Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 96

Enterprise Management Marketing Management Vendors RFP 96

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. overall budgets will be cut). overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. The report states that 95% of our reviewers would recommend Sana Commerce. We achieved an overall customer rating of 4.4 ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. We love martech, don’t we? Answer: Very unlikely. .

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors.

Enterprise Management 119

Enterprise Management Marketing Management RFI RFP 119

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. Of course, neither of these is in great supply in this environment.

Intent Data 118

Intent Data Intent B2B Peer-to-peer 118

Martech

AUGUST 7, 2023

The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Methodology.

Purchase 98

Purchase Peer-to-peer B2B Cross-Selling 98

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Martech

NOVEMBER 30, 2023

Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. ” Why we care. It’s just maturing. TinyTake Engage.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Communities 108

InsightSquared

JUNE 24, 2020

This is one of our most treasured recognitions because it’s based on peer reviews from our customers. In the reports, G2 compared more than a dozen vendors based on customer satisfaction, ease of use, speed of implementation and other criteria, ranking InsightSquared #1 in Sales Analytics. Product Profiles for each vendor.

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

Buy 130

Buy Generation Peer-to-peer B2B 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

NOVEMBER 8, 2022

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

chiefmartech

NOVEMBER 10, 2022

How long have vendors and their category average been around? Which vendors are the largest? How does the number of vendors in a category affect those statistics? One of the complaints we’ve heard for years is that the martech landscape is… well, hard to find the signal in the noise. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. There were about seventy vendors covering an extraordinary range of functions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And why not?

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Martech

APRIL 5, 2022

Try and pick people that have a lot of influence over their peers. The better they understand what the tool can and cannot do, the more likely they will share those explanations with their peers once the tool is live. If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities.

Budget Programs 106

Budget Programs Peer-to-peer Work Management Marketing Management 106

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. In the B2B software world, it’s a buyer’s market.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. So, what were businesses focusing their efforts on?

Work Management 227

Work Management Marketing Management Intent Data Business 227

KoMarketing Associates

MARCH 30, 2017

Buyers give the most credence to peer reviews and user generated feedback; 68 percent of respondents said they frequently give credence to this form of content, while 60 percent give credence to content authored by a third-party publication or analyst,” wrote the authors of the report.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

The Point

JULY 17, 2017

FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. FINDING : 72% of respondents said that the timeliness of a vendor’s response to inquiries was a significant factor in selecting a winning solution. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

DECEMBER 5, 2018

At the one-to-three-month mark, B2B buyers say that they have spoken to a sales representative from a vendor they selected as well. Turning to a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the buying journey. Consulting Content Marketing Assets During the Buying Journey.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Rev

SEPTEMBER 20, 2023

There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.” Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

KoMarketing Associates

APRIL 30, 2018

Less than 50 percent stated that they consult vendors’ product websites. Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Biznology

MAY 4, 2020

For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

AUGUST 28, 2023

Then, use that knowledge to gather specific content from vendors and research other teams that did something similar to address their outlook. This may result from differing priorities, the desire to move fast or other excuses. For martech to be successful, you need cross-functional alignment and support for the solution.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98