Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. Are they growing or focused on cost management? Timing is everything. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Account-based sales intelligence includes a lot more than email lists. Bigger impact on sales enablement. Better demand generation.

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

Vidyard

JUNE 15, 2020

Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Seismic

MARCH 19, 2025

Sales efficiency and revenue growth: How to improve key activities for success Sales efficiency is the foundation of predictable revenue growth. The most successful sales teams dont just work harder they work smarter by focusing on high-impact activities and optimizing their processes.

Efficiency 52

Efficiency Activities Allocation Marketing Analytics Tools 52

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 91

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 91

MarketJoy

JULY 10, 2025

In the competitive world of industrial automation and engineering , generating industrial automation leads and qualified sales leads requires strategic precision. That’s where MarketJoy excels driving effective B2B lead generation for engineering and automation firms with high-converting strategies designed for complex buying cycles.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Sales Management Lead Scoring 52

Inbox Insight

MARCH 25, 2025

Long sales cycles , multiple decision-makers, and ever-evolving buyer expectations make it increasingly difficult to generate demand and convert leads. The real challenge goes beyond just attracting leads; it’s about keeping them engaged and moving efficiently through the funnel. B2B marketing has never been more complex.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Hubspot

APRIL 16, 2020

That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. Engagement with marketing emails continued increasing and responses to sales outreach reached new lows.

Response Rate 101

Response Rate Advertising Benchmark Forecasting Open Rate 101

Marketing Insider Group

JANUARY 9, 2024

67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. It’s about helping them progress along the way to get more sales.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. Sales teams can make up the difference using outbound sales techniques. But given the rise of inbound sales over the past decade, some reps may have less experience with outbound motions.

Sales Management 130

Sales Management Ideal Customer Profiles Top of Funnel Sales Qualified Leads 130

Zoominfo

OCTOBER 31, 2019

So you missed your sales quota last quarter. Problem #1: You have an unhealthy sales pipeline Insufficient pipeline volume is often the biggest factor in missing your sales quota. Let’s dive deeper into this issue to determine if your pipeline and conversion rates are sufficient — and what to do if they’re not.

Top of Funnel 130

Top of Funnel Work Management Marketing Management Zoominfo 130

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

ViewPoint

JANUARY 17, 2012

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel. Marketing pours raw, unfiltered leads from a variety of sources into the top of the funnel.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120

ViewPoint

JANUARY 17, 2012

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel. Marketing pours raw, unfiltered leads from a variety of sources into the top of the funnel.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. But once the lead goes to a sales team for follow-up, attribution becomes trickier. Here are 7 methods for connecting an eventual sale to an earlier marketing investment.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Sword and the Script | B2B

DECEMBER 17, 2024

The process produces a solid list of B2B marketing and communications statistics that aptly summarize the year-in-review. B2B marketing managed an average of 10.2 channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2

Statistics 68

Statistics Work Management B2B Thought Leadership Marketing AI 68

Unbound B2B

MARCH 19, 2025

Sales prospecting has always been a tough game. Too often, sales teams waste time chasing the wrong prospects or miss opportunities because they reached out too late (or not at all). Sales teams can finally stop guessing and start closing more deals, faster. Why Traditional Sales Prospecting Isn’t Enough Let’s face it!

Lead Ranking 40

Lead Ranking Lead Scoring Outreach Sales Cycle 40

Vidyard

JULY 25, 2019

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Video Marketing 116

Video Marketing Process Sales Cycle Work Management 116

Salesforce Marketing Cloud

JULY 3, 2025

As a small business owner, you’re doing it all: an endless cycle of to-do lists, last-minute fixes, and trying to respond to every lead that comes in. If so, sales automation might be the next step for your startup. What we’ll cover: What is sales automation? Sound familiar?

Startups 52

Startups Automation Marketing AI Lead Ranking 52

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 85

Top of Funnel Cold Calling Lead Ranking Sales Cycle 85

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Insightful Role of AI in B2B GTM (Go-To-Market) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Go-To-Market (GTM) strategies is revolutionizing how businesses approach market entry, audience targeting, and sales execution. What is AI in B2B GTM?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

SEPTEMBER 28, 2021

We’ve assembled 25 eye-popping sales statistics to show you what the future of virtual selling will look like, why video is such a core part of the virtual sales process, and how video has propelled sellers just like you from merely surviving to thriving in this brave new world. A lot of sales authorities say so.

Statistics 148

Statistics Video Marketing Stats Click Rate 148

SmartBug Media

JUNE 29, 2023

In today's competitive landscape, sales teams are under immense pressure to deliver results. Traditional sales strategies often fall short thanks to long sales cycles, decreased close rates, and the need for more personalized outreach. But how can you incorporate HubSpot's Content Assistant into your sales process?

Hubspot 98

Hubspot Process Content User-Generated Content 98

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. The Benefits of Video for Sales 2.

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for sales. Contents 1.

Top of Funnel 88

Top of Funnel Video Marketing Enterprise Management Work Management 88

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Boost engagement rates on key channels by 30%. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

Sample 66

Sample Work Management Advertising Agencies Paid Search Agency 66

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. Increased focus on post-sale revenue.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Account Based Marketing 126

Hubspot

AUGUST 8, 2019

You can’t manage what you don’t measure. While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Activity Sales Metrics.

Cost per Acquisition 101

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 101

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Salesforce Marketing Cloud

OCTOBER 12, 2023

Whether it’s customer response rates, leads in pipe, or quota attainment, there is always another metric to track. AI tools and capabilities are expanding at a rapid clip , but they only make sales more efficient if they’re powered by data. That’s where a clear sales data collection and analysis process comes in.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Budget Programs 105

Lusha

DECEMBER 9, 2024

Sales teams need help with missed connections, poor-quality leads, and wasted resources. This guide will show you seven key sales strategies to improve your outbound approach and help your business grow. Outbound strategies let you control your sales pipeline and actively seek high-value prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Generation Work Management Sales Qualified Leads 52

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Oktopost

JULY 29, 2021

These leads need to be nurtured along the sales funnel until they become paying customers. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. In part, this is because of the longer sales cycle endemic to B2B.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 166

The ABM Agency

JUNE 19, 2025

Each of these scenarios requires a fundamentally different approach, different tactics, and different success metrics. They understand that changing brand perceptions requires different tactics than building relationships, which requires different approaches than executive engagement. Build deeper relationships with existing customers?

Work Management 52

Work Management Enterprise Management Peer-to-peer Marketing Management 52