ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 96

Open Rate Template Peer-to-peer Click Rate 96

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. We’ve got you covered with some of our favorite tips and best practices. Do you know the average open rate for an email? Want to know the average open rate for a welcome email? Make them better with our tips!

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Sadly, macroeconomics are beyond our control. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Vidyard

APRIL 20, 2016

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only our ideal customer profiles. It would be nice, I’m talking like, realllly nice.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

Webbiquity

APRIL 18, 2024

Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Yes, it’s an ad.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Martech

MAY 24, 2024

Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). And I’ve lost count of the emails, sent by top-notch teams from big-name brands, that are just blocks. My agency always prods our ESP migration clients to get it done during the process. Sentence : 100% open rate for life.

RFP 119

RFP Deliverability Blast Campaigns Budget Programs 119

Litmus

JUNE 8, 2021

When someone first opens up the Apple Mail app, they’ll get a message prompting them to either “Protect Mail activity” or “Don’t protect Mail activity.”. Our guess is that Apple will first route emails through a relay or proxy on Apple’s servers to load tracking pixels before serving that email to readers. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. List management.

Paid Content 252

Paid Content Budget Programs Research Marketing Analytics Tools 252

SmartBug Media

DECEMBER 14, 2022

It takes a dynamic team of email marketers who can tailor your email strategy to: Automatically engage subscribers. At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

JANUARY 4, 2023

Instead, it takes a team of marketers who can execute effectively and learn from trends and mistakes. At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5% We can help!

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Marketing Insider Group

MARCH 18, 2020

DivvyHQ is a full content management platform designed for teams and marketers managing a lot of content. We use Divvy to manage content across all our clients. DivvyHQ helps you automate and simplify your content marketing , organize your teams, streamline your processes, plan and create your content, and measure its performance.

Marketing Management 362

Marketing Management Tools Planning RSS 362

ConvertKit

AUGUST 16, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. percent click rate 27.3

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Outreach 122

Outreach Email Marketing Optimization Lead Ranking 122

Contently

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Vision Edge Marketing

OCTOBER 25, 2022

The Sales and Marketing teams calculated that there would be 1500 people at the event that met their target prospect criteria. The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. Performance target (KPIs). Activities.

Marketing & Strategy 221

Marketing & Strategy Best Practices Advertising Agencies Click Rate 221

ConvertKit

JUNE 16, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Outreach

FEBRUARY 24, 2020

We've learned a lot about what works by analyzing the data from tens of thousands of our own emails. Our catchy email subject lines for sales have five key traits in common. If that advice is not enough to set your sales team in motion, here are the actual top performing email subject lines our team has used.

Open Rate 122

Open Rate Best Practices Outreach Impressions 122

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. With day one and day two in the books, what were our biggest learnings? Look at your open rate at the destination level. Missed Litmus Live 2022?

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 78

Video Marketing Outreach Multi-Channel Work Management 78

Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. Let’s look at how AI-driven email marketing can substantially boost open rates and conversions, ensuring that your messages reach the right people and inspire action.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. and our CTOR is climbing again. So, we made some changes.

Newsletter 116

Newsletter Validation Tips Open Rate 116

ConvertKit

SEPTEMBER 20, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021.

Deliverability 88

Deliverability Click Rate Open Rate CAN-SPAM 88

ConvertKit

JANUARY 14, 2022

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

ClickDimensions

MARCH 31, 2023

In further depth Problem 4 – How can I optimize my internal team? A perfect example of the power of social media can be shown through the ASL Ice Bucket challenge which took over our social media feeds as everyone, including celebrities, took part in the challenge. Problem 3 – How can I prevent membership declines?

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80