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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

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8 Common LinkedIn Advertising Mistakes

The Point

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month. Non-Content Offers.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. How is SaaS marketing different? Why do B2B companies need SaaS marketing? Data Source How is SaaS marketing different?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Improving B2B Marketing Conversion Rates with SLAs

LeanData

Conversely, Marketing tends to evaluate conversion in the initial stages of the buyer’s journey, calculating conversion percentages on a variety of activities and digital assets, including websites, display and PPC adverts, landing pages, emails and more. Conversely, if a site visitor downloads a white paper you have two SLAs.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Set Your Marketing Budget.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. PPC also offers superior agility when paired with a landing page tool like Unbounce. What’s the best way to set up a compelling offer for your SaaS PPC landing pages? Using SaaS PPC for Lead Nurturing.