How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

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Podcasting 101 for Financial Advisors

FMG Suite

You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

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How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. Demand Generation Podcasts

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. And the content works just as well in podcast form too.

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

Why You Should Focus More on the INSIDES of Your Content [Podcast]

Marketing Insider Group

It’s a bunch of blog posts, videos, or podcasts. The post Why You Should Focus More on the INSIDES of Your Content [Podcast] appeared first on Marketing Insider Group.

How Brands and Publishers Can Empower Their Video Creators

Contently

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Video isn’t just an optional medium for duplicating the original information. This isn’t inspiring stuff for video producers or your audience.

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. The post Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] appeared first on.

The 15 Best WordPress Themes for Podcasters in 2019

Hubspot

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster.

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. And we all know what video did to the radio star.

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. TV and digital video grew up under different creative and technical parentage, however. Robert highlights the mechanics that explain why we see made-for-television commercials in digital video channels.

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Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience.

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters.

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Marketing on Mute: The Case for Silent Video and Captioning in Video Content

Content Standard

You’re drifting off to a new podcast episode, feeling your eyelids start to droop as you scroll through a friend’s Facebook updates. In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. Video Marketing Marketing

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Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast

Modern Marketing

He created a video loaded with statistics that told the story of the importance of social media. The video was so successful that he needed to update the information every year. Stream this podcast on iTunes | Download the podcast audio.

Episodic Video Content: What Does It Mean for the Future of Social Storytelling?

Content Standard

While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. Video Marketing Marketing

Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. And by giving your visitors content choices, you will likely find that both text and audio/video forms are well received.

Simplifying Video Marketing: 5 Ideas To Get Started

Modern Marketing

What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8%

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The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. Those components could include everything from photography and infographics to GIFs and video. Shortform social video. Longform video. Podcasts.

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters.

Video 100

What is a Podcast, and Why Should Professional Services Firms Care?

Marketri

When I hear the word “podcast,” I don’t exactly think of cutting edge technology. That’s right people, podcasts are poised for a comeback! What is a podcast? Some of you may be wondering what exactly a podcast is. Do you listen to podcasts?

Podcast: Getting Personal with Video in an Impersonal World

Vidyard

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more!

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Manufacturers are using videos as part of their content marketing strategy to get found by their target audience and drive qualified traffic back to their site where they use other content to capture and convert more site visitors into qualified prospects and sale leads. Sure enough, there are plenty of videos posted there by manufacturers.

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Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

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Should Your Video Marketing Strategy Include Documentaries?

Content Standard

This formula of fast, catchy advertisement has been a video marketing strategy norm for decades—but with the recent advent of digital media, the practice’s effectiveness has come somewhat into question. So how can you take advantage of this form in your video marketing strategy?

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6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Why People are Eating Up Podcasts. Why Podcasting is Worth the Effort. Hungry for more podcasting?