Persona Research: Support Buyer-Focused Content with New Insights

Content4Demand

Few items in the B2B marketer’s tool kits are as helpful as accurate buyer personas and messaging maps. It may be worth your while to conduct new persona research to understand what they need from you now. Go-To Sources for Persona Data. Develop Persona Messaging.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. That would be a metric that we may give to somebody to validate our efforts. The B2B Persona project from Mathew Sweezey. Which, as a marketer, is not enough information for us to know if they are still in our persona or not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Create Content For Different Personas In A Target Organization

Atomic Reach

The better approach is to create multiple personas, so you can improve the focus of your marketing messaging. When creating content for different personas, you will leverage the needs, wants, budget, pain points, and other details from your persona in an effort to personalize your message and make it relevant. The Benefits of Persona-Based Content. Persona-based marketing content simply performs better. Why You Need Multiple Customer Personas.

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

TrueInfluence

Focus intent monitoring on specific personas to identify individuals and buying group members, watch their behaviors and target them strategically. We are able to identify valid signals in the customer or prospect data stream (from IP identification, device identification, email identification) that represent individuals consuming B2B topics and content in non-business environments and match it back to their professional identity.

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

Do you have a clear target persona? BREAKING INTO THE REPORT WITH A TARGET PERSONA: Once you enter the Manufacturing Job Area, filters, pie charts, and other features are immediately introduced. Allowing five options to narrow in on your target persona, specifying the Job Function, Job Level, Employee Size, Industry and Region provide custom insights for your unique buyer. This type of information can validate existing personas or inform creation of new ones.

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – Sales Tech Star

TrueInfluence

True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

How to Better Support Sales With Marketing Content

Pam Didner

Therefore, after conversations and meetings, it’s important to share content to validate, reinforce, or remind customers of your key points. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. Facebook. Twitter. LinkedIn.

RFP 62

Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

Most businesses can’t meet the needs of any business size in any vertical. The role of buyer personas to me: . Research, buyer insights, and persona building allow us to figure out which buyers we can (and should) connect to and what will trigger them to take action. The development of personas can apply to more than just marketing content and storytelling. Here are some tricks and tips I’ve learned from creating personas: If you’re new to personas start small.

5 Demand Generation Tips for Start-Ups

The Point

Know, Validate, and Preach Your Message. If your company changes its value proposition from month to month (or from one executive to the next), or hasn’t validated that message in the field, no amount of demand generation will make a difference. Define who you are, what you do, and why it matters, validate those points, and ensure that everything you communicate into the market, from a Google Ad to a sales script, is based fundamentally on that same, consensus message.

Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI

B2B Lead Generation

Call all the buyer personas for the solution. Tele-nurture personas with quarterly calls. So identify and validate all the buyer personas. Vertical content, executive-level content, and even company-specific messaging become much more viable in this context. Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation.

ROI 178

The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

The best ABM campaigns leverage social proof to capture the attention of your target accounts and validate purchasing decisions among buying committees. While defining personas and attempting to customize content is a good start, it can only get you so far. Account-based marketing involves identifying specific target accounts or customers, rather than just general personas, and then developing personalized marketing programs around each account.

How To Implement An Effective Account-Based Marketing Plan

Strategic-IC

Reaching out to a specific set of key accounts, be it at an individual, company, vertical or persona level - requires a highly-tailored approach, from the nature of campaign messaging, to campaign tactics themselves. it’s possible to focus at a 1-to-1 or individual level, at a company level, by vertical or industry, or at a wider persona level. Where possible, work to enrich /validate existing insight with further account-specific data.

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

We've got our Buyer Personas that we want to target in each account. And so what we often call this is we call it the context for ABM and there are really, well, we drill down to kind of four main reasons that ABM is valid for. Which types of ABM programmes each is valid for. You know, the same industry, the same sector, the same vertical, the same business challenge.

True Influence® Identifies B2B Industry Intent Trends During COVID-19 – MarTechCube

TrueInfluence

True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. The key personas in a buying group have different buyer roles and may participate in different stages of the buying decision process.

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – CustomerThink.com

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – Daily Herald

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – International Business Times

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – MarTech Series

TrueInfluence

True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. The key personas in a buying group have different buyer roles and may participate in different stages of the buying decision process.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – TalkCMO

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – TMCnet.com

TrueInfluence

PRINCETON, NJ, June 17, 2020 – True Influence ® , the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud ™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

SMB 40

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

We've got our Buyer Personas that we want to target in each account. And so what we often call this is we call it the context for ABM and there are really, well, we drill down to kind of four main reasons that ABM is valid for. Which types of ABM programmes each is valid for. You know, the same industry, the same sector, the same vertical, the same business challenge.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Top 5 Advanced Best Practices for Modern Outbound Sales

Apollo

Start With a Narrow Buyer Persona, Not a Broad One. Almost everyone starts out with a broad buyer persona, but to do outbound sales properly, you should be speaking very specifically to specific people. Best case, they’ll know enough to describe their persona as something like, “general and operations managers at construction companies in the US and Canada”. My view is that you should be starting with even more specific of a persona.

Stop Yelling At Prospects: How To Build An Ideal Customer Profile

Kabbage

But look at how the success rates change when you add additional signals: As you can see from the table, your original bet of Accounts 1 and 2, while valid based on the original data, was not truly representative of the actual success rate when taking into consideration all account attributes. Taking our earlier example, your sales team may have been aware of verticals they noticed greater success selling into, which you could then validate with your own historical data.

Stop Yelling At Prospects: How To Build An Ideal Customer Profile

Kabbage

But look at how the success rates change when you add additional attributes: As you can see from the table, your original bet of Accounts 1 and 2, while valid based on the original data, was not truly representative of the actual success rate when taking into consideration all account attributes. Taking our earlier example, your sales team may have been aware of verticals they noticed greater success selling into, which you could then validate with your own historical data.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Top 5 Advanced Best Practices for Modern Outbound Sales

Apollo

Start With a Narrow Buyer Persona, Not a Broad One. Almost everyone starts out with a broad buyer persona, but to do outbound sales properly, you should be speaking very specifically to specific people. Best case, they’ll know enough to describe their persona as something like, “general and operations managers at construction companies in the US and Canada”. My view is that you should be starting with even more specific of a persona.

How to Build a B2B Sales Team Structure

Zoominfo

It’s not rocket science, it’s basic logic: overtime, sales staff gain unique experience, including intricate knowledge related to both overlooked and recurring problems that stall deals, navigating specific personas and accounts, industries, business relationships, and the overall market at-large.

Build 69

How to Nurture New Customers – i?marketing (Part 4)

Marketing Action

Make note of how big are they, where they’re located, their verticals, any special business model, common problems, any patterns in technology dependence. Create detailed buyer personas for the people involved with making a purchase decision for your customers. When you’re done, you have a set of valid segments that you can nurture by their specific title and need, using content progressively mapped to their stage in the buyer’s journey. Editor’s Note: Our recent regional i

BANT 78

How Account-Based Marketing Shortens Sales Cycles by 40%

Terminus

The ability to serve relevant messages to the right personas at only target accounts while decreasing opportunity and customer acquisition costs allowed Jenny to sell account-based marketing to the SOASTA leadership team and paved the way for Terminus to become step 1 in their ABM journey. Terminus Account-Based Marketing Superheroes know how to win big with #ABM.

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

Lead management: Lead management is primarily a B2B marketing need, where value and effort per customer acquisition is much higher and takes since each prospect has a unique persona, different buying potential and are at different stages in the sales funnel, lead automation helps you nurture, engage and serve them relevant content. It is also highly advised to read and understand case studies of marketing automation implementation across companies in your market vertical or company size.

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

How should the value messages, insights and justification vary based on verticals and the recent changes they might be experiencing? And you must provide relevant proof points to make the claims credible – from research, third party validation and peer case studies / success stories in order to validate that the savings are real. An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

If you work with specific verticals, you can make that clear in your ads. Target persona. Including your target persona in your ad copy is another excellent way of pre-qualifying your ad traffic and even personalizing your ads. This means that measures such as adding extra form fields or validating for a business email address in an effort to reduce the no.

PPC 56

Outbound Sales: A Powerfully Simple Guide To B2B Lead Generation

Leadfeeder

Validate new ideas and test new territory If you’re venturing into new territory, you can validate a new idea or product relatively quickly. But depending on the product you offer and verticals served, answers can be complex and nuanced; echoing further along the outbound sales process. To develop a deep familiarity with your market, equip your reps with compelling buyer personas before they hunt for leads.

Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Alex: That’s where the buyer personas come in. You can also then jump into your third-party platform and validate that those accounts are active in other related areas as well, and not just with your brand.

RFP 11

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Determine the validity of a lead. Use closed-loop analytics to analyze this for all prospects based on persona, industry, and vertical so you know how many leads you need to bring in over a given period of time, what types of leads are needed, and how much you can spend to acquire them. Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering.