Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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PR Trends Public Relations Transparency 65

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

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PR Trends Public Relations Ethics 48

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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Public Relations PR Press Conference 74

ClearVoice

DECEMBER 11, 2018

This makes a publicist an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. The other is a robust mixture of public relations executives and writers from all over the world. Or more specifically, with the media.

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Public Relations Rules PR Press 63

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

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Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Get ahead with industry trends for next year!

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PR Public Relations Digital Transformation Ethics 62

Bluetext

JUNE 28, 2019

It’s long been said that public relations media outreach is an art, not a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. .

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Biznology

DECEMBER 23, 2019

One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. This compensation trend is by far the most mutually beneficial for employers and workers alike. From a public relations standpoint, this benefit might pay for itself.

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The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

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Stevens & Tate

MARCH 2, 2020

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. We’re aware that keeping up with these trends can often be difficult. Top 10 Marketing Trends to Watch for in 2020. Similar Article: What’s Trending in Marketing For April 2019. Improving Your Marketing Program.

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Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

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Public Relations Thought Leadership PR Outreach 98

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

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PR Public Relations Branding Brand Identity 89

KoMarketing Associates

FEBRUARY 11, 2021

This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). and public relations (3.1) In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. The Importance of Social Media Marketing.

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Social Media Marketing Report Social Marketing Planning 219

Biznology

DECEMBER 14, 2018

These three trends create an ideal opportunity for progressive urban leadership to create a brand image that distinguishes its city and offers relevant benefits, especially for Millennials. And it is not a public relations task. The post Three Trends that Spell New Opportunities to Re-Brand Cities appeared first on Biznology.

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Navigate the Channel

DECEMBER 28, 2017

It’s not too early to start thinking about your public relations strategy for 2018. Below are three trends that should be on your list to implement in 2018. By hammering out the details now, you will be able to develop a strategy that incorporates these trends while delivering results.

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PR Trends Public Relations Thought Leadership 70

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Influencer relations.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

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PR Public Relations Branding Brand Identity 83

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to.

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Stats Advertising Agencies Paid Search Agency Work Management 284

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Get ahead with industry trends for next year!

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Branding Brand Identity PR Distribution 62

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

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Trends Branding Brand Identity Planning 80

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

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Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

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PR Thought Leadership Public Relations Advertising Agencies 98

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

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B2B Marketing Enterprise Management Content Marketing VALS 134

B2B Marketing Savvy

AUGUST 4, 2009

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. Am I practicing public relations principles or press agentry?

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Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Bluetext

APRIL 15, 2024

Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. If you are a CGO seeking to learn more about how Bluetext can support your growth objectives in public sector and commercial markets through branding, digital marketing and public relations, reach out to us.

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Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

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Enterprise Management Startups Work Management Advertising Agencies 245

Oktopost

MARCH 8, 2023

Hot Topics of this Episode Include: Why social media should live in-house How to get top-tier coverage for a brand nobody has heard of Building measurement plans to measure public relations effectively Meet Lauren Lauren Gumport is the Vice President of Communications & Brand at travel insurance disruptor, Faye.

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PR Media Transparency Startups 117

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

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Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

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Marketing Analytics Tools Lead Ranking Generation Work Management 130

Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

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B2B Thought Leadership Work Management Thought Leadership B2B 141

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

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SEO Public Relations SERP Paid Search Agency 105

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. The brand publishes on different platforms to reach different audiences.

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Champion Communications

JULY 4, 2023

On this partnership,  Rajan Sodhi, Chief Marketing Officer at Hyperview, says : “ We’re at such an exciting and pivotal time for our company as we look to grow and expand our business.

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Work Management Public Relations PR Marketing Management 62

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The Drum Ad, PR Jobs Increased 2.3% percent during October, according to newly-published U.S. Bureau Of Labor Statistics data of interest to B2B marketers. MediaPost Is AI in Search Changing B2B Content Strategies?

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Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. Staying updated is crucial, and I do so by following industry experts within our top agency partners and staying informed through trade publications.

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Paid Search Agency Advertising Agencies Work Management Public Relations 118

Convince & Convert

OCTOBER 8, 2021

According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. DEI is not a trend. DEI is not a trend. It’s taking a lot more than just simple traditional marketing to speak to your audience. .

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Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 165