Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Markempa

MAY 4, 2020

Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. The study polled more than 150 B2B marketing professionals across various roles, industries, and organization sizes. One in five reported feeling very or extremely confident that they’re creating relevant content.

Relevance 81

Relevance B2B Content B2B Sales 81

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. Today, a mere 16% of buyers think their service provider is highly visible in the marketplace — a more than 25% decrease from the 2013 study. Download the 2020 High Growth Study.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Savanta

NOVEMBER 13, 2015

One number in t he recently published B2B Barometer study caught my eye. Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Relevance 120

Relevance Advertisements Advertising Allocation 120

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Ranking Lead Scoring 100

Liveintent

FEBRUARY 16, 2022

According to a recent study by McKinsey , 71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world. Get started today.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Digital Content Marketing Studies and Research. B2B Content Marketing Studies and Research. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. DO educate your audience on your brand hashtag meanings.

Case Studies 105

Case Studies Case Study Twitter Studies 105

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Sword and the Script | B2B

SEPTEMBER 29, 2020

That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. The study also found that larger companies tended to be faster at responding than smaller companies. Businesses are sending more email Email marketing remains one of the most effective B2B marketing channels.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. animation, motion, sound effects, screenshots) and relevant video titles have an even higher chance of memorability. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Use more video.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Alaniz

NOVEMBER 29, 2017

The post Is SEO Still Relevant? SEMrush Ranking Factor Study 2.0 appeared first on Alaniz Marketing.

Relevance 56

Relevance Studies SEO Marketing 56

KoMarketing Associates

AUGUST 3, 2017

The same percentage claim that incremental preferred services are valued most, while 46 percent think that relevant rewards are most desirable. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most. This was followed by financial incentives (54 percent) and industry knowledge (45 percent).

Studies 138

Studies Acquisitions B2B Marketing B to B 138

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

markempa

MAY 30, 2017

I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. At one time they thought you were relevant, but, apparently, you’ve proven not to be of interest in their lives, so take the hint and stop it.

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

AUGUST 27, 2015

The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content.

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

Fount Media

DECEMBER 15, 2022

With email marketing, you can reach a large number of people with targeted messages that are relevant to their needs. The post Case Studies of Successful Healthcare Email Marketing Campaigns appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. One way to do this is through email marketing.

Case Study 52

Case Study Case Studies Studies Email Marketing 52

Top Rank Marketing

DECEMBER 8, 2023

Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

ANNUITAS

AUGUST 7, 2014

It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year. What matters is the relevance of the content to the buyer above all else.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

KoMarketing Associates

MARCH 6, 2017

The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

Studies 123

Studies Personalization Leads Lead 123

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. Buyers say relevant content is key Relevant content plays a larger role in the new buying cycle. Some 70% of B2B buyers said “relevant content that speaks directly to our company” was “very important” in the survey.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Top Rank Marketing

AUGUST 11, 2023

Thank you for taking the time to join us for the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! It includes extremely relevant questions and all the questions contain great visuals.

Outgrow 85

Outgrow Case Study Case Studies Lead Ranking 85

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

PureB2B

SEPTEMBER 5, 2019

And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts. The post Making Content Relevant with Original Research appeared first on DemandScience. To start, tailor the questions to your potential audience.

Relevance 62

Relevance Research Content Opinions 62

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. 09:14 – Case study: auto repair shop. But are these perceptions accurate? Podcast Timestamps/Outline.

Press 52

Press Social Media Relevance Media 52

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. About the study. About the Study Sample. 1,293 firms participated.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74