Litmus

MARCH 27, 2024

Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! For events, send an Outlook calendar invite to Outlook users and a Gmail calendar invite to Gmail users!

Ideal Customer Profiles 95

Ideal Customer Profiles Click Rate Copywriting Newsletter 95

Webbiquity

APRIL 18, 2024

Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts. Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Contently

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Binary Demand

APRIL 19, 2024

Is your email designed to highlight conversion points effectively? Collaborating with a UX designer can substantially enhance your email’s CTR. Mobile click rate This is like the click rate, but it is for mobile devices like smartphones and tablets. of subscribers), 70% use iPhones, influencing mobile open rates.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. It might work out well for freelancers, startups, and small businesses for sending out emails with a clean and simple design.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Martech

JANUARY 11, 2024

A level of AI has been part of ESPs for quite some time, but now the human elements, like creative design and copy, may be under attack from the AI mob.” As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

SendX

NOVEMBER 12, 2020

Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. One surefire way to boost email outreach open rate is personalisation. You need to approach email campaigns with creativity. let alone receive a response.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Webbiquity

SEPTEMBER 27, 2019

It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. If possible, personalize your subject line to increase the open rate. Be creative with your pre-header as it will likely be the first thing readers notice. Design your call-to-action buttons with the user in mind.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Zoominfo

APRIL 16, 2019

Test different subject lines: Subject lines should be designed to pique the interest of your recipients. So go ahead, get creative! Data management tools are designed to automatically flag incorrect information and enhance your records. But as every marketer can attest, this is something that’s hard to predict.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Personalized emails get much higher open rates. Bring in the C-suite team early to share insights before designing channel strategies. Customization produces brand loyalty.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

ClearVoice

MAY 12, 2022

You can also leverage inspirational newsletter ideas using templates from reliable graphic design tools such as Canva. Choose from hundreds of styles of email newsletters including minimalist, corporate, modern, and elegant newsletter designs and content examples. Get creative in your subject lines. Image source: Canva.com.).

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Litmus

SEPTEMBER 28, 2020

Shani Nestingen, Lead Product Designer & Developer at Target. Honorable mention : We also want to recognize Benjamin Coleridge for being a constant advocate for email design excellence and passing on his skills to the rest of his creative team. As a result, they saw a 35% increase in open rates.”.

Work Management 112

Work Management Storytelling Copywriting Open Rate 112

Vision6

NOVEMBER 2, 2023

That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. How to optimise emails for better open rates? Now is probably a good time to think about what else you can add into the mix to super-charge your click-through rates. But fear not!

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

markempa

FEBRUARY 10, 2014

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. The campaign increased open rates by 32.5% The campaign was so successful, the company’s Australia team utilized creative in its own email campaign and a magazine ad.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Leveraging AI for tedious tasks frees marketing teams to focus their energy on strategic, creative thinking.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Biznology

JULY 19, 2018

We began in 2016 by designing a more sophisticated journey architecture. By segmenting customer data and continuously testing subject lines, body copy and creative, our custom-designed journey marketing platform automatically served emails with best-performing subject lines, creative and offers to each qualified customer.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? An email campaign is an email or series of emails designed to accomplish a specific marketing goal. Look no further than HTML (short for hypertext markup language) to help you get creative with the design of your emails. A/B test it! Autoresponder.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. The short answer: No. It should suit the needs and wants of your subscribers.

Copywriting 151

Copywriting Tips Template Content 151

xiQ

DECEMBER 15, 2021

They think creatively about targeted campaign themes and driving thought-leadership. In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Vision6

JULY 5, 2023

You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Designing a thoughtful and intuitive email marketing campaign is always a good thing, especially if it has the dual benefits of enhancing the user experience and increasing customer engagement.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Spiralytics

MAY 23, 2024

From adjusting your creative approach to addressing various technicalities, a spam-conscious approach will keep your emails landing loud and clear. Balance Text and Images Wisely Although visuals enhance email open rates by almost 10% , an email composed of only images is usually an instant red flag for spam.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Litmus

DECEMBER 7, 2022

Benjamin Djang, Creative Technologist, The Washington Post. Writers and designers will need to pivot to embracing these tools (to at least start their work)—and then enhance and adjust based on their human intuition. ” –Lee Munroe, Head of Design, OneSignal. What Litmus thinks 2023 holds for email marketing and design.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Sprout Social

SEPTEMBER 12, 2022

From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. Craft a social media content schedule: Creating content and maintaining a content calendar, which can provide a creative boost. Full Blast Creative. Hoyden Creative Group.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Martech

NOVEMBER 20, 2023

You design one template, but each subscriber feels it’s been crafted just for them. Dig deeper: It’s time to say goodbye to your email open rate Tactical email prompts from user actions Ever abandon a sign-up midway? Beyond reminders, here’s how it gets creative: Download follow-up. Efficient personalization.

Email Marketing 128

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 128

sagefrog

FEBRUARY 28, 2024

Email automation tools make it easy to analyze open rates and optimize subject lines for maximum engagement. By leveraging data-driven insights, you can refine your approach and improve key metrics like open and click-through rates without manually experimenting with individually crafted email variations.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools. Get Power of AI 6.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Salesforce Marketing Cloud

DECEMBER 11, 2023

One marketer recently told us that generative AI is where “creativity meets innovation and personalization takes center stage.” Along with content, I also use AI in the design process. Learn how to creatively prompt AI to generate fresh content. How can AI in email marketing increase performance?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

ConvertKit

NOVEMBER 20, 2020

Many people talk about email marketing as if it’s the secret to success as a creative business owner. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Image via The Curly Creative. Video trainings.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Directive Agency

JULY 31, 2023

Consider using someone at your company who is highly engaged and has a strong following on LinkedIn, as this can lead to increased open rates. Female senders often have a 5% higher open rate compared to male senders. Step 6: Design your ad message This is where the magic happens.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Scoop.it

JUNE 7, 2021

As a result, they would be able to get their creative juices flowing and meet the expectations of the subscribers. By doing so, you will be able to align the copy, design, and email development tasks. Build a relevant content strategy so that it can bring an optimum open rate and click-through rate.

Email Marketing 66

Email Marketing Template Product Work Management 66

sagefrog

FEBRUARY 28, 2024

Email automation tools make it easy to analyze open rates and optimize subject lines for maximum engagement. By leveraging data-driven insights, you can refine your approach and improve key metrics like open and click-through rates without manually experimenting with individually crafted email variations.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Salesforce Marketing Cloud

AUGUST 21, 2023

Where creativity meets innovation and personalization takes center stage.” “Say But, there will always be a need for human creativity to cut through the noise.” Along with content, I also use AI in the design process. Ed Gray , Delivery Team Manager & Marketing Practice Lead, Arkus, Inc.

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98