5 Steps to Keep Your Blog Relevant and Updated

DivvyHQ

However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.

Content + Intent Data: B2B Content That’s Relevant at the Right Time

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

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Be Relevant and Accelerate your Buyer's Journey

Oracle

Randy says the key is to be relevant. The more relevant you can make that customer experience, the more likely you are to get to conversion faster. Knowing your customer well and providing them personalized and relevant content will help you shorten that buyer’s journey from a seven-week period to perhaps seven days.

3 Tips to Support Relevance in Your Marketing Communications

Oracle

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Here are two key tips: 1. Actually try to make the experience relevant for me.” 3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Is Content Marketing Still Relevant In Today’s Marketing World?

Oracle

Ideas on what comes next for digital marketing So which is it: Is content marketing and “inbound marketing” still relevant in today’s marketing world, or are there signs it is fading and changing in response to the new content environment in social media? Also, make sure to read Larry Myler's, How Content Marketing is Evolving Heading into 2018 for top trends in content marketing and tips on how to stay ahead of the curve.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.

6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM

Search Engine Journal

Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. The post 6 Top Tips to Improve Your Google Ads Relevance appeared first on Search Engine Journal.

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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response?

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Oracle

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID

SendGrid

The post Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID appeared first on SendGrid. Everything has changed. Read about how you should adjust your email program as businesses start to emerge into a post-COVID world.

4 Strategies to Increase Content Relevance and Reignite Your B2B Content Marketing Plan

Hinge Marketing

They are fully aware that their firm ought to be producing relevant content as a marketing strategy, but they’re stuck on the starting line wondering how to even get started. And the frustrated marketer can, too—by reframing and looking at it through the lens of content relevance.

How Does Google Measure Relevance?

FMG Suite

General Marketing Marketing Tips SEO & Google AnalyticsOr, “How does Google work?” ” While this is a complicated question, it can be boiled down to three distinct steps […].

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Oracle

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

The Local Algorithm: Relevance, Proximity, and Prominence

Moz

The local algorithm has always been based on relevance , prominence , and proximity. Relevance. For relevance, what the algorithm is asking is, "Does this business do or sell or have the attributes that the searcher is looking for?" So relevance is kicking in on the query.

How to Improve your Facebook Ad Relevance Scores

Fathom

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score? Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money?

10 Tips for Better SEO

Oracle

This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. I asked SEO pros for their best SEO tips for 2020, and here are 10 of them. SEO Tip #1: Image link building. SEO Tip #2: Relevant landing pages. SEO Tip #3: Audit your meta data.

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6 Marketing Skills in the New Decade | How to Stay Relevant

Marketo

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. In addition, Canva offers great tips and tutorials for people to learn the basics of graphic design. Find some tips on budgeting from this course on corporate finance.

Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Marketo

Tips for strategic marketing measurement. The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter.

4 tips to successful digital writing

Biznology

Tip 1: Audience first, writer second. That’s why I wrote a book about it called Audience, Relevance, and Search. Tip 2: Read more, write more. Tip 3: Write once, edit three times. Tip 4: Always be outlining. Most of them boil down to these four basic tips. I hope these tips help you as much as they have helped me. The post 4 tips to successful digital writing appeared first on Biznology. As most of you know, I am a prolific writer.

4 tips to improve your YouTube channel

Biznology

In order to make sure your YouTube marketing drastically improves, take a look at these 4 tips. This makes it important to select keywords that are relevant to people who want to find new information. Think about the keywords to use: consider words and phrases that are relevant to your products and your industry. The post 4 tips to improve your YouTube channel appeared first on Biznology.

Customer Experience Email Marketing Tips

SendX

5 Customer Experience Email Marketing Tips Considering that more than 293 billion emails are sent each day, the question is inevitable. This goes to demonstrate that subject lines are highly relevant to the effectiveness of your email marketing strategy.

Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

In this article, let’s see whether SMS would be a viable channel for your business, and how you can make your SMS marketing campaigns relevant in 2019. If these benefits sound good to you, let’s learn how to craft effective and relevant campaigns so you’ll be all set to make them a reality for your business. Here are some tips to write clear and concise messages: Write text in natural, plain language.

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The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions

DivvyHQ

Why Create a Messaging Matrix – Your Tool to Relevance, Engagement, and Conversions. This is where you take the messaging that you have created to show relevance to that target. Content Strategy Tips & How-Tos business content conversions engagement marketing messaging matrix relevance strategyAs marketers, we know that developing messaging for a brand, product or service is complex.

Eleven Twitter Tips For Maximizing Relevant Followers

Marketing Advisory Network

The keyword based approach meant, at least in theory, I’d be finding relevant followers. While I can’t automate my social engagement I can use tools to help me find relevant followers. It’s one thing to use technology to help you find relevant community members but it’s another to use it to start a conversation. This has helped me find the most relevant, interesting conversations. Look for relevance, shared passion and engagement. #8

Tips & Tricks to Optimize your Emails

SendX

While there are tons of optimization tips and recommendations, business owners should aim to create a unique strategy that fits the company’s budget, email marketing scale, and objective.

Do Your Blog Posts Have Topical Depth? 4 Indicators to Measure It

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analysis analytics blog blog posts content depth gap analysis in-depth industry experts interest marketing marketmuse News queries rankings relevance sme target audience thought leadership tips topical depth topics user experience

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Plus, we have some tips for you on how to avoid them. 10 Top Email Marketing Mistakes + Tips To Avoid Them 1. Engaging your subscribers based on their demographics can make your emails more personalized and relevant; thus increasing the chances of them interacting further with you.

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4 Tips For Effective Landing Page Design

Zoominfo

You get valuable prospect information, and your visitor gets a useful, relevant piece of content. Tips For Effective Landing Page Design. What aspect of ZI’s platform is the most underutilized and why do you think that’s the case?

4 Reasons Outbound Marketing is Still Relevant

xiQ

A personal customer relationship is often the tipping point when it comes to making the sale. The post 4 Reasons Outbound Marketing is Still Relevant appeared first on xiQ inc.

A Practical Guide to Enterprise Content Management

DivvyHQ

In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring. So how do you get the most out of such a system?

Top 10 Email Marketing Tips for Financial Services

SendX

Email marketing is just as relevant in the finance industry as it is in any other industry. If your emails aren’t directly relevant to them, you’re more likely to get drowned out in the noise. Source: Freepik Is email marketing actually useful for financial services?

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage. Stages of the Sales Cycle (with Tips). Here’s a breakdown of each sales cycle stage with relevant tips: 1. So let’s begin our list of tips!: So here we’ll share our final tip: 28.

How to Create Evergreen Content (And Keep It That Way)

DivvyHQ

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. I'm sure that's not their intent but they are missing the key idea of relevance. Tip 2. Tip 3.   Tip 4. Tip 5.

10 Expert Tips for Marketing During a Crisis

Oracle

To provide insights into how marketers should operate during a difficult time, we put together these ten expert tips to show you how to be resilient, sensitive, and productive during a crisis. A crisis can turn things upside down for everyone.

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Are you presenting relevant B2B Marketing KPIs to Your Board?

Marketing Envy

Expert Tip: As you’re setting your KPIs, sit down with your sales team to set clear parameters as to what qualifies as lead, MQL and SQL. Expert tip: When reporting these KPIs to your board, always prioritize insights and the impact on the bottom line. Reading time: 5 very beneficial minutes. At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability.

4 Reasons Outbound Marketing is Still Relevant

xiQ

A personal customer relationship is often the tipping point when it comes to making the sale. The post 4 Reasons Outbound Marketing is Still Relevant appeared first on xiQ inc. Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? The short answer is decidedly, no. In the internet era, it’s virtually impossible to be successful in business without a strong online presence.

10 Tips to Produce Quality Content Every Time

Webbiquity

The single most impactful thing you can do to improve your content’s search engine ranking is to focus on the quality and relevance of your content. The old ways of doing things can still be relevant in any industry. Your content should, of course, be relevant when you publish it.

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9 Tips for Creating an Effective Webinar

Oracle

Instead, consider vivid pictures that enhance your presentation along with relevant video clips. Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences.