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Top Search Engine Marketing Benefits Explored

Go Beyond SEO

Exploring search engine marketing benefits is what you need to gain insight. SEM has many benefits for your digital marketing. SEM helps find your audience and increases your brand’s visibility. In this article, we’ll explore SEM and its benefits for digital marketing. But how does it do this?

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. She regularly contributes posts for Search Engine Watch and The SEM Post.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. SEO and SEM. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

HubsSpot defines SEM , or Search Engine Marketing, as "using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Landing Pages, Forms, and Offers.