Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. Tip 1: Have a sampling & analysis plan.

Customer Surveys 115

Customer Surveys Tips Planning Sample 115

Contently

MARCH 14, 2023

It’s especially handy for SEO recommendations related to your site’s Core Web Vitals, a report that uses field data — or data from real-world users — to gauge the performance of various URLs on your site. The report has a lot to do with site speed and page speed, or how fast a page loads. Learn more about content strategy.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Some report that more than 90% of all B2B sales are influenced by a peer. What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

Hubspot 64

Hubspot CRM Tips Lead Ranking 64

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Every year the United Nations publishes its World Happiness Report , ranking the planet’s countries in order of the happiness of its citizens. So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services?

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

The Point

MAY 16, 2018

How about: * a white paper on “10 Most Popular PBX Features (& Top 10 Pet Peeves)”. * a “Business Phone System User Satisfaction Survey” (with a free gift card for responding). * a product comparison matrix or third party report comparing leading phone systems (“How Does Your Current System Rank?”).

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

SmartBug Media

MAY 18, 2021

Let’s dive into tried-and-true branding tips that can help your mid-sized business nail it. Customer surveys can be a little scary, but by embracing feedback, you’re ensuring you’re upholding your company promises while gathering intel that could steer better strategies. This is why surveying and research are so important.

Branding 111

Branding Brand Identity Tips Peer-to-peer 111

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. View this post on Instagram A post shared by Apples Fresh (@applesfresh) Surveys Surveys and polls provide a range of engagement opportunities. How do you compare?

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Unbounce

DECEMBER 2, 2020

To start, we’ve narrowed it down to six quick and effective copywriting tips : Tip #1: Write like a human (with empathy). Tip #2: Encourage action. Tip #3: Be clear and concise. Tip #4: Validate your copy using social proof. Tip #5: Use statistics strategically. Tip #6: Argue a strong value proposition.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Navigate the Channel

AUGUST 3, 2023

Survey after survey finds that roughly 75% of the population fears public speaking. Tip 1 If you’re nauseated at the thought of presenting , the most reviled and most widely used software, Microsoft’s PowerPoint, is a strong contender for what’s best to use. If that’s a scary thought, welcome to the non-exclusive club.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Seismic

NOVEMBER 21, 2023

However, the Seismic 2023 Value of Enablement Report revealed this troubling stat: 36% of respondents say their company does not offer coaching right now. If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below.

Tips 59

Tips Peer-to-peer Work Management Training 59

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

Brandpoint

SEPTEMBER 28, 2022

According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019). Here are essential tips for maximizing the medium for top results.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Liveintent

SEPTEMBER 25, 2020

LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home. The survey also revealed that 100% of publishers report a subscription and membership increase over the past six months. Or forwarding them to their friends!

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools. Tip #1: Build a super user group and make them your advocates. Processing.Please wait.

Budget Programs 96

Budget Programs Peer-to-peer Work Management Marketing Management 96

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Tip #1 – Lend shoppers a hand with Gift Guides. Tip #2 – Tease your holiday promos early. Tip #3 – Get down with OFP (Order for Pickup).

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Hubspot

JULY 27, 2023

According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work. Table of Contents The Top Business Challenges AI Can Solve Tips for Addressing AI Fears The Top Business Challenges AI Can Solve AI is probably the most widely discussed topic these days. Analyze data and create reports.

Marketing AI 63

Marketing AI Tips Contingency Planning Ideal Customer Profiles 63

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. It provides step-by-step tips on how to set up and launch your first gift card program. Guest post by Mitt Ray.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

NOVEMBER 30, 2021

Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Some quick tips: Make your content keyword-driven. Here’s how Wayfair did it (really well): Brand awareness surveys. Image Source. Image Source.

Branding 299

Branding Brand Identity SERP Paid Search Agency 299

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For strategies and tips to forming strong B2B messaging, download our Messaging that Matters eBook. Best Time to Host a Webinar. The Future of Webinars.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Buffer

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Create your own lists, full of reporters, experts, news sites, and influencers in your space, and if you’re at a loss for content ideas, scroll along to see what they’re talking about. Source: [link] 3.

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 97

Customer Surveys B2B Marketing B2B Marketing & Strategy 97

Choozle

DECEMBER 28, 2020

Below are a few tips to keep in mind as you think about your digital advertising recovery plan. According to a McKinsey & Company report, about 65 percent of business leaders said their new go-to-market models were equally or more effective in reaching customers than their former sales methods. But don’t worry, you’ve got this.

Tips 103

Tips Advertising Agencies Planning First-Mover Advantage 103

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023. Methodology.

Social Media 95

Social Media Studies Media Branding 95

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And how, also, does it align with 87% of CEOs reporting that their CMOs understand their vision and take action to execute it? Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 90

Customer Surveys Enterprise Management Advertising Agencies CMO 90

DemandBase

MARCH 23, 2020

Here’s a list of seven tips to help you navigate this challenging environment. Taking a consultative approach, in which you are legitimately offering advice and guidance, along with concrete tips on how to adapt to these extraordinary times, goes a long way. So, how should B2B marketers operate in this new reality?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 118

Marketing Automation Services Marketing AI Marketing Automation Automation 118

SnapApp

JULY 11, 2016

Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Optinmonster

MARCH 16, 2020

In fact, 82% of marketers have reported an increase in open rates through mail personalization. Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.” Survey Respondents. How Segmentation Surveys Fit into Your Current Strategy.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Sprout Social

MAY 9, 2024

Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop.

Trends 76

Trends Advertising Agencies Paid Search Agency Top of Funnel 76

Adobe Experience Cloud Blog

JANUARY 4, 2019

In this blog, I will show you seven important social media marketing tips that every small business should know before embarking on its social media journey. Tip #1: Know Your Competition. This report will give you a good idea of who has a strong online presence, and who is investing heavily in marketing. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101