Madison Logic

MAY 15, 2024

One of the well-known adages around customer retention is that converting an existing customer costs five times less than gaining a new one. Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

CMSWire

JANUARY 23, 2024

Boost profits and cut costs with effective customer retention strategies. Unlock the power of loyalty. Continue reading.

Loyalty 115

Loyalty Cost Effectiveness Customer Satisfaction 115

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. What Are Customer Retention Emails?

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

ClickZ

FEBRUARY 1, 2022

30-second summary: Long term customer retention is critical but it has an operational growth ceiling. Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. First… Exploring retention as a business. If only it were that easy….

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

Lead Scoring 60

Lead Scoring Lead Ranking Acquisitions B2B Marketing 60

Heinz Marketing

JUNE 21, 2023

In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough. Just as crucial is understanding your customers’ evolving needs.

B2B Marketing 103

B2B Marketing B2B Advertising Agencies Paid Search Agency 103

Martech

APRIL 24, 2023

Still, while the initial buying experience was painless, the service and delivery itself were a disaster, ensuring that the next round of car buying would be much different. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention.

Ad brokers 94

Ad brokers Brand Identity Branding Marketing Budget 94

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Navigate the Channel

SEPTEMBER 15, 2022

For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation. Fostering customer loyalty in B2B is mission-critical. Upsell Current Customers.

Churn Rate 65

Churn Rate Loyalty Cross-Selling B2B Sales 65

Marketing Insider Group

MARCH 7, 2018

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. Every customer becomes a valuable asset to your business, either in […]. The post How to Improve Customer Retention Through Marketing Tactics appeared first on Marketing Insider Group.

Tactics 194

Tactics Marketing & Strategy Marketing Buy 194

Outgrow

MAY 30, 2023

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. But, more importantly, brands need to keep existing customers coming back for more. What Is Customer Retention and Why Is it Important?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Stevens & Tate

AUGUST 22, 2023

Customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. The best customers aren’t the new customers, they’re the existing customers that continue to make purchases. This is a huge mistake.

Loyalty 64

Loyalty Inbound Marketing Paid Search Agency Act-On 64

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

Work Management 118

Work Management Webinar Metrics Effectiveness Marketing & Strategy 118

SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. It’s All in the Data. Personalization.

CRM 92

CRM Tools Best Practices Loyalty 92

Marketing Interactions

OCTOBER 5, 2022

But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

SmartBug Media

AUGUST 18, 2020

Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. Customer Acquisition Drives Growth.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

BenchmarkONE

AUGUST 12, 2021

This kind of coffee shop-style strategy is an amazing way to retain customers—where else is someone going to memorize all that information about you? Customer experience is so important that 60% of American customers say they’ll switch companies after two to three instances of poor service. Take Critique Seriously .

Creativity 90

Creativity Webinar Metrics Marketing & Strategy Marketing Automation Services 90

Martech

NOVEMBER 23, 2021

To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible. Responsible marketing is an approach that ensures you’re not just meeting customers’ needs, but you’re also having a positive impact on the community that you’re both a part of.”.

Paid Search Agency 113

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 113

Sharpspring

SEPTEMBER 20, 2022

Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone.”. The primary target for Apple is current customers and customer retention. Why customer retention? Create a customer feedback loop.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Word of Mouth Landing Pages 52

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 119

Email Marketing Paid Search Agency Tips Planning 119

SmartBug Media

AUGUST 18, 2020

Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. Customer Acquisition Drives Growth.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Sana Commerce

OCTOBER 2, 2021

Gaining a new customer is good, but keeping a customer is even better. This is because customer retention contributes to a higher return-on-investment (ROI) , plus it is less expensive to maintain. Don’t underestimate the power of customer loyalty. Customer retention strategies and best practices.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Read on for 10 of the best strategies for B2B customer retention.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. However, it’s equally crucial not to forget your existing customer base. Think about it this way: once you have invested in acquiring a customer, every subsequent sale to that customer becomes more profitable.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Outbound Engine

MAY 20, 2020

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. Loyal customers are perhaps your most valuable resource — but only if you can activate them. What’s the difference between customer retention and customer loyalty?

Loyalty 61

Loyalty Word of Mouth Network Marketing Marketing Automation Services 61

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . Customer retention requires more in-depth knowledge of bottom-of-the-funnel behavior. Use cases for intent data for customer retention and expansion.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard? And value is defined by the customer.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. What you’ll learn: What is good customer service?

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. With no contracts, subscriptions or fees, it is aimed at the SMB market.

Service 113

Service SMB Fulfillment Sample 113

Mailmunch

JUNE 29, 2021

Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. . Customer retention is a vital part of building the longevity of your brand. . The importance of customer retention.

Lead Scoring 68

Lead Scoring Lead Ranking eCommerce Automation 68