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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. In both cases, the sample included hundreds of successful and unsuccessful startups.

Startups 102
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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

Startups 215
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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Passionate about the mix of travel and tech and how the combination of the two transforms experiences, Lauren has 10+ years of experience in launching high-growth startups to global audiences. With a data-driven approach to storytelling, Lauren has reached international markets and driven startup growth exponentially.

PR 117
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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Startups 213
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Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

This includes business development and sales, marketing and PR, HR and talent acquisition, and of course, innovation. Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. Try your luck with crowdfunding.

Startups 129
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Walker Sands Strengthens PR Leadership With New Elevations

Walker Sands

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52
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The startup ecosystem needs more marketers to invest

MKT1

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. You can invest as little as $1K in startups through syndicates and ~$10K+ as an angel.