sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

OCTOBER 8, 2020

Additionally, a study found real-time marketing not only positively impacts standard marketing goals -- word-of-mouth, attention, preference, likelihood to try or buy -- but it also turbocharges other marketing initiatives, including paid and owned media effectiveness. As marketers, those stats are impossible to ignore.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. 2022 Employee Advocacy Benchmark Report ). LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Using Sprout Social allows you to compare and analyze multiple accounts against one another. View stats collectively or per profile to get the best idea of your Instagram content performance.

Analytics 102

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 102

Digilant

FEBRUARY 23, 2021

However, studies have shown that omnichannel marketing benefits an organization’s bottom line. The Aberdeen Group found that companies with strong omnichannel customer engagement see a 9.5% The Aberdeen Group found that companies with strong omnichannel customer engagement see a 9.5% increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Sprout Social

OCTOBER 10, 2019

Creating Your LinkedIn Company Page. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild. You’re a current company employee and your position is listed in the “Experience” section on your profile.

Linkedin 91

Linkedin Paid Search Agency Ads Cost Per Thousand 91

Sprout Social

JUNE 30, 2019

65% of marketers say they use Instagram as part of their brand’s social strategy. As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Content Standard

JULY 11, 2019

This angle is relevant to its audience, given that it educates on the broader topics of SEO, search engine marketing, and social media.” For example, in the case study above, we decided to focus on wireless technology. Asking employees to spread the word to their social networks. It’s relevant, but not that alluring.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. Thanks – & Cheers to the optimizers!

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 267

Enterprise Management Digital Asset Management Work Management Marketing Management 267

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach. As of January 2022, 57.2% were female.

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. A content marketing strategy created in a vacuum isn’t all that valuable to the company at large. Who needs access to ongoing reports and stats?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Buffer

JANUARY 14, 2019

Linked pulled data around both the hard and soft skills that companies are working diligently to fill right now. Brian : While we all may not be cloud computing experts, you may be surprised to find what skills companies are looking for this year. Remember that BuzzSumo study we chatted about last week in episode #128 ?

Paid Content 92

Paid Content Youtube Facebook Demand 92

Single Grain

MAY 9, 2023

Paid social ads are more effective at getting your business in front of ideal customers and increasing website traffic. Dive Deeper: Just the Stats: Why Should You Leverage Video Marketing 6) Builds Credibility Creating a video advertising campaign is an effective way to build trust and credibility.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Huptech Web

JULY 7, 2022

The crazy stats for eCommerce website development With more than 20 million e-commerce websites in 2021 and 2.14 You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Market study: E-commerce trends are volatile. and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Webbiquity

MARCH 31, 2014

A few examples include: • ”Leverage the power of Facebook Ads to promote posts to the newsfeed and generate publicity using a blend of organic and paid social PR.” ” As helpful as all of the information in this book is, two chapters in particular stand out. .”

PR 100

PR Paid Content Public Relations Press 100

Unbounce

JULY 30, 2019

” Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Paid Social Ads.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. The goal all along was to use the suit as a case study.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. Scott Monty, who just gave a talk at Social Fresh in Tampa , which is great by the way, Social Fresh.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. Scott Monty, who just gave a talk at Social Fresh in Tampa , which is great by the way, Social Fresh.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112

The ABM Agency

FEBRUARY 16, 2021

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Each ABM strategy and approach should be completely customized based on your company’s unique needs.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Adobe Experience Cloud Blog

DECEMBER 27, 2012

The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. There are not a lot of case studies regarding Facebook for B2B, this provides a roadmap for success. Does Facebook Work for B2B Lead Gen?

Marketo 48

Marketo B2B Marketing Planning B2B 48

Inbox Insight

MAY 10, 2022

Not producing enough formats to support different channel content consumption behaviors (50%). Utilize these lists in your email, programmatic display and paid social activity to engage, reach and drive a pre-qualified audience to your owned channels. Though, this is dependent on the stage of the funnel the content is at.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Single Grain

MARCH 22, 2023

Get My Free Social Media Marketing Plan Carousels Have Better Reach According to a LinkedIn algorithm study , carousel posts – don’t confuse this with carousel ads – tend to have a 1.8-2.3X Users click the button and in the snap of a finger, it fills in all the info, like name, company, title, automatically for them.

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Single Grain

JULY 10, 2023

Tag Relevant Connections and Companies: Tagging relevant connections and companies in your posts can help increase their visibility. LinkedIn’s advanced targeting capabilities allow you to reach professionals based on their job titles, industries, or even specific companies. better reach than text posts.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Sprout Social

OCTOBER 3, 2018

Before it’s even officially announced that you’re running for office—before supporters and opposers have the opportunity to analyze your every step through a campaign journey—you must establish your social media presence. This means start building out your social media strategy early on.

Social Media 108

Social Media Paid Content Campaigns Media 108

Single Grain

JUNE 23, 2020

Of course, this means it’s even more important to get it right — companies that don’t, risk falling far behind their rivals. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Organic and paid social posts. Get A Free Consultation. What Is Content Marketing?

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Convert

MAY 28, 2021

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. So let’s dive in… Stats About A/B Testing Tools and the A/B Testing Industry. Stats about the A/B Testing Process. We ran a study of 28,000+ users on our Convert app. Stats About A/B Testing Maturity. Then look no further.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . These tools can be used alongside the expense management system for the management of company spend. LEARN MORE. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. To support data-driven decision-making. LEARN MORE. HUMAN RESOURCES.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92