Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. What is crisis communication? The importance of strong crisis communication.

Examples 112

Examples Brand Identity Branding Public Relations 112

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” This may not be wise.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

InsightSquared

MARCH 19, 2020

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. However, for some extra guidance, here are some best practices for managing a fully remote sales team from our very own sales leaders. . No one likes it — reps and managers alike. Check out our free solutions here !

Enterprise Management 194

Enterprise Management Work Management Blast Campaigns Transparency 194

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Oktopost

MARCH 13, 2023

Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions. From global campaigns and product launches to employee advocacy and crisis communications, Stephanie knows how important it is to be timely, thoughtful and detail-oriented when it comes to social media.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Martech

SEPTEMBER 9, 2022

HubSpot is well-positioned to talk about a connected platform and apps, as unlike some of its major competitors it has built out its offering natively rather than by acquiring third-party solutions. HubSpot is also moving to integrate its payment solutions with prominent accounting solutions such as QuickBooks.

B2B Marketing 115

B2B Marketing Work Management Marketing Management Peer-to-peer 115

Brandpoint

MARCH 15, 2024

Challenge 1: Technological Advancements and Digital PR Our survey revealed that managing technological advancements and digital transformation was the biggest challenge facing PR professionals today. Challenge 3: Maintaining Reputation Reputation management has been shown to be the third largest challenge according to our PR survey.

PR 62

PR Public Relations Digital Transformation Ethics 62

Marketing Insider Group

AUGUST 2, 2021

What you can do is remain transparent, manage morale, and set adjusted goals that account for the circumstances and many potential outcomes. In fact, it’s in times of crisis and uncertainty that some of the most important technologies and innovations we use in our lives have come to exist. Here’s how to do it. Quick Takeaways.

Planning 359

Planning Work Management Marketing Management Allocation 359

Biznology

AUGUST 12, 2020

Founded by Julie Castro Abrams, CEO of How Women Lead, and co-managing partner, Erika Cramer, the core mission of How Women Invest is to bring gender equity to both the founders and funders ecosystem. Even less than that goes to women founders of color, and the numbers have been declining even further during the COVID-19 crisis.

Enterprise Management 197

Enterprise Management Lead Ranking Lead Scoring Work Management 197

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business?

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. PR focuses on managing the reputation and image of a brand or individual through strategic communication.

PR 98

PR Planning Marketing Management Public Relations 98

Kaon

JULY 28, 2020

This European expansion is an opportunity for Kaon to help enterprise customers thrive through and beyond this crisis,” said Gavin Finn, President & CEO at Kaon Interactive. . Today, we have automated much of that process, improving the customer’s solutions and dramatically reducing the sales cycle and customer lead time.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Salesforce Marketing Cloud

APRIL 25, 2023

Project management 3. As data becomes readily available, our focus will shift towards mapping out the world in new ways and developing nature-based solutions that extract deeper insights to address the challenges facing our planet,” says Yassin. Project management Project management requires both technical and workplace skills.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Martech

OCTOBER 23, 2023

Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. We know the problem we’re chasing is real, and we’re providing a solution—a really good one, too.

Social Media 117

Social Media Work Management Marketing Management Media 117

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. The state of the crisis. If you make a commitment and miss it, people are just going to go somewhere else.

Ad Building 119

Ad Building Tips Work Management Marketing Management 119

G2M Solutions

OCTOBER 10, 2023

In the past, the solution was to throw more sales reps at the issue and push for more and more activity. The Crisis of Disconnection: The old approach of hiring more reps and increasing activity levels has been disrupted by what HubSpot calls the "crisis of disconnection." A lack of productivity.

Budget Programs 62

Budget Programs Software Product Allocation 62

Biznology

NOVEMBER 20, 2020

How the Best Leaders Answer “What Are We Here for?” “Today, as the Covid crisis continues, in parallel with an economic crisis, a crisis of inequality, and a climate crisis, the leader-as-activist role will only become more critical. ” TED: The Way We Work: How to Lead In a Crisis.

Thought Leadership 197

Thought Leadership Lead Ranking Organic Leads Lead Scoring 197

Oktopost

JUNE 6, 2020

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. I enabled “ Crisis Mode. Deploying Crisis Mode. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates. I pressed the big red button.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Zoominfo

APRIL 24, 2020

A week later, a study from the Institute of Supply Chain Management found nearly 75% of companies reported they would experience supply chain disruptions because of coronavirus-related transportation restrictions. Risk Management with Vendors. Team Solutions in a Work-From-Home Environment. Away From On-Premise Storage.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. Apologizing and offering solutions can turn a negative experience into a positive one. Share them to foster trust.

Social Networks 179

Social Networks Business Work Management Social Media 179

Biznology

MARCH 6, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. A cool DIY solution is to add interactive elements like polls and quizzes.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

ClearVoice

APRIL 5, 2020

And when something uncontrollable happens — bad press, a pandemic, a recession — you need to go straight into crisis communication mode. Share possible scenarios and have tangible solutions and ideas ready about how you can help support them. Be empathetic so you can find a solution that works for both freelancers and clients.”

Work Management 111

Work Management Copywriting Touchpoints PR 111

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Take a moment of pause during a crisis. Manage business reviews on-the-go.

Marketing Management 139

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 139

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Heinz Marketing

DECEMBER 25, 2021

How To Thrive In Uncertainty: Separate Crisis From Predicament. Crises are things that usually rally people to find solutions. 5 Things Emotionally Intelligent Managers Do Differently. Future successful managers will be described not as efficient or agile, but as something less expected: emotional.

Planning 109

Planning Paid Search Agency Companies B2B 109

Martech

SEPTEMBER 16, 2022

And Allied Beverage needed a more efficient way to handle all the service calls during a crisis. To free them up, the company hired additional staff to manage day-to-day tasks. That’s because the wide range of B2B customers require individualized service, but increasingly want to manage their supply with self-service.

Work Management 134

Work Management Marketing Management B2B Sales CRM 134

Biznology

JULY 29, 2020

Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. But whether as a response to an emergency or as part of a more permanent solution, technology can make the process more efficient. The eLearning industry also offers solutions for remote training.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Martech

MARCH 15, 2023

LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. followers) Twitter: KatePatay (1.6K

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

Biznology

JANUARY 19, 2021

Say your customer is a facilities manager who needs a pump. What if your distributor could deliver the pumping function as a service, managed by an app that tracks the usage, predicts the need for repairs, educates the user, and offers a network of peer facilities managers to share ideas and experiences?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Marketing Insider Group

AUGUST 13, 2020

Take time to investigate cloud-based platforms that serve as contact center as a service (CCaaS) solutions. Find one that works with your current customer relationship management (CRM) program, if applicable. Then, the next time someone has a similar question, the person could find a solution without AI or human intervention.

Ideal Customer Profiles 286

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 286

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. Webbiquity: What inspired you to work on a solution to this particular problem?

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Top Rank Marketing

SEPTEMBER 4, 2023

But as Einstein once said, “within every crisis, lies great opportunity.” B2B marketers who are capable of threading this needle and providing innovative, sustainable marketing solutions that elevate their organization despite budget cuts will find themselves winning prestige and authority within their enterprise like never before.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Zoominfo

DECEMBER 3, 2020

By then, it was clear: Zoom was in crisis mode. They had a clear change management framework. The biggest pillar of change management for Hilary and her team was clear communication. Again, in keeping things simple, the team at Zoom stuck to the following structure: 1 problem statement + 1 root cause + 1 solution.

Zoominfo 147

Zoominfo Work Management Video Marketing Lead Qualification 147

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! The power of strong social media manager job descriptions . The future CMO/CCOs.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Adobe Experience Cloud Blog

MARCH 30, 2020

We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Magento Commerce Launch Package: For merchants looking to get online fast, Adobe Customer Solutions will implement Magento Commerce, including our cloud infrastructure, in 2 weeks.

Paid Search Agency 169

Paid Search Agency Companies Marketo SMB 169