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6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. In this blog, we discuss six tips for establishing a social media strategy built for success. Revisit Your Plan. Sources: S.

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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Here are six tips to break out of a Groundhog Day marketing cycle. Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. Get back to basics.

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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

Check them out to add some new resources to your list! Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. She uses humor and personal stories to get her points across.

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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. I’ve worked with SMEs who wanted to answer questions in an email or record a short video. This tip goes for review cycles as well. Don’t continually disregard their feedback.

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