Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Zoominfo

DECEMBER 16, 2020

Yet there are some professionals out there that don’t take that statement as true. Yet there are some professionals out there that don’t take that statement as true. Do we have a history of reaching out to this contact?” “Has Has this lead opted out to receiving emails from my organization?”

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

DiscoverOrg

MARCH 29, 2018

Check out our GDPR primer. As I talk to other outbound marketers, the most common misconception I come across is this idea that all contacts need to be “opt-in” under GDPR. Opt-in consent is one way to comply with GDPR – but it is not the only way. Are you monitoring the behavior of data subjects in the EU?

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing?

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SmartBug Media

JUNE 9, 2023

Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data. Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. Your brand has outgrown your email platform. Deliverability and open rates are in a downward spiral.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs. cmcphillips Click To Tweet.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Rev

JULY 15, 2019

So how can we learn from our peers and competitors when it comes to the email marketing experience? With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it. Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

SEPTEMBER 29, 2023

And so many choices out there. B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Salesforce Marketing Cloud

FEBRUARY 10, 2022

In fact, leading data-driven companies to reallocate talent and capital four times faster than their peers. In fact, leading data-driven companies to reallocate talent and capital four times faster than their peers. Artificial intelligence and machine learning take the guesswork out of decision-making. And if so, how?

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

Webbiquity

SEPTEMBER 12, 2019

Whichever stream students opt for, these are common skills very useful for college students as they are headed out into an economy where such skills are frequently required. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple.

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Martech

AUGUST 2, 2022

Or to conduct a public or peer-reviewed scientific project. ” Section 204(c) mandates a clear and conspicuously offered right to opt out of targeted advertising. It’s a big deal, not least because in its current version it has bipartisan support. The law will apply only to “covered data.”

Privacy 79

Privacy Peer-to-peer Fulfillment Act-On 79

PureB2B

JULY 14, 2020

Content syndication provides a cost-effective method to building your internal opt-in marketing database. As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Content syndication provides a cost-effective method to building your internal opt-in marketing database. As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Content syndication provides a cost-effective method to building your internal opt-in marketing database. As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Biznology

AUGUST 13, 2021

The team found that the respondents opted out 32% of the time, on average. The team found that the respondents opted out 32% of the time, on average. This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. Here’s how to start.”

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Porch Group Media

OCTOBER 24, 2022

More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. Check out these email marketing trends that are expected to shape your strategies in 2023. Did you know that the first email was sent in 1971 ? The email to himself said “something like QWERTYUIOP”.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing?

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. What does it say about the way brands co-opt BIPOC culture? “Who do consumers think runs brand accounts?” Candidly, we hoped consumer perception was far from reality. Even the majority of our own team fit within that demographic.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Heinz Marketing

JUNE 22, 2021

Although a hybrid work model is generally defined as a combination of working in and out of the office, there is no universal golden ratio of days spent at the office and at home. By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office? Maybe it’s both? Thursday’s the New Monday.

Work Management 117

Work Management Cable Peer-to-peer Lead Ranking 117

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

JULY 30, 2021

Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Vidyard

JUNE 1, 2017

But, precisely because of that self-focus, company cohesion also suffered, and in Ctrip’s case, many employees felt isolated and opted to return to onsite work. Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. There are a number of reasons behind this shift.

Peer-to-peer 75

Peer-to-peer Video Marketing Opt-out Opt-in 75

Seismic

FEBRUARY 11, 2021

We went fully digital. We hosted two half days over two time zones. We kept most sessions to 20 minutes or less. We had amazing internal and external speakers, including the first female NFL assistant coach, Katie Sowers , and an inspirational speaker, Chris Nikic , the first person with Down Syndrome to complete an Ironman. One mission.

Peer-to-peer 96

Peer-to-peer Marketing Analytics Tools Planning Opt-out 96

Opt Intelligence

OCTOBER 29, 2018

And whatever you do…don’t turn off the opt-in! On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. If only he has utilized an opt-in campaign, he could have generated leads without landing pages and saved himself. Was that a voice calling out? Only one way to find out.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Opt-in 40

Onalytica B2B

JULY 26, 2018

It has been well reported that circa 92% of people trust a recommendation from their peers above a recommendation from a well-known brand. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The Kim K effect. The post was removed and re-posted with the hashtag #correctivead.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Sprout Social

FEBRUARY 26, 2024

PNC Bank’s customer care on social stands out in the crowded financial services industry. Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. The opposite is true.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

BenchmarkONE

FEBRUARY 1, 2023

We’ve laid out everything you need to know to help you get started. Ultimately your agency should have at least one person in each of the following core departments: Sales Marketing Accounting Finance Product development Operations/administration Legal You’ll also need to figure out a compensation model for your staff.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Martech Advisor

FEBRUARY 25, 2020

Learn More: Watch out CX Industry -- Omnichannel Personalization, Data and AI Are here. Over time, as the customer engages further with the brand, focus can be applied toward building out the full PII profile without negatively impacting the user experience with an arduous data entry process.

Personalization 85

Personalization Marketing & Strategy Peer-to-peer Transparency 85

SalesIntel

OCTOBER 5, 2023

It’s a direct line of communication to potential clients, partners, and industry peers. It’s a direct line of communication to potential clients, partners, and industry peers. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Recreational Equipment, Inc.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Time Spent: 5 minutes Swap out LinkedIn’s default banner image for a branded one; it’s a quick change that packs a big punch. Here are seven simple ways to spruce up your company page. To Get Started.

Linkedin 68

Linkedin Optimization Peer-to-peer Paid Search Agency 68

EveryoneSocial

MARCH 1, 2022

Manufacturing revenue will amount to more than $7,958,000 million this year, so it’s no doubt a thriving industry. But which manufacturers will outperform their competitors? In fact, nearly 31% of high-growth organizations have an employee advocacy program in place — more than double the average of other companies. It aids in recruitment.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Digilant

MARCH 2, 2023

In April 2022, our blog How to Tell When a Non-Skippable Ad Is the Right Choice broke down how to determine which video ad format – skippable or non-skippable – suits your brand. Skippable ads are the way to go if you want to drive action, clicks, or some other conversion. Let’s dive in. hours per day.

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Swap out LinkedIn’s default banner image for a branded one; it’s a quick change that packs a big punch. Also, if any press comes out about your company (new stories, blog features, etc.),

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Time Spent: 5 minutes Swap out LinkedIn’s default banner image for a branded one; it’s a quick change that packs a big punch. Here are seven simple ways to spruce up your company page. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60