INDUSTRY INSIGHTS YOUR PEERS ARE READING
Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great. MORE
It’s a bunch of blog posts, videos, or podcasts. The post Why You Should Focus More on the INSIDES of Your Content [Podcast] appeared first on Marketing Insider Group. MORE
Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster. MORE
He created a video loaded with statistics that told the story of the importance of social media. The video was so successful that he needed to update the information every year. Stream this podcast on iTunes | Download the podcast audio. MORE
The convergence of television with “second screen” video media is well underway. TV and digital video grew up under different creative and technical parentage, however. Robert highlights the mechanics that explain why we see made-for-television commercials in digital video channels. MORE
Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. And the content works just as well in podcast form too. MORE
PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Video isn’t just an optional medium for duplicating the original information. This isn’t inspiring stuff for video producers or your audience. MORE
The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! MORE
Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. Demand Generation Podcasts MORE
This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. MORE
Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media. MORE
This formula of fast, catchy advertisement has been a video marketing strategy norm for decades—but with the recent advent of digital media, the practice’s effectiveness has come somewhat into question. So how can you take advantage of this form in your video marketing strategy? MORE
In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B. MORE
While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. Video Marketing Marketing MORE
According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. MORE
When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters. MORE
You’re drifting off to a new podcast episode, feeling your eyelids start to droop as you scroll through a friend’s Facebook updates. In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. Video Marketing Marketing MORE
In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast. MORE
Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Manufacturers are using videos as part of their content marketing strategy to get found by their target audience and drive qualified traffic back to their site where they use other content to capture and convert more site visitors into qualified prospects and sale leads. Sure enough, there are plenty of videos posted there by manufacturers. MORE
This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. And by giving your visitors content choices, you will likely find that both text and audio/video forms are well received. MORE
When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters. MORE
When I hear the word “podcast,” I don’t exactly think of cutting edge technology. That’s right people, podcasts are poised for a comeback! What is a podcast? Some of you may be wondering what exactly a podcast is. Do you listen to podcasts? MORE
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first. MORE
Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. Those components could include everything from photography and infographics to GIFs and video. Shortform social video. Longform video. Podcasts. MORE
Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform. MORE
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. MORE
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. MORE
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. MORE
That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. MORE
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools. MORE
Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. And we all know what video did to the radio star. MORE
Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing MORE
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio. MORE
Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts MORE
What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8% MORE
Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts MORE
You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page. MORE
Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. The post Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] appeared first on. MORE
Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. MORE
Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Why People are Eating Up Podcasts. Why Podcasting is Worth the Effort. Hungry for more podcasting? MORE
Act-On
APRIL 13, 2017
Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.
Act-On
OCTOBER 19, 2017
Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing
FMG Suite
JUNE 14, 2018
You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.
Biznology
FEBRUARY 6, 2017
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.
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Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.
Zoominfo
NOVEMBER 12, 2018
Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.
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Biznology
JANUARY 5, 2016
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio.
Zoominfo
SEPTEMBER 23, 2018
In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.
Crimson Marketing
SEPTEMBER 30, 2014
Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts
Content Marketing Institute
NOVEMBER 28, 2017
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.
Crimson Marketing
JANUARY 15, 2015
Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts
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Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.
Crimson Marketing
OCTOBER 8, 2014
Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. Demand Generation Podcasts
Webbiquity
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.
Vidyard
JUNE 8, 2017
Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. And the content works just as well in podcast form too.
Vidyard
MARCH 1, 2017
That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice.
ViewPoint
JULY 26, 2018
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.
Marketing Insider Group
MAY 3, 2017
It’s a bunch of blog posts, videos, or podcasts. The post Why You Should Focus More on the INSIDES of Your Content [Podcast] appeared first on Marketing Insider Group.
Contently
JANUARY 9, 2019
PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Video isn’t just an optional medium for duplicating the original information. This isn’t inspiring stuff for video producers or your audience.
Crimson Marketing
AUGUST 7, 2014
Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. The post Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] appeared first on.
Hubspot
DECEMBER 20, 2018
Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster.
Fathom
MARCH 1, 2016
Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. And we all know what video did to the radio star.
Crimson Marketing
MAY 26, 2015
The convergence of television with “second screen” video media is well underway. TV and digital video grew up under different creative and technical parentage, however. Robert highlights the mechanics that explain why we see made-for-television commercials in digital video channels.
The Lead Agency
JUNE 20, 2018
According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience.
Contently
JULY 24, 2018
When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters.
Content Standard
OCTOBER 12, 2018
You’re drifting off to a new podcast episode, feeling your eyelids start to droop as you scroll through a friend’s Facebook updates. In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. Video Marketing Marketing
Modern Marketing
JULY 24, 2015
He created a video loaded with statistics that told the story of the importance of social media. The video was so successful that he needed to update the information every year. Stream this podcast on iTunes | Download the podcast audio.
Content Standard
JANUARY 31, 2019
While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. Video Marketing Marketing
WriteSpark
JANUARY 19, 2010
This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. And by giving your visitors content choices, you will likely find that both text and audio/video forms are well received.
Modern Marketing
MARCH 13, 2013
What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8%
Hubspot
MARCH 16, 2017
This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting.
Hubspot
SEPTEMBER 21, 2016
Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.
Contently
MAY 22, 2018
Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. Those components could include everything from photography and infographics to GIFs and video. Shortform social video. Longform video. Podcasts.
Contently
JULY 24, 2018
When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Do center your videos on human characters.
Marketri
MAY 7, 2013
When I hear the word “podcast,” I don’t exactly think of cutting edge technology. That’s right people, podcasts are poised for a comeback! What is a podcast? Some of you may be wondering what exactly a podcast is. Do you listen to podcasts?
Vidyard
FEBRUARY 25, 2016
The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more!
Industrial Marketing Today
JANUARY 10, 2011
Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Manufacturers are using videos as part of their content marketing strategy to get found by their target audience and drive qualified traffic back to their site where they use other content to capture and convert more site visitors into qualified prospects and sale leads. Sure enough, there are plenty of videos posted there by manufacturers.
Act-On
SEPTEMBER 15, 2016
In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.
Content Standard
OCTOBER 4, 2016
This formula of fast, catchy advertisement has been a video marketing strategy norm for decades—but with the recent advent of digital media, the practice’s effectiveness has come somewhat into question. So how can you take advantage of this form in your video marketing strategy?
Hubspot
MARCH 26, 2015
Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Why People are Eating Up Podcasts. Why Podcasting is Worth the Effort. Hungry for more podcasting?
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