Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. Also, using polls as qualifying questions can reduce the number of fields on web forms and create a more fluid progressive profiling strategy , and in general speed the time to qualify new prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. It turned out that the firm’s entire business development efforts were aimed at addressing a concern that prospective clients did not have. Let’s face it.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. This means that your digital presence is essential to educating prospects and securing conversions.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Hinge Marketing

JUNE 25, 2020

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create buyer personas and research content that meets their needs. Give your target customer a human face.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

NOVEMBER 10, 2021

According to Grandview Research , the SMS marketing industry is booming. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers.

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. In 2019, 90% of all U.S. Source: G2. Source: SuperOffice.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. They’re reaching out to target accounts early in the buying cycle before their competition grabs the advantage. There is, of course, a modern twist to them.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Business Brainz

DECEMBER 17, 2021

sales research is one of the big keys to success. Sales Research lays the very foundation for your strategic sales plan that you and your company are trying to achieve. It’s because sales professionals don’t put in the effort to properly understand their target accounts rather just focus on the end goal which is “to sell”.

Research 52

Research B2B Sales Paid Search Agency Buyer Personas 52

Business Brainz

DECEMBER 17, 2021

sales research is one of the big keys to success. Sales Research lays the very foundation for your strategic sales plan that you and your company are trying to achieve. It’s because sales professionals don’t put in the effort to properly understand their target accounts rather just focus on the end goal which is “to sell”.

Research 52

Research B2B Sales Paid Search Agency FAQ 52

Hinge Marketing

SEPTEMBER 30, 2019

That’s where we recommend interviewing clients and prospects — and where the question typically arises. For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. I already know my clients.

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

Keywords 133

Keywords Research SEO Adwords 133

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. Even if a product appears essential or valuable to a prospect, they might not buy it if another brand can deliver a similar item faster. How Brands are Navigating. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Televerde

NOVEMBER 23, 2020

Time and resources aren’t wasted on targeting the wrong people. ABM is only effective, however, if a company knows who their target audience is and what they need. That’s why it’s important to combine market research and ABM. . 3 Types of Market Research. 5 Reasons Market Research is Important for ABM.

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

Business Brainz

DECEMBER 13, 2020

Marketers are finding it difficult to engage with their large number of prospects. Organizations will require to have an insightful understanding of the target account and prospects. As an outcome, B2B companies have been eyeing research for their marketing campaigns as a viable option to stay on top of their prospects mind.

Research 52

Research B2B Business B2B Sales 52

Business Brainz

DECEMBER 13, 2020

Marketers are finding it difficult to engage with their large number of prospects. Organizations will require to have an insightful understanding of the target account and prospects. As an outcome, B2B companies have been eyeing research for their marketing campaigns as a viable option to stay on top of their prospects mind.

Research 52

Research B2B Business B2B Sales 52