The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. You can follow any responses to this entry through the RSS 2.0 It’s not the tool, it’s the CEO.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Slides can be seen below. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. The only way to stay engaged with our prospects throughout the process is with content that is more relevant than the competition. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

The Effective Marketer

FEBRUARY 16, 2009

With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. link] Matt Social media isn’t really marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Marketing Insider Group

OCTOBER 14, 2010

Share: Read more from Search Marketing B2B Marketing , Online Demand Generation , Paid Search , PPC , Search Engine Marketing , Search Marketing , SEO 16 Comments Post a comment Mike Craig Oct 15 2010 I’ve found that when clients are thinking that far upstream, they have little understanding of the search process.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your prospects are at different stages of their decision making process when they visit your site.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. And the cycle of frustration continues. There are many reasons for content becoming an afterthought.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

FEBRUARY 25, 2009

This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize. As you get emails, make sure you process them and if there’s an action that needs to be taken, use the proper categories and prioritization. Thanks for the comment! United States License. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JULY 9, 2009

Twitter feeds spring up. Were getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. Im already finding myself tune out to commercial messages on Twitter. LinkedIn profiles are updated. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Effective Marketer

APRIL 29, 2011

Sharing the Knowledge If this process works for you, it is a good idea to show your team what you’ve done. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. So too with email. October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

NOVEMBER 2, 2010

It would be as much a cultural change as a process one. 237 posts from The Drama 2.0 237 posts from The Drama 2.0 Id love to see more clients adopt the recommendations you suggest.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40