Marketing Insider Group

APRIL 8, 2019

If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group.

Promotion 279

Promotion Content Planning Marketing Plans 279

Top Rank Marketing

DECEMBER 20, 2023

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Doing research on your target audience? Doing research on your target audience? Research keyword trends and topics. Why Pinterest? When you pin, it’s a best practice to include a link back to the source.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Hybrid Events as the Norm.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. The post Five Tips for Promoting Your WordPress Website with Testimonials appeared first on B2B Marketing Blog | Webbiquity. Guest post by Natasha Lane.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. You can promote your website organically or through paid ads. Here are some of the best ways to promote your B2B website. Here are some of the best ways to promote your B2B website. The post How Do I Promote My B2B Website?

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Content4Demand

OCTOBER 13, 2021

Communicating on these terms allows you to make a more meaningful connection, and gives you the opportunity to align your messaging, your content formats and entire promotional strategies with the things most likely to make an impact. You need to do your research to understand who your key personas are. The post Researching Personas?

Research 108

Research Barriers Trigger Marketing Demographics 108

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. This not only boosts attendance but also promotes engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. The Rising Effectiveness of Email Marketing.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. Well, there’s no one right answer.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Biznology

JUNE 7, 2018

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.

Promotion 168

Promotion Design Product Brand Identity 168

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Outgrow

DECEMBER 27, 2020

[Infographic] 12 Epic Christmas Promotion Ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. Do extensive research on your target audience and analyze it. You better watch out.

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98

Contently

NOVEMBER 22, 2021

Of the businesses that consider their content marketing to be successful, 87 percent are prioritizing the needs of their customers by being helpful over promotional. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Key takeaways. Focus on helpfulness and kindness.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Scoop.it

JANUARY 12, 2023

In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. To start promoting your brand on Facebook , the first thing you need to do is signup for a business page on FB. It’s to be noted that more visibility means better promotion of your products. Signup for a Business Page.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Rain: The Growth Agency

JANUARY 11, 2021

PORTLAND, OREGON—Rain the Growth Agency, a leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Regardless of how it’s being done, the end goal is to place the content pieces in front of the right people, to promote thought leadership, and increase brand recognition.

Vendors 110

Vendors Research Top of Funnel Tips 110

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Then you publish, and the work continues. It’s important to create content, yes.

Promotion 128

Promotion Content Course Research 128

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. That’s why NPS (Net Promoter Score) questionnaires are so popular. Use your promoters as leverage… and deal with the dissatisfied Oh, you give me a perfect score and you love me?

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 108

Differentiation Research Brand Identity Branding 108

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Savanta

JUNE 12, 2016

Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)? Promoters’ are those giving a score of 9 or 10. Passives’ give scores of 7 or 8.

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. The 3 Keys for Effective Promotional Products.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. If you see good traffic coming through from that post, promote it more to get more traction. This also makes promoting new posts easier.

Social Media 166

Social Media Promotion Media Clickthrough 166

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 109

Promotion Terms and Conditions Eye-Tracking SWOT 109