The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JULY 27, 2017

This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. A better strategy would be to create a sitelink that goes to a white paper with a form. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Sell the offer. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Still, the same principle applies. Add a drop shadow. Add graphics to the cover.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

QuanticMind

MARCH 5, 2019

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. That revenue data is imperative to driving profit focused PPC optimization. we dive into Profit Maximization as a goal and methodology for SEM teams looking to test this PPC bid optimization strategy.

PPC 40

PPC Optimization SEM ROAS 40

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Directive Agency

MAY 17, 2017

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.

PPC 100

PPC Keywords Campaigns SEM 100

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

BOP Design

JUNE 7, 2022

It’s true that content can be leveraged to drive leads, like ebooks and white papers, but the best content gives away information that your target market needs to do their job better. Build a PPC Campaign on Top of Your SEO Strategy. They shouldn’t be thinking, this is a sales piece as they are engaging with your content.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Sword and the Script | B2B

MAY 21, 2024

When you don’t have talent to create new content, you repurpose the old and throw a bunch of money at PPC and social ads hoping people will fill out a form. These are usually rolled out with a white paper or manifesto – mapping the introduction of a new technologies. When you need results in a hurry, CMOs spend money on paid media.

Paid Content 63

Paid Content CMO Paid Search Agency Spending 63

The Point

OCTOBER 14, 2009

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. For more detailed information on offer strategy, download our free white paper: “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Once it’s developed, how should the landing page be designed?

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Why is tracking activity important in digital marketing?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Stevens & Tate

MARCH 8, 2021

Setting high objectives sounds great on paper. To avoid making paper goals, your marketing objectives themselves must be SMART. Attainable: Increasing the number of visitors is definitely doable with increased spending in PPC ads and referral incentives for existing customers.

Planning 100

Planning Marketing Plans Paper PPC 100

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. Pay-per-click (PPC) Advertising. The beauty of the PPC approach is you strictly pay for the number of clicks on your ads.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.

PPC 124

PPC Advertising Benchmark Marketing & Strategy High Quality Lead 124

NuSpark Consulting

SEPTEMBER 22, 2013

You’re not educating (unless you have specific white papers or content downloads, targeting top of funnel educational queries): Negative keyword examples: information, tips, techniques, strategies, tactics, approaches, white papers, pdfs, guides, reviews. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. How does this compare to your PPC costs? If using PPC as an amplifier, have you seen higher click through rates? To download the full white paper, click the button below.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW! appeared first on onalytica.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Huptech Web

OCTOBER 21, 2022

PPC advertisements are generally paid ads, where the advertiser pays when their ads are clicked. PPC ads allow you to help you have control over how much you want to spend on your ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

KoMarketing Associates

JULY 7, 2015

While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

EMagine B2B Blog

OCTOBER 20, 2011

Many of our clients develop and run their own pay per click (PPC) program, and we encourage that; in fact, we’re happy to support the DIY approach with educational material such as our white paper on the subject. Some of those clients end up turning to us when their program becomes difficult or too complex, [.].

PPC 40

PPC Paper Education B2B 40

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Hinge Marketing

MAY 23, 2016

Many times, Pay Per Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. 8) White Papers or e-Books. White papers also make great pay-per-click offers.

Online Lead Generation 119

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 119

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

BOP Design

AUGUST 19, 2019

Launch a Targeted PPC Campaign. Launch a Targeted PPC Campaign. You don’t need to allocate hundreds of thousands of dollars each month to PPC campaigns if they are set up and continually monitored. This can be a webinar, white paper, case study, interview, article, guide, podcast, or video.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68