KoMarketing Associates

OCTOBER 4, 2016

It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. Understand the need to maintain consistency in research, communication, and ongoing supporting activity. 20 Online Marketing Tools That Boost Campaign Results.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 8, 2015

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. This allows you to make informed improvements to your site based on continuous learning, visitor research, and regular testing.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Webbiquity

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Conversion rate from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Search Engine Strategies San Francisco. Events Search Engine Marketing Blog' eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Circle Studio

NOVEMBER 24, 2020

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 28, 2015

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120

KoMarketing Associates

MAY 5, 2014

In competitive intelligence platform TrackMaven’s recently released Colossal Content Marketing Report they detail “new ingredients” for a successful strategy. The research covers 1.2 Kristen Ciccolini is a freelance writer and online marketing consultant. Here are a few key highlights from the report.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. You choose exactly when and where your ads are seen. Maximize the productivity of your ad spending?

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

JANUARY 27, 2014

Research Reveals Most Influential Social Media in B2B Buying. For B2B marketers, social media and content are important assets in both online marketing and overall business success. For B2B marketers, social media and content are important assets in both online marketing and overall business success.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. The Digital Marketing group is also a space to share pieces of content (i.e., news, blog posts, research) with other members who may find the information useful.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. In general, SEO Specialists possess the following skills: Search engine optimization: Knowledge and application. SEM: Search engine marketing.

SEO 80

SEO SEM Outgrow PPC 80

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Outgrow

AUGUST 25, 2022

Online Marketing Tips That You Need in 2022. We can all agree that the past two pandemic years have taught us the importance of being online. The online space and its scope are only growing and becoming more widespread as time is passing. Online marketing is here and it is here to stay. Let’s dive right in.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

KoMarketing Associates

APRIL 24, 2014

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media. Photo Credit: Search Engine People Blog.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

KoMarketing Associates

MAY 21, 2013

Where are they researching products or services? After all, if people are searching in these places, there’s an opportunity for your business to be found. Directories and social media are just a few “other” places companies need to consider when it comes to search. Where are your customers spending time?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

DECEMBER 2, 2013

Once your skills list exceeds 50, use keyword research tools to trim off the least endorsed options, based on search estimates, popularity, and of course, applicability. These relationships extend beyond LinkedIn and into broader online marketing initiatives, benefiting SEOs through multiple contexts.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. as well as the collateral of competitors in the space.

Process 120

Process B2B Guidelines Paid Search Agency 120

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Do you know what platform your audience is spending most of it’s time in when researching the types of products/services you offer? Use the metrics to make data-driven decisions.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

KEO Marketing

JULY 18, 2017

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Why Digital Marketing Experts are Necessary . They can anticipate change.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

B2B Marketing Insights - WE

MARCH 25, 2022

SEO Keyword Research. Keyword research is an essential part of any B2B SEO strategy. It allows you to identify the search terms and key phrases that potential customers use to search for products or services like yours. Search engine optimization will be crucially important to businesses in 2022, if not sooner.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hinge Marketing

MARCH 23, 2015

Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. Market research also gives you insight into how your processes are performing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Lead Liaison

SEPTEMBER 1, 2016

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation. That is why marketing automation is so important in regards to your SEO campaign.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Search Marketing Optimization 50