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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience. Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience.

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A comprehensive guide to understanding web push notifications

ClickZ

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. This helps ensure you get the best response rate while not isolating or annoying your users. Web push notifications are initiated via an opt-in prompt in the user’s browser. Source: iZooto.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? Transactional SMS marketing messages are sent in response to an event or action. Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions. Increase response rates.

SMS 101
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Re-Engage Your Customers with Push Notifications

SmartBug Media

Best Practices and Examples of Using Push Notifications to Re-Engage Customers Push notifications offer a powerful and direct way to engage with customers on their mobile devices. Too many notifications can lead to high opt-out rates; too few can result in decreased engagement and lost opportunities to build customer loyalty.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. If they opted-in to receive a certain type of email from you (e.g. The general best practice is to regularly scrub your lists of invalid and inactive contacts.

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The ethics of AI-powered marketing technology

Martech

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. Without such regulations, it’s marketers’ responsibility to craft their standards for the ethical use of AI.