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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. Also, while the likelihood of someone purchasing because of SMS increases along with income, it never drops below 69% for any cohort.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Connect with Your Customers Through SMS Marketing at Each Stage of the Buying Process

SmartBug Media

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. In this blog post, we’ll detail the stage of customer awareness and how to market to each one by using SMS marketing. SMS Marketing for the Solution Aware Stage and Beyond. The Five Stages of Customer Awareness.

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How to align processes to drive martech utilization

Martech

Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. By gaining the trust of your subscribers over time, email marketing can also help encourage SMS messaging sign-up.

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Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. Sending a customized SMS is an excellent way of helping them focus on their mission and collaborate with your nonprofit organization.

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