Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Marketing Insider Group

JULY 31, 2023

Your ideal weekend plans? In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. The number of SaaS applications used by businesses has grown by 68% over the past 4 years alone. But what even are SaaS applications?

Verticals 198

Verticals Work Management Marketing Management High Quality Lead 198

Golden Spiral

NOVEMBER 29, 2017

As we approach the end of 2017, it’s time to start thinking about your marketing strategy for the upcoming year. You’ve likely created marketing plans in the past — but don’t just copy and paste last year’s strategy for 2018.

Planning 63

Planning Marketing Plans Marketing & Strategy Paid Search Agency 63

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

NuSpark Consulting

SEPTEMBER 24, 2023

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. B2B Growth Channels There’s a number of approaches to lead generation for your B2B or SaaS firm. Let’s plan a discovery call. Sales wins. Founder of NuSpark.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

InsightSquared

MAY 7, 2019

Sales is the engine driving SaaS company value. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. With the long-awaited (dreaded?) MixPanel Capterra rating: 4.5 (117 Your Thoughts?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

FunnelEnvy

FEBRUARY 19, 2024

While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

MARCH 10, 2021

SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. But how do you know what SaaS sales model is right for you? Just in case you were looking for a little guidance, we’ve compiled a ‘how-to’ on selecting your SaaS sales model. How To Pick A SaaS Sales Model.

Paid Search Agency 162

Paid Search Agency Companies Startups Pricing 162

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. There are many benefits to switching to SaaS, including decreased expenses and improved flexibility. This guide is for you if you’re new to the B2B SaaS world.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

accelerate agency

MARCH 13, 2022

We assume that your SaaS business is a beautiful one. But what if your SaaS pricing pages let you down? You’re going to learn eight UX/UI strategies to turn okay-ish SaaS pricing pages into lean, mean, lead converting machines. . What is a SaaS pricing page? A pricing page for your SaaS enterprise is essential.

Pricing 98

Pricing Price Conversion Marketing & Strategy 98

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Rev

SEPTEMBER 13, 2023

We’ll also show you how AI technology is changing the customer expansion game and making this revenue growth strategy a more effective and predictable task for SaaS companies. Let’s start with the basics before digging into how you can implement a customer expansion strategy for your SaaS company ASAP.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Optinmonster

SEPTEMBER 11, 2023

Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Zealous for performance.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

BenchmarkONE

OCTOBER 30, 2023

6 Tips to Help You Thrive as a SaaS Salesperson During a Recession Did you know that during the economic downturn of 2020, caused by the pandemic, nearly 100,000 small businesses temporarily closed their doors and are now out of business? Analyze Your Cash Flow Understanding how money flows into and out of your SaaS sales role is essential.

Marketing Budget 52

Marketing Budget Marketing Automation Services Tips Marketing Management 52

Scoop.it

FEBRUARY 1, 2022

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. .

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. How sales and marketing teams use data to drive future product development. In turn, we receive the information necessary to segment them.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Conversion 113

GrowPowerful

JULY 5, 2023

As a SaaS CEO, the second half of the year is a critical period for your business. Identify key performance indicators (KPIs) that are relevant to your SaaS business and compare your performance to industry leaders and competitors. Review your existing plan, identify any gaps or weaknesses, and refine your approach.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Why we care.

Marketing Management 97

Marketing Management Media Paid Search Agency Social Media 97

chiefmartech

NOVEMBER 21, 2022

This was real systems integration, decades before we ever faced such challenges in day-to-day marketing. Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. — Companies have ~130 SaaS apps on average.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

OCTOBER 11, 2023

It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Master data management (MDM) is a journey into the heart of an organization’s data-driven success.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Business 118

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. Marketing plays a crucial role in determining the success or failure of a product. The market is competitive and unless you have a solid marketing plan – you’re risking a product failure.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Scoop.it

DECEMBER 1, 2022

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . So what can you do to make customers experience the value of your SaaS product faster? So what can you do to make customers experience the value of your SaaS product faster? Let’s check it out.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? Let’s dive right in! Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52