Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?
APRIL 5, 2018
What kind of promotions hook you? Do you know what kind of promotions hook your customers? Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. Between February and March of 2018, Aberdeen surveyed 212 businesses about their promotions strategies.