Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 148

PR Public Relations Paid Search Agency Press 148

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Here are some tips to do this.

PR 139

PR Marketing & Strategy Practices Business 139

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Not sure where to begin? What does this mean?

PR 152

PR Social Media Studies Media 152

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Want to chat with Juliana or our other PR and marketing experts about your comms needs? But it doesn’t have to be.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Champion Communications

APRIL 30, 2020

Programmatic advertising has made costs and impact unpredictable, with brands paying for bundles of views and lots of clicks on junk sites that are littered with bots and do not convert into opportunities to sell. PR is an inherently agile discipline, reacting to the news agenda as it demands. People Hate Ads”.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more MarTech webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech.

Tactics 115

Tactics SEO Campaigns Webinar Metrics 115

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. There is no such thing as a “personal” social media profile; you have to assume anything online can be viewed by anyone.

Social Media 242

Social Media Media PR Profiling 242

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. from your Blog ”.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. Cybersecurity professionals have a reputation for knowledge-sharing.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Biznology

AUGUST 23, 2012

Some of you might be scandalized to here me urge you to turn marketing into PR. Digital marketing also forces you to confront a reality that PR people live with every day, but traditional marketers rarely do. Which is why you need to embrace a PR point of view in your messaging. Photo credit: Wikipedia.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. And in either case, people want to know what wins they can report on to their superiors, even in the short-term.

PR 71

PR Content Marketing Case Studies Content 71

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. Over the past four quarters, The Forecast attracted nearly 200,000 unique visitors, over 365,000 page views (137% YoY) and more than 1,100 weekly newsletter subscribers (332% YoY).

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

KoMarketing Associates

MARCH 26, 2015

Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). In the B2B space, however, subject matter can sometimes be pretty obscure (especially to those of us coming from a writing/marketing/PR, etc. Bear with me here.). background).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche. Capitalize on the Media Landscape Momentum.

Work Management 26

Work Management Marketing Management PR Creativity 26

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. They identify marketing’s long-term view vs. sales’ short-term view as the main reason for this disconnect. So how can marketing and PR lead our organizations to better alignment with sales? This is really where PR can take the lead. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Marketing Craftmanship

SEPTEMBER 22, 2012

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. They also bring their own points of view…so they will be selective in how they quote sources. Quote Approvals Lower the Risk of Media Burn.

PR 100

PR Media Press Blogger 100

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Sword and the Script | B2B

NOVEMBER 21, 2023

However, the notion that there is support among financial analysts for a motion like this is a sign that the way the corporate world views marketing is changing. * * * I first learned about this report from Marketing Charts. Need an extra pair of B2B marketing and PR hands?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40