Direct Response Coach

JUNE 9, 2012

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It doesn’t have to be that way. That’s not true.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Follow Ann at https://twitter.com/MarketingProfs.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

DECEMBER 22, 2015

Pop them into the comments or let me know on Facebook or Twitter. The post 3 predictions for online marketing in 2016 appeared first on Biznology. 1) Adaptive Websites. What have I missed in terms of what’s coming down the pike and important in 2016? Good luck and go git ’em, tiger! Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Developing a Client Questionnaire.

Process 120

Process B2B Guidelines Paid Search Agency 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve also got to know their company’s processes, organization and purchasing cycles. Twitter: @davegerhardt (37.7K Company: Heinz Marketing. Twitter: @HeinzMarketing (113K followers). Blog: Matt on Marketing. Twitter: @Shama (44.6K followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K followers) X/Twitter: @bsbnyc (1.5K An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Martech Advisor

OCTOBER 21, 2019

For this article, we’ve engaged in an incursion into the ripples technology set in motion within the realms of online marketing. Digital agency processes can overlook consumers’ power no longer. One of the main ways artificial intelligence is going to change advertising is through data processing.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hinge Marketing

APRIL 29, 2016

As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. Confidence in the project team is another critical factor in the selection process. Join us on LinkedIn and Twitter for more marketing tips and strategies.

Process 48

Process Peer-to-peer Marketing Proposals Marketing Prospects 48

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. 20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Clearly outline the desired visitor actions to shape your campaign process. These metrics guide your decision-making process based on data, the numbers don’t lie.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

KoMarketing Associates

JANUARY 19, 2022

Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter. B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. Michelle Smith, Director of Marketing & Communications at BARR Advisory.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. Below is a graphical representation of the process B2B organizations could be following when it comes to merging link building and social media. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

EMagine B2B Blog

JANUARY 24, 2014

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. Social Media Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Biznology

FEBRUARY 20, 2017

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. Social media platforms became the new competing grounds where companies created awareness and build an online presence. billion active users. On social media, things work differently.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

EMagine B2B Blog

DECEMBER 17, 2014

For those not familiar with retargeting, it is the process of showing ads to previous website visitors. However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. LinkedIn retargeting. The upgrade is supposed to launch early next year.

PPC 40

PPC Linkedin Online Marketing Planning 40

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. How do you do this? Social Media Research.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Integrated B2B

JUNE 12, 2013

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Engage your customers online and offline.

Creativity 40

Creativity Process Content Marketing Content 40

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Have conversations with sales and customer service teams as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Content Marketing. Online Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64