ClearVoice

DECEMBER 11, 2018

This makes a publicist an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. The other is a robust mixture of public relations executives and writers from all over the world. Or more specifically, with the media.

Public Relations 63

Public Relations Rules PR Press 63

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. You’ll find these firms quoted often in the press. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

PR 89

PR Public Relations Brand Identity Branding 89

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Influencer relations.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. What Is an EPK?

Press 85

Press Digital Asset Management PR Case Studies 85

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” You can have a ton of internal data that is boring on the surface, but lying underneath are insights that speak to interesting trends, consumer preferences, new societal norms, or perspectives not often considered.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. The brand publishes on different platforms to reach different audiences.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social? But that’s exactly what has happened.

PR 62

PR Social Media Media Public Relations 62

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

B2B Marketing Savvy

AUGUST 4, 2009

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. Am I practicing public relations principles or press agentry?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

sagefrog

NOVEMBER 14, 2023

Market Research: Gain insights into market trends and emerging needs within your target industries. Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Launch Marketing

AUGUST 23, 2023

It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches. Outside of industry trends, markets are never stagnant, and customers’ expectations continue to fluctuate. A marketing leader must be willing to adapt.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. highlight to tweet).

PR 137

PR Marketing & Strategy Practices Business 137

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Sprout Social

JANUARY 18, 2022

If you’re using a social listening tool, like Sprout, you can create a Brand Health Listening Topic to better understand how sentiment has trended around your brand over time. Media relations . These days, to get press attention, you have to be creative. . Say you’re launching a new corporate social responsibility campaign.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. The easiest way to get into the press is to use your own internal data. SOV is a metric, but not THE metric.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? This is a high value tab for public relations and should not be overlooked.

PR 149

PR Google Press Public Relations 149

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 120

Link Building PR SEO Ad Building 120

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 3 Email and print direct response Like PR technology trends, direct response has evolved significantly over the last 20 years.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

DECEMBER 31, 2015

So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. You can leverage remarkability to receive press by doing something remarkable. 2) Piggyback on popular trends. It mentions a recent trend: "Meggings into the Mainstream".

Press 28

Press Startups Business Trigger Marketing 28

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Last year, Amy moved to her next hot trend: artificial intelligence. I like to combine the art and science of marketing,” she says.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClearVoice

JANUARY 3, 2019

A publicist can be an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. But in reality, the dynamic between a writer and public relations executives requires investment on both sides. Or more specifically, with the media.

Work Management 58

Work Management Public Relations Ethics Press 58

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100

PR Blogger Outreach Best Practices 100

Walker Sands

APRIL 10, 2019

Is this a feature story that focuses on you, a quick quote in a broader trend piece or a mention in a story about a competitor? Hitting or not hitting these metrics can inform your press strategy going forward. If you’re interested in increasing the value of your public relations efforts, get in touch.

Media 40

Media Public Relations Effectiveness Domain 40

Biznology

SEPTEMBER 11, 2013

In almost all cases, it’s because they employ skilled media relations professionals who know how to craft press releases and pitches, schmooze with journalists, provide information and graphics that journalists can use to supplement their stories, and maintain positive relationships over time to ensure future coverage.

Media 80

Media PR Public Relations Press 80

Bluetext

APRIL 14, 2023

B2G brands competitively positioning themselves to pursue and capture digital transformation-driven contract opportunities benefit from a smart, holistic public relations program aligned with the pace at which agencies are evaluating, adopting and deploying new technologies. Thought leadership programs are a good place to start.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26