Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. This increase is accompanied by a staggeringly high open rate that is 25% higher than pre-COVID levels, a record for the year.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Martech

FEBRUARY 9, 2022

To maximize your ROI, staff will need training and a willingness to develop and execute new business processes. If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. Do we have the internal skillset and staff necessary?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Martech

FEBRUARY 3, 2022

To maximize your ROI, staff will need training and a willingness to develop and execute new business processes. If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. Do we have the internal skillset and staff necessary?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. They provided training, templates, examples, and coaching.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

MAY 2, 2018

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Martech Advisor

JANUARY 23, 2020

While these are worthy goals, they focus on open rates instead of the path to purchase. The report found that email personalization, email deliverability optimization, and A/B testing helped marketers see above average performance, ultimately leading to more open rates, higher conversions and email messages that stand out.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Vidyard

MAY 2, 2018

The results don’t lie—just look at Lauren Wadsworth , an SDR at Dynamic Signal whose “experiment” with video selling allowed her to book 5x more meetings and increase her meeting-to-opportunity conversion rate 200%. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 65

Video Marketing Examples Account Based Marketing Top of Funnel 65

Vidyard

FEBRUARY 28, 2018

In the video below John Barrows & Morgan Ingram from JBarrows Sales Training cover best practices for how to use video in your sales cadence to optimize results, and strengthen relationships with prospects. 37% increase in click rates. 216% higher response rates. You can view the slidedeck here.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Vidyard

DECEMBER 10, 2020

Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts. . Video has transformed the way this team sells, and with results like a 5x increase in response rates to outbound, the method is working!

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. In order to prepare for the shift, they created a pilot program that includes a three phase training program to certify their reps in video selling. increase in sales opportunities.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

JUNE 5, 2018

But even though I’ve always been strategic about my in-person opening lines, I only recently began applying the same level of thought to my online messages -- a common sales email mistake. I tossed them from my repertoire … and my response rate more than doubled. Want similar results with your prospects? My name is … ”.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Vidyard

MARCH 15, 2021

Benefits of personalized videos include: Breaking through the noise Higher email open rates Higher click-through rates More engagement Builds relationships Why does personalization work so well? Sales reps can send videos through the CRM and it’ll insert personalized elements, saving them time and increasing response rates.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Outreach

JANUARY 3, 2022

In December, we announced AI-Guided Deal intelligence – which uses sales-trained machine learning to turn real-time deal health insights into sales rep actions that address risks and improve the chances of winning. In 2021, Outreach…. Announced a new AI-Guided Deal Intelligence experience for the entire revenue organization.

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

Vidyard

DECEMBER 10, 2020

Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts. Video has transformed the way this team sells, and with results like a 5x increase in response rates to outbound, the method is working!

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Scoop.it

MARCH 26, 2019

Enabling Your Reps with Sales Training. Comprehensive sales training that contains the right documents, videos and other supporting materials can help to improve sales activity quickly, highlighting how reps should interact with prospects, as well as the most effective ways of using various sales channels.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. In order to prepare for the shift, they created a pilot program that includes a three phase training program to certify their reps in video selling. increase in sales opportunities.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Marketing Insider Group

FEBRUARY 5, 2024

(AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. Syndacast) Only 6.9%

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Hubspot

AUGUST 8, 2019

It comes back to your individual sales process, methodology, and strategy: If your reps exclusively target prospects they’ve met at trade shows, the average initial-contact-to-meeting rate would be a better reflection of their performance than average email open rate. Response rate. InMail response rate.

Cost per Acquisition 94

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 94

Hubspot

FEBRUARY 16, 2012

With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. This email asks the lead to sign up for product training -- an offer only a lead seriously considering a purchase would redeem.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Vidyard

MARCH 17, 2021

Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients. While emails typically had an open rate of 20-25%, by integrating videos into emails that number shot up to 48%. Corporate travel is a very competitive market.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Single Grain

OCTOBER 23, 2023

Now, of course, influencers, like larger macro influencers (and even some micro influencers), often expect a payment for posts, but yeah, back in the day you could literally just send it out and you had like a 90% positive response rate as well. Email, yes, you do, but email open rates are going down and down over time.

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. Email open rates and click-through rates. Opt-in rate. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate. Response rate.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Vidyard

MARCH 17, 2021

Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients. While emails typically had an open rate of 20-25%, by integrating videos into emails that number shot up to 48%. Corporate travel is a very competitive market.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Single Grain

AUGUST 27, 2019

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. But those who do cold e-mails right can see incredible results in record time — like one SaaS company that saw these results from a few simple e-mail tweaks : 57% open rate. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

SendX

SEPTEMBER 8, 2020

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Plus you get a bonus of nearly $1,000 in premium training. ? Valid for Cyber Monday 88) SurveySparrow SurveySparrow is an end to end Conversational Experience Management Platform that helps get a 40% better response rate.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Single Grain

SEPTEMBER 12, 2019

Oh, and the average email open rate is between 15.22% and 28.46%. Unlike other more complicated tools, it is easier to get set up and train people to use. Dive Deeper: How to Get More Responses From Your Cold Emails. boosted their reply rates by 10% and increased their email outreach by 5x per week.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Single Grain

OCTOBER 20, 2020

As a result, they now get a response rate of at least 30% on their surveys and their abandonment rate fell by 6% in a year: We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Nike – Train Like a Pro.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145