How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

Video 147

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Podcasting 101 for Financial Advisors

FMG Suite

You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.

How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1:

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

Video 169

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

Tools 232

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. Demand Generation Podcasts

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. And the content works just as well in podcast form too.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. The post Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] appeared first on.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. As early as April 2017, Google was testing suggested clips in YouTube videos. Why start with video? How many podcasts should I start?

SERP 66

Why You Should Focus More on the INSIDES of Your Content [Podcast]

Marketing Insider Group

It’s a bunch of blog posts, videos, or podcasts. The post Why You Should Focus More on the INSIDES of Your Content [Podcast] appeared first on Marketing Insider Group.

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. And we all know what video did to the radio star.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. The post B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand appeared first on PathFactory.

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. TV and digital video grew up under different creative and technical parentage, however. Robert highlights the mechanics that explain why we see made-for-television commercials in digital video channels.

CMO 256

7 Steps to Develop a Personal Branding Strategy [VIDEO]

Hinge Marketing

In this video blog, Liz Harr will be sharing seven secrets on how to develop a personal branding strategy. TRANSCRIPTION: Hi, in this video blog, I’m going to be sharing some secrets on how to develop a personal branding strategy. Any Industry Branding Video Blogs

The 15 Best WordPress Themes for Podcasters in 2019

Hubspot

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster.

Kwanzoo’s ABM Point-of-View (POV) Video Podcast Series

Kwanzoo

For many, the ABM (Account Based Marketing) landscape can be confusing and overwhelming. How do industry analysts see it? How do vendors describe it? How are ABM programs built, analyzed, classified and executed? What types of programs make the most sense for … Continue reading → Kwanzoo

How Brands and Publishers Can Empower Their Video Creators

Contently

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Video isn’t just an optional medium for duplicating the original information. This isn’t inspiring stuff for video producers or your audience.

How to Determine the ROI of Your Podcast

Outbrain

Creating a podcast requires quite a bit of time and effort on your part. However, you might want to take your insights a step further and figure out the return on investment, or ROI, you receive from recording your podcast each day, week or month.

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience.

Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. And by giving your visitors content choices, you will likely find that both text and audio/video forms are well received.

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters.

Video 117

Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. Podcasters as the New Advisors.

Simplifying Video Marketing: 5 Ideas To Get Started

Modern Marketing

What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8%

Video 272