Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Sprout Social

MAY 15, 2023

So let’s narrow down 13 of the top social listening tools that you should consider for your brand. Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. The social listening tools are part of a custom-built plan for enterprise users.

Tools 104

Tools Brand Identity Branding Enterprise Management 104

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Relevant, high-quality content can help leads start flowing in. Enlarge your network by searching for and joining groups that are relevant to your business. Connect with Twitter. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Know your audience Which social media platforms do your target audience spend time on?

Social Media 96

Social Media Features Media Curation 96

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. Instagram, TikTok and X (formerly known as Twitter) are the most frequented networks.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

APRIL 12, 2016

It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks. Being that Snapchat is a mobile app, these sponsored geofilters not only follow users wherever they go, but they are relevant to that particular user’s location.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee. The key here is to keep it short, simple, appropriate, and recognizable.

Social Media 204

Social Media Promotion Creativity Media 204

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Type of device 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” So how does the new algorithm work, exactly? Here’s what you need to know.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. Harnessing the Power of Hashtags. Image: CB Insights ).

Curation 86

Curation Efficiency Allocation Generation 86

Convince & Convert

MARCH 17, 2015

Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. Recently, new shots were fired as Twitter purchased Niche , a talent agency with more than 7,000 social media stars on its roster, most of them specializing in Vine.

Advertising Agencies 163

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 163

Circle Studio

MAY 26, 2022

This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. The short-form videos keep users scrolling and engaged by providing only the most relevant videos related to a user’s interests. What Should My Company Post About? Post Your Take on a Trend.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

OCTOBER 25, 2022

Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. From social bios to profile images, how you set up your profile determines whether or not people recognize you. emilyzugay.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Marketing Insider Group

OCTOBER 12, 2015

In recent years, organic reach for top social networks has consistently declined. How can you get more eyeballs and reach for your social media content? One of the most effective ways to do this is through social media advertising. This is extremely helpful when you’re using social sharing tools to post to your page.

Paid Social Agency 100

Paid Social Agency Budget Programs Viral Marketing Linkedin 100

SnapApp

AUGUST 8, 2012

Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. This allows Luxury Link to not only grow this number for their Facebook Page, but to increase viral traffic to both their app and their Page. We'll let you know how they've done a little later.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Martech Advisor

JANUARY 30, 2020

Of those respondents, 71% said that the sponsored video content they see on Facebook is “relevant” or “highly relevant” to them. Maybe you’re not racking up viral exposure and thousands of fans. Tell us on LinkedIn , Facebook , or Twitter.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Paid Social Advertising. Paid Search Advertising. With over 3.5 Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Marketing Insider Group

SEPTEMBER 29, 2011

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Image Source.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Sharpspring

FEBRUARY 3, 2022

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” This is where “relevant” comes in. Context is everything!

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Chris Koch

NOVEMBER 12, 2010

Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Examples of how you do this are: Make them visible on social networks. Also push them to join relevant groups and contribute to those groups.

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

OCTOBER 31, 2017

Here's another great personalized email example that leverages a user's interests to provide a relevant, value-packed message. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 7) Twitter. 3) Spotify. 4) Amazon. Hello, new grub options.). 8) Hawaiian Airlines. 11) Pinterest.

Personalization 101

Personalization Examples Hubspot Amazon 101

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

seo.co

OCTOBER 4, 2022

Tik Tok has more daily average users than Twitter (600 million DAU). It offers flexibility not found on all other social networks like Facebook or Instagram where you need either high-quality images or video footage before being able to post. Reaching international audiences without spending money on translations or subtitles.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Metadata

JULY 21, 2022

billion daily users , Facebook is the world’s most used social network. Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. 38 CPC , no platform rivals Twitter in terms of ROI.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. But AI for social media can make it a whole lot more manageable. Posts to write. Graphics to design. Reels to film. Cats to meme. Identify new trends.

Marketing AI 52

Marketing AI Social Media Tools Media 52

Vidyard

MARCH 1, 2016

Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. Whenever there is viral or breaking news in your industry, you can use these moments to strike up a conversation with your audience and offer your unique voice and commentary on the topic.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Content Marketing Institute

NOVEMBER 6, 2018

But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

AUGUST 14, 2019

Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? Both platforms are centered around user input and serve up ads and content relevant to the information their members give them. The answer, of course, is yes. Image Source.

Linkedin 78

Linkedin Facebook Best Practices Business 78

PureB2B

JUNE 23, 2021

Although Facebook, Twitter, and Instagram remain the most popular ways to reach customers, a new platform called TikTok has been gaining traction since 2020. While the website’s core audience is younger folks, this applies to every other social networking website just starting. Email Personalization. Predictive Analytics.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Walker Sands

NOVEMBER 6, 2018

Change isn’t as simple as a post going viral — it takes time. Here are nine ways to effectively find, engage and grow your audience organically on social media. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. Sprout Social, Hubspot, Oktopost).

Social Media 40

Social Media Organization Media PR 40