The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, END RANT ). informal learning.â??

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. Consider how you might use the interactive possibilities of the Internet and Web 2.0 said: And this post really touches on only one aspect of the report, too, Rebecca!

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Buzz Marketing for Technology

JUNE 27, 2008

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. Enterprise 2.0. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Customer Experience Matrix

MARCH 22, 2010

But main savings seems to come from integrating several capabilities, including customer data integration, message delivery and reporting, in addition to campaign management itself. It can also gather data with an advanced email survey tool that supports for dynamic questions (i.e., The system also provides several “Web 2.0”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

NuSpark Consulting

JUNE 26, 2010

Have a pipeline of content ready for implementation- white papers, case studies, webinars, newsletters, surveys, etc. When they can spend more time with quality leads, their time is spent more efficiently, they close more deals, and the revenue per deal increases, thus overall ROI increase. all written and designed. world we live in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Internal Communications. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

enterprise 2.0. Enterprise 2.0 Gilbane Report. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 EDUCAUSE2006. encyclopedia. conference. Enterprise Wiki. Federal Budget.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 ReturnPath releases email deliverability report. Twitter gets an (unofficial) app store. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

MAY 5, 2010

Your sales team must report to marketing and put these leads back into the hopper for nurturing. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

readwrite

NOVEMBER 6, 2008

At the Web 2.0 Hyatt said that surveys show viewers prefer user generated advertising 9 to 1 over Madison Avenue’s creations. Watch this space for full video coverage of Hyatt and Evan Williams on stage, along with more from the O’Reilly/TechWeb Web 2.0 Summit today Current.tv

User-Generated Content 40

User-Generated Content Advertisements Advertising Web 2.0 40

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

readwrite

APRIL 22, 2010

That’s the day after Web 2.0 Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. In a recent report , Morgan Stanley analyst Mary Meeker Meeker claimed that mobile will revolutionize e-commerce.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, This flaw apparently allows Web surfers to be spoofed, directing them to fake Web sites to gain passwords and load malware on their computers. Sophos Upgrades Web Security Appliance.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. UM Finds Web 2.0 Breeding Consumers 2.0, UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

We report on multiple aspects of the dataset and synthesized graph. We investigate on a planetary-scale the oft-cited report that people are separated by “six degrees of separation&# and find that the average path length among Messenger users is 6.6. Enterprise Collaboration and Virtual Teams Report (March 17, 2008).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

DECEMBER 28, 2009

Pro Twitterers Share Their Secrets by MediaPost Online Media Daily Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin' Donuts and Six Flags. Tags: Web 2.0 She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change." Social Tagging.

Twitter 20

Twitter Tactics Web 2.0 Tips 20

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. That is the value to me of Web 2.0

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

One of the activities my university (and Im sure hosts of others) engage in each year is surveying industry on their expectations of graduate attributes in the workplace. The ability to write reports; 3. Job Searching the Web 2.0 I really hope to see more on this subject! on top of the list year after year: 1.

Education 100

Education Blogger Web 2.0 Training 100

WebMarketCentral

AUGUST 25, 2008

What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style 4Q - The Best Online Survey For A Website, Yours Free! style clouds of related search terms that help you narrow or expand your search simply by clicking your mouse.

Tools 20

Tools Best Practices RSS PageRank 20

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Web 2.0 - Microsites on Crack In terms of web 2.0, This includes the use of blogs as well as other web 2.0 The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

WebMarketCentral

JULY 16, 2007

Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Report as spam. This blog reports on interesting new applications of technology and the people behind them. Accentures View on Web 2.0

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Since he offered the post before we could ask him to fill out a Straight Pitch survey, we thought everyone would benefit if we just pulled our favorites and link to him. [.] Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.] Kelly Rusk says: August 31, 2007 at 1:01 pm Great advice!

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. That was the key finding of a research study done by McKinsey & Co.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60