KoMarketing Associates

JUNE 28, 2022

However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives. As data becomes a larger component of marketing strategies, previous research indicates that more teams are investing in customer data platforms (CDP) to leverage it.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 80

ROI Advertising Agencies Paid Search Agency Ad Frequency 80

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. B2B marketers, in particular, have seen success utilizing social media, according to previous research.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In addition to implementing an omnichannel strategy, previous research indicates that B2B marketers may be able to gain an edge by utilizing existing data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. As more marketers discover the benefits of leveraging video, previous research suggests that they already consider it to be an important component of their strategy.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. In general, most marketers (35%) expect to see ROI from a new marketing technology (martech) solution within four-to-six months.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

ROI 315

ROI Content Marketing Digital Asset Management Business 315

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

KoMarketing Associates

NOVEMBER 12, 2018

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts. Most of marketers’ ROI metrics are focused on financial outcomes. ROI for Social Media Marketing also challenging.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI. Digital Asset Management and Content Marketing.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. Consider the time and resources spent on research, writing, editing, and design.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 298

Account Based Marketing ROI ABM Budget Programs 298

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 133

Marketing Report B2B Marketing Advertising Agencies B2B 133

KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. However, previous research suggests that they have remained dedicated to content marketing along the way.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. Previous research suggests that email marketing has been an easy tactic to execute in recent months, but what about social media marketing?

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 100

ROI Work Management Marketing Management Case Studies 100

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. That being said, there are still several challenges associated with launching an email signature marketing campaign, according to the report.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Backlinks and earned media: The most effective SEO strategy today is to create content with such great original research and reporting that it earns backlinks and press. So where do you start?

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. consumers with the help of research firm Censuswide. With shrinking budgets, marketers are looking to improve ROI by exploring channels they might not have fully mastered yet.

Budget Programs 103

Budget Programs Marketing Report Marketing Management Marketing Budget 103

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. In addition, 51% of marketers who say personalization is best across multiple touchpoints earned 300% ROI or more.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. This was followed by search (63%) and display (53%). Approximately 60% also stated that email was their most effective paid channel.

ROI 157

ROI Email Marketing Social Media Youtube 157