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The Best WordPress Lead Generation Tools and Plugins in 2019

Hubspot

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. For instance, let's say you figure out you're generating tons of leads on your new WordPress site. A two-step opt-in?

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

These tools simplify the marketing process and deliver impressive results, helping you make the most of your WordPress site. You don’t have to build your online presence from scratch if you have the right tools working for you. The result is better site performance and an easier time generating leads.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose. What is the single opt-in process? What is the double opt-in process?

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How to Use Audience Segmentation to Win Prospects and Customers

Act-On

For example, let’s say your company sells project management tools. As a result, when your competitors push out generalized messages, you’re getting cozy with prospects under their noses by zeroing in on their specific needs and interests. A marketing automation segmentation tool is great for this task. opt-out rate.

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How to Grow Your Email List: 19 Proven and Simple Ways

Optinmonster

Here’s the reality: contacts change jobs, opt-out, or abandon their addresses after using them for one-off forms. If you want to build a list of engaged, high-quality subscribers, OptinMonster is the tool you need. OptinMonster is the best list-building software for collecting email addresses from website visitors.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. What are the best practices of building and growing an email list? What tools should you use to build and grow your email list?

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Over the years this has remained one of the most effective channels to engage customers and generate sales leads. That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers.