Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Vidyard

JUNE 15, 2020

Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

The ABM Agency

JANUARY 30, 2023

Reading Time: 3 minutes With account-based marketing (ABM) your business can tailor its marketing tactics to target and engage specific customers, leading to more meaningful and personalized experiences. This can lead to reduced sales cycles and a greater return on investment (ROI).

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Once those leads are identified, they need to be brought into your sales funnel. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Vidyard

JULY 25, 2019

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

MarketJoy

JULY 10, 2018

Defining the Work of Sales Development Representatives (SDRs). By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals.

Practices 45

Practices Best Practices Sales Qualified Leads Telemarketing 45

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

DealSignal

MAY 30, 2023

Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet).

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Less than 1% of cold calls result in a sale ( source ). Keep reading!

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. This is known as sales funnel analysis. Landing Pages Response Rates.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Hubspot

AUGUST 28, 2019

Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. 1. ." - Dan Tyre, Director of Sales, HubSpot. Let's face it. One quarter?

Stats 96

Stats Hubspot Urgency Marketing Sales Cycle 96

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Account-based sales intelligence includes a lot more than email lists. Bigger impact on sales enablement. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

FEBRUARY 28, 2018

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Spammy tactics and spray-and-pray messaging evaporates trust and kills your credibility as a salesperson, and it is nearly impossible to recover from that first impression.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Brian Birkett. Emails sent.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Brian Birkett. Emails sent.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Brian Birkett. Emails sent.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Brian Birkett. Emails sent.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

SalesIntel

SEPTEMBER 8, 2021

Successful sales teams consider data as an indispensable element of their strategy. Data plays a critical part in streamlining the sales process, understanding what’s working in sales, and improving prospect targeting. It’s not enough to have the data you need to increase sales.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet).

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Outreach

JULY 22, 2019

The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits. The four-minute mile.

Response Rate 65

Response Rate Enterprise Management CAN-SPAM Sales Cycle 65