR
    More stats you say? Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. It’s also such a basic strategy play that many assume every country operates the same way. Not so. And it’s about to get more difficult, especially if you’re marketing in Europe.
    [Stats] Facebook’s Algorithm: 3 Must-Know Changes
    Stats get even higher in Asia and the rest of the world. Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.
    [Stats] The Demand Generator’s Guide to Maximum Lead Conversion
    So go ahead and pull stats for your next strategy review, use the graphs and charts in your next blog post, or post the findings on social media. Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office? That’s where we come in!
    [Stats] Why Retailers Need To Move Beyond Cross Channel Marketing
    This past December, Steve Olenski, Forbes contributor, influencer and Director of CMO Content & Strategy for Oracle Marketing Cloud shared the 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017. Read Steve’s post for sure but I’ll summarize the 4 stats here for you: Two-thirds of all shoppers regularly use more than one channel to make purchases.
    [Stats] Surveying your domain: Effective use of customer polls
    The next most-valuable data is period-to-period improvement stats at your own company. Target Corp. recently earned a 43, while Walmart trailed at 37. Overstock got a 24, eBay Inc. snagged a 38 and Zappos topped them all at 57. Sadly, some businesses wind up with negative scores each year. Those numbers are Net Promoter Scores (NPS). NPS are figures that measure customers’ willingness to recommend a company’s products or services to others.
    [Stats] B2B Webinars — Worth the Effort?
    What key stats did the webinar present? Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy. As a marketing practitioner who has put together many live events, conferences and meetings, I figured this part of my job would be relatively easy. With all the technology available, how difficult could it be?
    [Stats] Influencer Marketing: Where are Your Target Audience Being Influenced?
    Authenticity of Instagram follower and engagement stats also come into question due to tools and ‘pods’ (arranged, reciprocal engagement) allowing followers to fake their way to the top. Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.
    [Stats] The Millennials Are Here: Your Move, B2B Marketers
    Just check out some of the stats: . . As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. . Seriously, people are keeping lists of things we've killed). .
  • EXO B2B  |  TUESDAY, SEPTEMBER 19, 2017
    [Stats] B2B content marketing sans budget or bandwidth – hmm!
    According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. An article will almost always have links to other articles or stats. You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted.
    [Stats] How to Boost Content Sharing from Employees by 38x
    Just from those three stats, you can see why getting other employees involved in sharing more content is important for your company. Those two stats will make it clear to employees that they are able to position themselves as trusted leaders in their space and build credibility in their industry. Content Sharing from Employees Matters. Your company probably has a blog or content strategy in place and generally, content sharing by employees is encouraged.
    [Stats] 3 Important Takeaways from The State of Account-Based Marketing Report
    But another interesting stat in this report concerns what’s happening after adoption, as well as immediately beforehand. These stats in particular should serve as a wake-up call for businesses who haven’t yet implemented ABM (whether by name or not). There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report.
    [Stats] How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]
    The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events. B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.
    [Stats] 3 Problems That’ll Keep Me Up at Night After Content Marketing World
    Content Marketing Institute founder Joe Pulizzi opened the conference by giving the audience a sneak peak at one big stat from the company’s annual research report, due out later this fall: Nine out of 10 people who rate themselves as successful content marketers are focused on building an audience. A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists.
    [Stats] How Does Social Selling Tie Into B2B Marketing?
    Once you find links to articles covering your topic, look at its social stats, comments, and points of interest to get inspiration for your own content and social media posts. According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way.
    [Stats] 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations
    When I saw this stat, specifically the fact that the heaviest investment was in business operations versus marketing or sales, it made sense to me because larger organizations tend to have more disparate data and processes that need to be evaluated and understood in order to see the big picture. Operations occur near constantly across your organization through processes and details that you may never even be aware of.
    [Stats] Behold the Business Value of Omni-Channel Orchestration
    Just consider these stats : 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. You can choose to ignore that stat at your own peril. If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day.
    [Stats] The Engine That Will Fuel Your Content Marketing
    That last stat is particularly daunting. When I came to Contently six months ago, the first thing I noticed was that the world’s most prestigious brands were dealing with an enormous challenge. The data is daunting. Every minute, 215 million pieces of content are created. Less than 35 percent of content ends up being used, due to a variety of reasons. And most importantly, only 5 percent of content gets 90 percent of all digital attention.
    [Stats] Attention Editors: We Need to Fix the Pitching Process
    Besides, as everyone in the media world obsesses over data and insights, shouldn’t we analyze pitches the same way we do audience stats? Every few months, I pitch a story to an editor I’ve known since last year. This editor seems like a good guy. He’s pleasant, thoughtful with feedback, understanding if I ask for an extension. We even trade some personal banter once in a while. But whenever I send over the pitch, he never gets back to my first email.
    [Stats] How to Create Quality Blog Posts Surprisingly Rapidly
    You’ve seen the stats. The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. You try to avoid it.
  • ACT-ON  |  MONDAY, AUGUST 28, 2017
    [Stats] 25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)
    Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats. Marketing Automation adopting marketing automation b2b Marketing automation marketing automation marketing automation adoption marketing automation platform marketing automation vs esp marketing roi
    [Stats] 4 Ways Digital Marketers Can Make Data Work for Them
    It’s hard to remember to log into Google Analytics or Mixpanel every single day to look at your stats, but having an acute awareness of your performance will make you a much more effective marketer. There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy.
    [Stats] How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
    You could also provide them with a case study from a business similar to theirs and include compelling stats. Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending too many emails.
    [Stats] B2B is Dead – Long Live B2P
    Consider the following B2B stats, which begin to paint a harsh reality for the state of B2B messaging and brand perception: 64% of people cite shared values as the main reason they have a relationship with a brand. B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world.
    [Stats] Employee Advocacy Challenges And How To Start Solving Them
    During our research for our employee advocacy guide , we found some interesting stats: Employees have an average of 1,090 social connections. Stats and findings that support your objectives. Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face.
  • EMEDIA  |  THURSDAY, AUGUST 10, 2017
    [Stats] Demand Generation’s Secret Weapon: Google Analytics
    There’s no real impact in your traffic stats. As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Or maybe not).
    [Stats] 7 SEO Metrics That Every Marketer Should Pay Attention To
    In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you can extract insight from it that will help drive your business forward.
    [Stats] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. The post 50 Stats to Help You Choose The Right Social Networks for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
    [Stats] Social CRM: To Better Serve Today’s Social (and Smarter) Customer
    Some interesting stats and trends from Get Satisfaction on this social media growth: 80% of US consumers use social media to verify purchase recommendations. Social CRM means different things to different organizations and people. Social networks are constantly growing, and so is the need for social CRM. Let us look at how traditional CRM has evolved into Social CRM (SCRM), and what other factors have led to this burgeoning growth.
    [Stats] The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
    The new written post design incorporates large block quotes for highlighting key quotes and stats, easily shareable text, and a whole lot of white space to make for a clean, inviting experience. I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog.
    [Stats] HTML or Text Emails: Which is Better?
    Now, those stats aren’t a confidence booster! It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.
  • BIZNOLOGY  |  MONDAY, JULY 24, 2017
    [Stats] 50 amazing facts about Amazon.com to inspire your company
    This is to emphasize critical thinking over oversimplified stats. Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. The largest retailers on the planet are Walmart and CVS. Amazon.com is third and closing.
    [Stats] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    You’ve probably heard stats thrown around about how often someone checks their mobile device, or how many mobile devices (phone, tablet, smart watch, etc.) And all of these stats point to one fact—mobile rules the customer experience. Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Stats] How to Do ABM Without Selling Your Soul
    As an example, at HubSpot, we created an offer called "100 Stats, Charts, and Graphs to get Inbound Marketing Buy-in." Check out this stat: o ver 90% of our blogs leads come from old posts (i.e. Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that when used correctly make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.),
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Stats] ?What Is the Modern B2B Buying Process?
    I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. .
    [Stats] Ignite the Fan Experience
    So slow to load it’s hard to watch replays or look up real-time stats. As a fan of the Golden State Warriors , I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey. Having been to every stadium/arena, the fan experiences are quite different!
    [Stats] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    If there’s one thing a content marketer doesn’t need, it’s more stats about the importance of content marketing and content creation. This data is so ubiquitous that there’s now even content marketing rounding up content marketing stats. But here’s an important one : 96% of B2B buyers want content with more input from industry thought leaders and subject matter experts.
    [Stats] Get Out of the Spam Folder and Into the Inbox
    It will also allow you to give your boss (or your clients) the stats they want to see – more clicks and higher open rates. We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Stats] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    For instance, we collaborated with Bizo on a quiz called, “The Social Media Marketer’s Scorecard,” which tested users’ knowledge of social media stats, and grouped their results into one of three categories—with a CTA for each segment encouraging them to learn more about social media marketing by downloading the company’s new ebook. . . 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result?
    [Stats] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    As you move down (and you’ll want to explore) you’re rewarded by illustrated cars zipping by, infinite scroll stats, and details about the company’s energy programs. I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore.
    [Stats] A Resource Guide to Marketing Content Success
    These bite-sized snippets of content often hold interesting stats and examples that we can put to work in our own marketing content campaigns. Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content.
    [Stats] Learn How To Use Quora Ads for B2B User Acquisition
    Also, just keeping things clean for looking at stats _1452. Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at Vettery.
    [Stats] 5 Companies Doing B2B Video Marketing Right
    At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. I showed you the stat earlier on how many people are watching video on Facebook and Shopfiy is capitalizing on it. Rewind to Monday when a few of us were sitting around the conference room discussing the KoMarketing about video – if you haven’t watched it, I recommend you do – if not only to see my sweet reverse layup or Derek’s jaunt on the playground.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Stats] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    When you play baseball, nothing matters more than your stats. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing.
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Stats] Back to Basics: A Primer on Marketing Metrics
    It’s a powerful stat that can help justify – or kill – the project that you’re working on. As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing numbers – was mostly fine when I was in a purely writing and editing role.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Stats] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    According to DMR Stats , SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Stats] Your Customers Called. They Want You to Know These 6 Things
    Even those review stats look like peanuts compared to what a truly angry and vocal customer can do. Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it. Maybe they might complain to a couple of people, but probably not too many.
  • FATHOM  |  THURSDAY, JUNE 15, 2017
    [Stats] Mobile Advertising: Why 2017 is Not the Year of Mobile
    That stat doesn’t show 2017 as being the year of mobile; rather, it shows that mobile is the primary device for reaching potential customers with digital advertising. Since the early 2000s, marketing leaders have claimed each ­year to be the “year of mobile.” If you are excited for 2017 to be the year of mobile, though, prepare to be disappointed. According to a 2017 comScore report , 71% of all time spent online in the U.S. is spent on mobile devices.
  • SNAPAPP  |  WEDNESDAY, JUNE 14, 2017
    [Stats] 17 Great Microsite Examples for Driving Buyer Interest
    Big Album of Beers: Beer Stats. . You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . That’s the beauty of a microsite.
  • EMEDIA  |  THURSDAY, JUNE 8, 2017
    [Stats] Content Variety: How to Avoid Content Sequelitis
    Sometimes, when chasing the origin of a statistic, we’ll bounce from white paper to blog post and back again, only to find that the stat is four or five years old. Summer is upon us and we face yet another series of massive movie franchises of variable quality. But let’s face it: we’ll see them all anyway. Studios keep making sequels for the same reason we encourage companies to repurpose content: you don’t mess with success.
    [Stats] Double Duty: Why Hybrid Events Hook Millennials
    These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Stats] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Turn a Slideshare deck into an interactive experience using key slides to ask users questions on the topic or add a calculator element that lets them put in their own variables along with any stats presented. Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. .
    [Stats] Marketing with Video Content in the Digital Age [Interview]
    While it could appear that they believe new money isn’t coming in, it’s important to remember the stats here are weighted against one another. Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Stats] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    The next stat we’re going to cover is…. . A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning. . This success, and many others like it, was not a product of some kind of V.R.-enhanced enhanced magic we saw in the animation above. .
  • CONTENTLY  |  FRIDAY, MAY 26, 2017
    [Stats] Why Marketers Abandon Their Content Strategies Too Soon
    However, if you want to publish stats or insights from buyers or internal employees, that freedom disappears. Same for stats. Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” ” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words.
  • TERMINUS  |  WEDNESDAY, MAY 24, 2017
    [Stats] The Buck Stops at the CEO for Account-Based Marketing
    If leadership says, “I want the marketing team to generate leads” and they are sticking to the MQL, SAL, SQL, metrics, then share that Forrester stat. When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue.
  • ACT-ON  |  WEDNESDAY, MAY 24, 2017
    [Stats] The 10 Commandments of Successful B2B Customer Retention
    Most of us have heard the stat about how it’s cheaper to keep a customer than it is to find a new one. You know the stat – for every complaint you get, there are 26 other customers who had the same experience and just didn’t say anything. And given that stat from the Winback book, it seems like your odds are pretty good. It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the.
    [Stats] Benefits of Agile Marketing: 21 Stats You Need to Know
    The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on The Agile Marketer. The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group. If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Stats] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    If you’re not convinced, here are five stats that’ll help you understand the rise of artificial intelligence. The post Understanding the Artificial Intelligence Hype Cycle, in 5 Stats appeared first on The Content Strategist. At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.
    [Stats] Oops! What to do when email mistakes happen
    Compare original and follow-up emails and see how the stats compare. Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait.
    [Stats] Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
    Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today.
  • BIZNOLOGY  |  FRIDAY, MAY 19, 2017
    [Stats] Delivery relevancy
    Recently stats came out in the UK shown that people choose banks not based on the bank size, tradition, or gravitas, but rather based on ratings regarding experience at the app store. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.
  • ACT-ON  |  THURSDAY, MAY 18, 2017
    [Stats] The Modern Marketer’s New Executive Dashboard with Matt Heinz
    I use that CEB stat that [there are] 6.8 This is Part 2 of our conversation with Matt Heinz. Read & listen to the first part of the podcast interview. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz. Matt is president and founder of Heinz Marketing, B2B marketing and sales acceleration firm. Matt is often recognized as among the Top 50 Most Influential People in Sales Lead Management and among the Top 50 Sales & Marketing Influencers.
    [Stats] Survey: Marketers Want More Video. What Else Is New?
    That’s a pretty impressive stat!” Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” How about this one?
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Stats] Why Blogging Should Be a Key Part of Your Marketing Plan
    With amazing stats like that, you probably think that blogging is hard to do. Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Stats] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    According to Google, 90 percent of B2B researchers use search to assist them in making purchasing decisions, which is an incredible stat that marketers shouldn’t take lightly. I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.”
    [Stats] The Real Reason Employees Aren’t Sharing Your Content
    A quick look at a few stats illustrates just how powerful that can be: 84% of consumers say they trust recommendations from people they know more than they trust advertising. Author: Anja Skrba Many of us have heard the proverb “there is nothing new under the sun,” which reminds us that no matter how ingenious our innovations, they’re almost always based on something that’s been around longer than we’ve been alive. Like many things, this logic holds true for content marketing.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Stats] 3 Ways to Avoid Churning Out Average Blog Posts
    The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. search would have brought up more timely information to strengthen the argument, as detailed in these updated comScore stats from last year: So while the agency in question[/note]I can’t name names 1 championed the use of Bing Ads for its 153 million unique searchers in the US, circa 2012, that number has actually grown to 160 million.
    [Stats] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end: This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. The official stats for this year: There are now 5,381 solutions on the graphic, 39% more than last year.
    [Stats] How Are Marketers Capitalizing on Content Personalization? [Interview]
    Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies.
  • HUBSPOT  |  THURSDAY, MAY 4, 2017
    [Stats] The Responsibility of Advertising and PR to the General Public in 2017
    The stats don’t lie. There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.
    [Stats] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    For instance, Internet Live Stats counts about 2.5 Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Stats] Too Many Content Marketers Are Making This Metrics Mistake
    The platform even shows us that we’ve gotten better at cutting down production delays, and we can even compare our stats to similar companies in our industry. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation.
  • KAPOST  |  FRIDAY, APRIL 28, 2017
    [Stats] 10 Tips for Editing Your Own Content
    Double-check facts and stats. If you are basing an article or marketing piece on a specific stat or insight from an influencer, it’s essential to make sure these details are clear when editing your own content. If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Stats] 9 Link Building Email Outreach Templates That Actually Work
    Interest in new infographic about social media stats? We rounded up more Messenger bot usage stats in a new report that I've attached below. We found that Facebook ads under 20 words in length performed significantly better than longer ads, along with a ton of other eye-opening stats. I wonder if you'd be able to check out the report and let me know what you think or if I missed any important stats. Thanks for joining me here on the HubSpot Marketing Blog today.
    [Stats] PPC V Influencer Marketing; Clicks V Sales
    Ultimately what this means is, with influencer marketing, you can invest sufficiently less to gain a sufficiently higher return- a stat which will resonate with every senior manager. Similarly to engagement, while you can gauge a good idea of who you’re reaching by looking at the demographic stats of an influencer, the breakdown will not be as specific or targeted as in a PPC campaign.
    [Stats] The case for customer reactivation
    If you need backup to justify your investment in customer reactivation, here are some useful stats: A 5-point decrease in defections can lift per-customer profit by 25% to 85% ( Reichheld , The Loyalty Effect ). As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.
    [Stats] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In fact, he shared a stat that highlighted this for the audience: after 40 impressions in a short period of time, sales decline. Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Stats] When it Comes to Choosing Data Vendors, Buyer Beware
    It’s up to you to see past their promises of an ever-growing data set or too-good-too-be-true stats on their website and become a savvy data buyer. If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. As I’ve written about on multiple occasions, most companies under invest in data.
    [Stats] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    This example from the Wall Street Journal does so using searchable, visual stats. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Stats] The Benefits of Retargeting for B2B
    Every quarter we have a number of contracts that come up for renewal, and, based on feedback from our customer success team and stats on product usage, we can identify accounts which might be at risk for not renewing. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right?
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Stats] 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats
    The post 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats appeared first on Sia With Watson By Opentopic. One-third of people use their smartphone as their primary device to access the internet. HubSpot, 2016). 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. Google, 2016). 34% of online retail purchases now happen on mobile devices. Google, 2016).
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Stats] 8 How-To Videos We Love (and Why)
    Then, graphics, animations, and screencasts supplement what she talks about with data visualizations to make the stats and figures more memorable for the viewer. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Stats] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Below are some powerful stats that show the monumental role that social media plays in millennials’ lives: Over 90% of millennials use social media daily ( Pew Research Center ). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Stats] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Below are some powerful stats that show the monumental role that social media plays in millennials’ lives: Over 90% of millennials use social media daily ( Pew Research Center ). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Stats] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Below are some powerful stats that show the monumental role that social media plays in millennials’ lives: Over 90% of millennials use social media daily ( Pew Research Center ). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
    [Stats] The Case for B2B Marketing on LinkedIn [Infographic]
    Launched as part of their ‘Proof Week’ campaign – which, according to LinkedIn, is “a celebration of data-backed marketing ROI” efforts on the platform – the graphic provides some key stats and data-points highlighting its effectiveness for B2B marketers, including: 80% of B2B marketing leads sourced through social media come from LinkedIn.
    [Stats] 8 Questions to Help You Decide if Your Content is Good Enough
    Are the topics and stats current—no more than a year or so old? The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. Does it teach the reader something he/she may not already know?
    [Stats] Video Measurement Is Broken. Here’s How to Fix It
    ” Perhaps the most high-profile case of misinformed measurement occurred last fall, when Facebook revealed it had been showing inflated stats for its “average duration of video viewed” metric to publishers and advertisers for two years. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
    [Stats] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    As he looks over the stats, he realizes that performance is good—but it isn’t great. Even worse, the growth of certain stats have plateaued. A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site.
    [Stats] Top Tips from TOPO Summit 2017
    TOPO Summit focused on 5 key themes: As a vendor who focuses on helping marketers build amazing personalized customer experiences, we loved Scott’s first stat: I found myself taking the proverbial powerpoint snapshots (these are like B2B selfies) just a few minutes into the start of the entire conference – that never happens!
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