Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

SalesIntel

SEPTEMBER 8, 2021

Successful sales teams consider data as an indispensable element of their strategy. Data plays a critical part in streamlining the sales process, understanding what’s working in sales, and improving prospect targeting. It’s not enough to have the data you need to increase sales.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Vidyard

FEBRUARY 28, 2018

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Spammy tactics and spray-and-pray messaging evaporates trust and kills your credibility as a salesperson, and it is nearly impossible to recover from that first impression.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do your sales reps need real-time access to marketing data? Does management support this purchase?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data? What are our goals?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Most Creative Use of Video For Prospecting.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

SalesIntel

SEPTEMBER 21, 2023

The connect rate, often called the reach rate, represents the number of calls a sales representative must make to establish a connection with a prospective buyer. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. Process scaling.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Sprout Social

AUGUST 19, 2020

This seamless experience will work wonders on your customer satisfaction rate as well as conversions. If you’re selling a service or have a longer sales cycle, Facebook Messenger can help create additional, personalized touchpoints and drive increased conversions. Building trust in your brand.

Facebook 142

Facebook Business Paid Search Agency Work Management 142

Cintell

FEBRUARY 10, 2016

The room was polled for their top priorities related to personas, and many common themes emerged: “We’ve got personas and are interested in learning how to operationalize personas with sales” “We have role-based profiling, we need to make the transition into personas.”

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. But how do you do that?

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Hubspot

AUGUST 8, 2019

You can’t manage what you don’t measure. While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Activity Sales Metrics.

Cost per Acquisition 94

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 94

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

MKT1

SEPTEMBER 20, 2023

With the complexities of go-to-market motions, funnel mapping, and tooling, I understand why this is the case—but it’s definitely something you need to fix! And every marketing, growth, sales, and ops leader has a different recommendation on how to measure success and what tools to use. RevenueHero makes this easy.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. The Benefits of Video for Sales 2.

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for sales. Contents 1.

Top of Funnel 88

Top of Funnel Video Marketing Enterprise Management Work Management 88

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. The Benefits of Video for Sales 2.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

MAY 18, 2021

Video for sales. With the help of online video platforms, video can be at every stage of the sales cycle from outreach through to closed-won and handed off. Asynchronous video is nothing short of a sales secret weapon and this article will explain how to use it to crush your quota. The Benefits of Video for Sales 2.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. How is IT spending changing for small and medium enterprises?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Hubspot

OCTOBER 29, 2019

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. What Is Social Selling?

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” The origins of cold calling may be traced back to door-to-door sales. Velocify discovered that it takes an average of six cold calls to clinch a sale with a single prospect. Warm Calling.

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Hubspot

MAY 18, 2012

Is this a media tactic to help searches for GM? What about leads, qualified leads, sales, revenue and ROI? For example, if you're looking to drive users to your website to convert on a "Talk to Sales" call-to-action , you need to make sure that you have the proper staff working during the days these campaigns are live.

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Vidyard

AUGUST 29, 2019

People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success. The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report.

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

AUGUST 29, 2019

People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success. The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report.

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

JUNE 23, 2017

Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? We’ve not only emerged as industry leaders in digital heath, but we’ve increased our response rate by three times.

Video Marketing 43

Video Marketing Effectiveness Marketing & Strategy Response Rate 43

Contently

JULY 30, 2018

My takeaway: Hire for storytelling chops, train for marketing savvy. E-books, we’ve found, work best for sharing tactical, step-by-step guidance—like how practices can better engage their patients. With quality content that adds differentiating value, we’ve managed to earn the trust of our audience and the media at large.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

B2B Digital Marketer

SEPTEMBER 22, 2020

John has 30 years of experience in customer management. John has advised the senior management of Atos, BT, DWF, Hitachi, QBE, Toll Group, Serco, Suncorp, Santander and VISA on their CX strategies. All the stuff I was doing was kind of mainly working with, um, with people on market and sales strategies.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Contently

JULY 30, 2018

My takeaway: Hire for storytelling chops, train for marketing savvy. E-books, we’ve found, work best for sharing tactical, step-by-step guidance—like how practices can better engage their patients. With quality content that adds differentiating value, we’ve managed to earn the trust of our audience and the media at large.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video Benchmarks for Engagement Rates 3.1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. It would be as much a cultural change as a process one.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any team looking to connect with new clients or grow existing ones. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65