KoMarketing Associates

OCTOBER 26, 2022

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders. The Difficulty of Accessing Valuable Marketing Data.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

JULY 28, 2022

MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

JANUARY 31, 2023

These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards. Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results. To learn about the purpose of a digital marketing agency, enjoy the short video below.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Widen recently published the “2018 Connectivity Report” to take a closer look at how customer relationships are changing through personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. At the top of the list (5.3)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 21, 2022

Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app. However, new research indicates that they are still not fully included in the development of these apps.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And how, also, does it align with 87% of CEOs reporting that their CMOs understand their vision and take action to execute it? Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Building the relationship involves trust and respect. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Attendee Demographics. Polling Results. Revenue Generation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent.

Sales Cycle 71

Sales Cycle Customer Surveys Consulting Trends 71

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. That provides the basis for a long-term relationship between brand and consumer. Key highlights of the report findings.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Seismic

NOVEMBER 2, 2023

To better understand the current landscape, we recently conducted a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, This frees up time for your sellers to concentrate on building relationships and closing deals. France, and Germany.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Heinz Marketing

APRIL 19, 2024

By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention. Building Customer Relationships Good marketing doesn’t just grab a customer’s attention once. It should build relationships.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

SmartBug Media

MARCH 27, 2024

This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships. Spikes in data represent a shifting relationship between the customer and your product or service. Tracking customer sentiment extends beyond customer-reported data points.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Certainly, the pace of change in martech now is unprecedented.

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Work Management Marketing Management Media 103

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122