Remove all-in-one
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Introducing New Opt-Outs by Communication Channels

Outreach

For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues.

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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. My answer, in a word, was relevance.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose. This guide explores single and double opt-ins, when they make sense, and which you should choose.

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How to Choose the Best Font for Your Email [Includes 4 Best Picks]

SendX

With that out of the way, let's get this thing going, shall we? As you may be noticed, some great designs on the web have this one flaw that is actually very common. This is a fair question since knowing the answer will put you one step closer to know at least what type of fonts to choose for your email marketing campaign.

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"Don’t Cause Opt-outs Post-Purchase," says Shiseido SVP

ERDM

Article by Ernan Roman Featured on ANA.net Welington Fonseca is the SVP of global customer marketing at Shiseido Group, one of the oldest cosmetics companies in the world, with brands including NARS, Shiseido, and Bare Minerals. What is one marketing topic that is most important to you as an innovator?

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"Don’t Cause Opt-outs Post-Purchase," says Shiseido SVP

ERDM

Article by Ernan Roman Featured on ANA.net Welington Fonseca is the SVP of global customer marketing at Shiseido Group, one of the oldest cosmetics companies in the world, with brands including NARS, Shiseido, and Bare Minerals. What is one marketing topic that is most important to you as an innovator?

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be.

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